Results-driven sales leader with 10+ years in the In Vitro Diagnostics (IVD) industry. Expert in strategic B2B growth, C-suite relationship management, and key account development. Proven ability to scale revenue and lead high-performance teams—currently managing a ₹95 Cr annual business and an 8-member sales force across North India (Delhi NCR & UP). Proficient in Microsoft Dynamics 365 CRM, market penetration strategies, and high-value deal execution.