Summary
Overview
Work History
Education
Skills
Certification
Listening to Songs, Playing video games, Playing Cricket
Timeline
Generic
Jeevan Rana

Jeevan Rana

Programmatic Campaign Manager
New Delhi

Summary

Digital Marketing professional with 4+ years of experience in managing and optimizing online advertising campaigns across various channels. Proven ability to leverage both Google Campaign Manager 360 and Display & Video 360 to plan, execute, and analyze high-performing campaigns. Expertise in implementing and managing Floodlight tags for accurate conversion tracking, optimizing Instream video and audio ad performance, and utilizing robust tracking methods to gather valuable campaign insights. Strong analytical and problem-solving skills with a focus on data-driven decision making.

Overview

4
4
years of professional experience
3
3
Certifications
2
2
Languages

Work History

Process Specialist (Digital Media Specialist)

Cognizant
08.2023 - Current
  • Proven expertise in Google Campaign Manager 360 (CM360) and Display & Video 360 (DV360) platforms, encompassing a deep understanding of their functionalities and capabilities.
  • Collaborated closely with Account Managers to receive and fulfill campaign optimization requests across CM360 and DV360.
  • Conducted in-depth analyses of campaign performance, identifying areas for improvement and providing strategic recommendations to enhance campaign effectiveness.
  • Developed and maintained comprehensive reports to track key performance indicators (KPIs) and assess campaign delivery against objectives.
  • Proficient in implementing Floodlight tags for accurate conversion tracking and adept at creating targeted audience lists within CM360 and DV360.
  • Successfully mentored and trained a team of 16 new hires on the intricacies of the CM360 platform during a 3-month intensive training program.

Senior Executive Ad Operations

GroupM
07.2022 - 08.2023
  • Managed the day-to-day operations of digital advertising campaigns within Google Campaign Manager 360, including campaign setup, trafficking, and optimization.
  • Creation of Floodlight tags for accurate tracking of conversions and campaign performance across various channels.
  • Managed the delivery of Instream video and audio ads within Campaign Manager 360, optimizing for viewability, engagement, and completion rates.
  • Creating and managing tracking ads to monitor campaign performance and gather valuable insights.
  • Generating and scheduling of campaign reports on daily basis and providing insights of the live campaigns to the stakeholders.
  • Worked for Indian Clients like Airtel, Apollo Tyres, Vivo, Zee5, Livspace, Melorra, PlayGames24x7, Vivo, Rebel Foods, Cleartrip

Ad Operations Executive

TeamLease Services
02.2021 - 07.2022
  • Managed the day-to-day operations of digital advertising campaigns within Google Campaign Manager 360, including campaign setup, trafficking, and optimization.
  • Creation of Floodlight tags for accurate tracking of conversions and campaign performance across various channels.
  • Managed the delivery of Instream video and audio ads within Campaign Manager 360, optimizing for viewability, engagement, and completion rates.
  • Creating and managing tracking ads to monitor campaign performance and gather valuable insights.
  • Generating and scheduling of campaign reports on daily basis and providing insights of the live campaigns to the stakeholders.
  • Worked for Indian Clients like Airtel, Apollo Tyres, Vivo, Zee5, Livspace, Melorra, PlayGames24x7, Vivo, Rebel Foods, Cleartrip

Education

B.COM - Finance and Investment Analysis

Amity University
Noida, India
11-2021

10+2 - Commerce

CBSE
New Delhi, India
05-2014

Skills

  • Campaign Manager 360

  • Display & Video 360

  • Optimization

  • Programmatic Advertising

  • Microsoft Excel

  • Data Analysis

  • Good Communication Skills

Certification

Campaign Manager 360

Listening to Songs, Playing video games, Playing Cricket

Music plays a significant role in my life. It's my go-to for stress relief, motivation, and emotional connection. Whether I'm feeling happy, sad, or energized, there's always a song that perfectly captures the moment.


Gaming provides a welcome escape from the stresses of daily life. It allows me to unwind, relax, and immerse myself in a different reality.


The unpredictable nature of cricket makes it an exciting and thrilling sport. 

Timeline

Process Specialist (Digital Media Specialist)

Cognizant
08.2023 - Current

Senior Executive Ad Operations

GroupM
07.2022 - 08.2023

Ad Operations Executive

TeamLease Services
02.2021 - 07.2022

B.COM - Finance and Investment Analysis

Amity University

10+2 - Commerce

CBSE

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Jeevan RanaProgrammatic Campaign Manager