Summary
Overview
Work History
Education
Skills
Awards Recognition
Leadership Highlights
Key Skills
Disclaimer
Timeline
Generic
Niranjan Reddy Karnati

Niranjan Reddy Karnati

Summary

Strategic Marketing & Brand Management professional with 12+ years of experience across healthcare, diagnostics, and wellness sectors, leading integrated brand growth initiatives across PAN India markets. Expertise in healthcare branding, patient acquisition, clinic launches, PR, ATL/BTL campaigns, market expansion, and business development initiatives. Currently managing brand and marketing operations for Apollo Dialysis Clinics (175+ centers) and Apollo Diagnostics across South India, driving brand visibility, outreach programs, corporate partnerships, offline activations, and regional growth campaigns. Proven track record in leading multi-state marketing operations, strengthening brand presence, executing high-impact campaigns, managing agencies and vendors, and delivering measurable business growth through strategic and ROI-driven marketing initiatives.

Overview

10
10
years of professional experience

Work History

Marketing & Brand Manager

Apollo Dialysis Pvt. Ltd.
11.2023 - Current
  • Leading integrated marketing and brand operations for one of India's largest dialysis networks with 175+ clinics across multiple states.
  • Leading PAN India marketing strategy for Apollo Dialysis Clinics across ATL, BTL, PR, digital marketing, and branding initiatives.
  • Planning and executing regional marketing campaigns to improve patient acquisition, market penetration, and brand visibility.
  • Driving offline marketing initiatives including medical camps, awareness programs, CMEs, patient engagement activities, and referral campaigns.
  • Managing national PR activities and media coverage across print, digital, and electronic platforms.
  • Leading clinic launch campaigns including inauguration events, branding, local activations, and outreach programs.
  • Coordinating with digital marketing agencies and in-house digital teams for social media campaigns, Google Ads activities, GMB optimization, and lead generation initiatives.
  • Handling outdoor branding initiatives including hoardings, kiosks, bus shelters, hospital branding, and transit media.
  • Managing government healthcare partnership branding under PPP healthcare models across Andhra Pradesh, Bihar, and Assam.
  • Monitoring campaign performance, ROI analysis, marketing budgets, and execution effectiveness.
  • Leading multi-state teams, agency partners, vendors, and regional marketing execution.
  • Apollo Health & Lifestyle Ltd. - PAN India
  • Successfully launched 50+ new dialysis clinics across multiple regions.
  • Led integrated branding and patient acquisition campaigns for PAN India operations.
  • Received Stellar Achievement Award from CEO & CMO.
  • Recognized with Appreciation Award for Tamil Nadu Region.
  • Leadership Training Program Topper.

Brand & Marketing Manager

Apollo Diagnostics
  • Driving regional brand growth, patient engagement, and market expansion initiatives across South India diagnostic markets.
  • Spearheading integrated marketing campaigns for diagnostic centers across South India.
  • Managing BTL activities including health camps, apartment activations, society campaigns, and corporate wellness initiatives.
  • Leading center launch campaigns, local branding activities, and hyperlocal patient acquisition programs.
  • Executing outdoor branding, newspaper inserts, transit media, and print marketing campaigns.
  • Developing preventive healthcare packages and seasonal diagnostic campaigns.
  • Managing WhatsApp marketing, SMS campaigns, local promotional activities, and customer engagement initiatives.
  • Building strategic partnerships with corporates, pharmacies, clinics, residential communities, and franchise partners.
  • Coordinating digital branding activities including social media campaigns, GMB visibility, and online reputation management with agency and internal teams.
  • Coordinating with regional operations, sales teams, agencies, and vendors for campaign execution.
  • South India
  • Revenue growth.

Marketing Lead

Orchards Healthcare
11.2021 - 10.2023
  • Led 360 marketing initiatives for multi-specialty healthcare clinics.
  • Managed local branding, patient acquisition campaigns, and promotional activities.
  • Organized medical camps, awareness events, PR campaigns, and outreach programs.
  • Developed creative marketing campaigns for offline and digital platforms.
  • Managed vendor coordination, media relations, and partnership marketing activities.
  • Hyderabad

Marketing Manager

Kolors Healthcare India Pvt. Ltd.
01.2018 - 10.2021
  • Executed PAN India marketing campaigns across TV, print, outdoor, digital, and BTL channels.
  • Led events, kiosks, roadshows, activations, and retail marketing campaigns.
  • Managed a 40+ member marketing team across multiple locations.
  • Successfully launched 20+ clinics with integrated branding and PR campaigns.
  • Managed influencer marketing, partnership campaigns, and corporate wellness programs.
  • Developed business partnerships with organizations including Sodexo, ServiceNow, Xilinx, Indigo, Novartis, and Hitachi.
  • Awarded Best Employee by Managing Director.

Assistant Manager - Business Development & Marketing

Labelle Body Care Pvt. Ltd.
08.2016 - 07.2018
  • Led branch-level marketing and local promotional initiatives.
  • Coordinated 360 marketing campaigns with digital, creative, and operations teams.
  • Achieved strong sales growth through innovative patient engagement campaigns.
  • Managed BTL activities, events, corporate tie-ups, and marketing ROI analysis.
  • Recognized as Employee of the Year by CEO & Chairman.

Education

Executive Program - Digital Marketing & Communications

ISB
Hyderabad

PGDM - Marketing

ESCI Business School
Hyderabad

B.Tech - Computer Science

JNTU
Hyderabad

Hospitality Management Executive Course -

NITHM
Hyderabad

Skills

  • Brand Strategy & Positioning
  • Integrated Marketing Campaigns
  • Healthcare Brand & Marketing Communication
  • Market Expansion Strategy
  • Customer Acquisition & Retention
  • Product & Package Marketing
  • Campaign Planning & Execution
  • Digital Marketing Coordination
  • Digital Campaign Coordination
  • Social Media Campaign Planning
  • Google Ads Coordination
  • Agency & In-house Team Management
  • Lead Generation Campaign Support
  • GMB Optimization Coordination
  • Online Brand Visibility
  • Campaign Monitoring & Performance Review
  • ATL & BTL Marketing
  • Medical Camps & Community Outreach
  • Corporate Wellness Programs
  • Outdoor Branding & Transit Media
  • PR & Media Management
  • Center Launch Campaigns
  • Doctor Engagement Programs & CMEs
  • Government PPP Healthcare Branding
  • Retail & Clinic Branding
  • Team Leadership
  • Vendor & Agency Management
  • Budget Planning & Cost Optimization
  • Cross-Functional Coordination
  • Stakeholder Management
  • Franchise & Regional Marketing Coordination
  • Event & Activation Management
  • Multi-State Marketing Operations

Awards Recognition

  • Stellar Achievement Award - Apollo Dialysis
  • Appreciation Award - Tamil Nadu Region
  • Leadership Training Program Topper
  • Best Employee Award - Kolors Healthcare
  • Employee of the Year - Labelle Body Care

Leadership Highlights

  • 12+ years of healthcare marketing and brand management experience.
  • Led marketing operations for 175+ healthcare clinics across India.
  • Expertise in healthcare branding, patient acquisition, offline marketing, and business growth initiatives.
  • Strong experience in coordinating digital marketing campaigns with agencies and internal teams for lead generation and brand visibility.
  • Proven leadership in team management, agency coordination, and regional operations.
  • Experienced in healthcare center launches, government PPP branding, and corporate partnerships.

Key Skills

Brand Strategy & Positioning, Integrated Marketing Campaigns, Healthcare Brand & Marketing Communication, Market Expansion Strategy, Customer Acquisition & Retention, Product & Package Marketing, Campaign Planning & Execution, Digital Campaign Coordination, Social Media Campaign Planning, Google Ads Coordination, Agency & In-house Team Management, Lead Generation Campaign Support, GMB Optimization Coordination, Online Brand Visibility, Campaign Monitoring & Performance Review, ATL & BTL Marketing, Medical Camps & Community Outreach, Corporate Wellness Programs, Outdoor Branding & Transit Media, PR & Media Management, Center Launch Campaigns, Doctor Engagement Programs & CMEs, Government PPP Healthcare Branding, Retail & Clinic Branding, Team Leadership, Vendor & Agency Management, Budget Planning & Cost Optimization, Cross-Functional Coordination, Stakeholder Management, Franchise & Regional Marketing Coordination, Event & Activation Management, Multi-State Marketing Operations

Disclaimer

I hereby declare that all the information mentioned above is true to the best of my knowledge and belief.

Timeline

Marketing & Brand Manager

Apollo Dialysis Pvt. Ltd.
11.2023 - Current

Marketing Lead

Orchards Healthcare
11.2021 - 10.2023

Marketing Manager

Kolors Healthcare India Pvt. Ltd.
01.2018 - 10.2021

Assistant Manager - Business Development & Marketing

Labelle Body Care Pvt. Ltd.
08.2016 - 07.2018

Brand & Marketing Manager

Apollo Diagnostics

Executive Program - Digital Marketing & Communications

ISB

PGDM - Marketing

ESCI Business School

B.Tech - Computer Science

JNTU

Hospitality Management Executive Course -

NITHM

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