Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jatin Sharma

Gurgaon,HR

Summary

SEO Team Lead with 5+ years of experience driving profitable, sustainable organic growth. Proven track record in leadership and operational excellence across FinTech (achieving 4x growth), Insurance, E-commerce, and Real Estate sectors. Skilled at uncovering new business opportunities and fostering high-performing teams through a collaborative and innovative work culture. Seeking to leverage expertise in leading successful organic campaigns, team/project management, data analysis, content and website optimization, paid marketing, and landing page development to deliver impactful results.

Overview

6
6
years of professional experience

Work History

Team Lead - SEO

PaisaBazaar
11.2021 - Current
  • Managed key product categories, including Personal Loans, Credit Score, Business Loans, Home Loans, and Credit Cards.
  • Boosted market presence by focusing on intent-driven SEO strategies and successfully relaunched major product areas, securing a 30% share in search results.
  • Enhanced category pages by aligning them with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards, improving credibility and relevance, and driving a 40% increase in traffic.
  • Lead a cross-functional team of 6 members across SEO,content and tech,
  • Worked with senior management on the Annual Operating Plan (AOP), assisting with budgeting, resource allocation, and measuring the profitability of SEO efforts.

Senior SEO Executive

MyLoanCare
05.2021 - 11.2021
  • Managed keyword strategy to boost search rankings.
  • Monitored and optimized SEO initiatives to improve conversion through the funnel.
  • Led on-page and off-page optimization efforts.
  • Delivered ROI through organic campaigns and effective funnel management.
  • Created SEO performance reports using analytics tools.
  • Planned and executed content distribution to expand the network.

Senior SEO Executive

E SEO Solutions Private Limited
02.2019 - 05.2021
  • Collaborated with a team of 35-40 members across the digital marketing spectrum, directly managing a team of 5-6 on multiple projects.
  • Developed SEO strategies for clients, incorporating keyword research, competitive analysis, domain authority, and current rankings to drive successful SEO campaigns.
  • Assessed websites' SEO performance through technical audits, on-page analysis, and backlink evaluation to understand and improve site strength.
  • Increased traffic from major social networks, including Twitter, Facebook, Instagram, and Pinterest.
  • Leveraged data to analyze and enhance site performance, making data-driven adjustments.
  • Prepared and submitted weekly and monthly reports to management.
  • Managed App Store Optimization (ASO) efforts.
  • Monitored competitors and assisted the team in creating innovative strategies.
  • Collaborated with designers and developers to ensure SEO standards were met.

Education

Bachelor of Computer Science - Computer And Information Sciences

Maharshi Dayanand University
Gurgaon, India
03-2019

Skills

    Keyword Research & Strategy

    On Page SEO

    Technical SEO

    Analytics & Reporting

    Content Strategy & E-E-A-T

    Competitor Analysis

    Team Leadership & Collaboration

    Conversion Rate Optimization (CRO)

Languages

English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)

Timeline

Team Lead - SEO

PaisaBazaar
11.2021 - Current

Senior SEO Executive

MyLoanCare
05.2021 - 11.2021

Senior SEO Executive

E SEO Solutions Private Limited
02.2019 - 05.2021

Bachelor of Computer Science - Computer And Information Sciences

Maharshi Dayanand University

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Jatin Sharma