Jay Kothari
Mumbai
Summary
Growth-focused Marketing and Media Leader with over 7 years of experience driving revenue, brand growth, and performance-led campaigns across India, Europe, and global markets. Founder of a performance-first creative startup, specializing in high-conversion video content for paid media. Proven ability to blend creative strategy, data-driven marketing, and team leadership to deliver measurable business outcomes for brands across real estate, automotive, FMCG, NGOs, and tech.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Founder & Head of Growth
White Pebble Media
Mumbai
06.2025 - Current
- Founded a performance-driven creative startup specializing in high-conversion video content for paid growth channels.
- Delivered ROI-focused ad creatives driving improved CTR, engagement, and ROAS across Meta, Google, and short-form ecosystems.
- Led end-to-end ownership of growth strategy, creative direction, production, and performance optimization.
- Acted as a strategic partner to founders and marketing heads, aligning creative execution with revenue and funnel KPIs.
- Built scalable creative frameworks to consistently produce fast, high-performing ad assets for scaling brands.
Creative Strategist Manager
Realatte Ventures LLP
Mumbai
04.2023 - 05.2025
- Led 360 marketing campaigns to boost brand visibility and client engagement.
- Advised C-level clients on growth strategies, ensuring campaign ROl and client satisfaction.
- Managed multiple client portfolios with performance-focused execution.
Growth Manager - Performance Marketing
6H Agency
Köln
05.2022 - 04.2023
- Delivered $40K monthly revenue via multi-platform ad strategies (Meta, Google, TikTok).
- Reduced CPA by 20% in retail vertical; generated 200+ leads daily for global brands.
- Led a team of 5 analysts, optimizing media spends and implementing tech tools (e.g., Monday.com) to cut reporting time by 40%.
Marketing Manager
Shrimad Rajchandra Love and Care
Mumbai
06.2021 - 04.2022
- Oversaw 15+ marketing initiatives including brand, product, and media campaigns.
- Collaborated with stakeholders across 4 teams, 50+ clients, and 20+ partners.
- Spearheaded two successful TVCs and influenced 25+ product roadmaps.
Creative Head & Content Strategist
Hash 'N' Tag Media
Mumbai
10.2020 - 06.2021
- Produced 50+ videos for premium brands (Lamborghini, BMW, Mercedes).
- Boosted brand awareness by 40% and sales by 27% through digital strategy.
- Directed digital shows with 1.5M+ views and managed celebrity collaborations.
Co-Founder & Head of Production
Capture It - Media & Ad Agency
Mumbai
01.2017 - 03.2020
- Built and scaled creative team; increased clientele by 200%.
- Led campaigns for Uber, Amazon, Aditya Birla, delivering standout visuals.
Education
Bachelor of Engineering - Electronics & Telecommunications
University of Mumbai
Mumbai, India05.2018
Diploma in Engineering - Mumbai, India
Babasaheb Gawde Institute of Technology
Mumbai, India01.2015
Skills
- Meta Business Manager
- Growth and marketing
- Creative and media
- Leadership and business
- Creator economy knowledge
- Business development and pitching
- Startup building and scaling
- Client and stakeholder management
- Creative direction
- Brand development
- Strategic thinking
- Problem solving
Websites
Certification
Google Project Management: Professional Certificate
Affiliations
Volunteer - Shrimad Rajchandra Love and Care.
Timeline
Founder & Head of Growth
White Pebble Media
06.2025 - Current
Creative Strategist Manager
Realatte Ventures LLP
04.2023 - 05.2025
Growth Manager - Performance Marketing
6H Agency
05.2022 - 04.2023
Marketing Manager
Shrimad Rajchandra Love and Care
06.2021 - 04.2022
Creative Head & Content Strategist
Hash 'N' Tag Media
10.2020 - 06.2021
Co-Founder & Head of Production
Capture It - Media & Ad Agency
01.2017 - 03.2020
Bachelor of Engineering - Electronics & Telecommunications
University of Mumbai
Diploma in Engineering - Mumbai, India
Babasaheb Gawde Institute of Technology