As an Executive with over 15 years of experience in Sales and Marketing in industries such as FMCG, Liquor, Telecommunications, and Media, I am a driven and self-motivated professional. Throughout my career, I have consistently achieved primary and secondary sales targets, resulting in revenue growth for my employers. I have successfully implemented strategies to enhance product visibility and availability, expanding coverage and reaching a wider customer base. By setting individual targets for distributors and salesmen, I have driven motivation and productivity within teams. I have also provided comprehensive insights on market trends and competitor activities to inform decision-making. With excellent presentation and communication skills, I excel at leading teams towards achieving organizational goals.
Hi, I’m
Jeyaseelan S
Coimbatore
Summary
Overview
18
years of professional experience
2011
years of post-secondary education
2
Languages
Work History
Abbott Health Care Private Limited
Senior Territory Sales Executive
11.2024 - Current
Job overview
- Managed and supervised a team of distributors in Coimbatore & Pollachi Erode Tirupur Nilgiris Districts for Abbott Nutrition.
- Oversaw the appointment and management of new stores in the assigned territory.
- Successfully set up and maintained relationships with high business contributing outlets and Hospital Business.
- Implemented market development activities, advertising and communication strategies, POS materials, and sales promotional activities.
- Conducted market-share analysis and sales budgeting to drive business growth.
- Ensured continuous brand and product visibility in retail outlets through retail boards, in-shop displays, and street visibility.
- Provided leadership and guidance to team members, including team leaders, Isr route trainers, and Afcs.
Kellogg India Pvt Ltd
Area Sales Executive
01.2020 - 07.2023
Job overview
- Managed and reported to Sr ASM as an Area Sales Executive at Kellogg India Pvt Ltd.
- Oversaw and maintained relationships with 12 distributors across Coimbatore to Hosur Districts.
- Successfully appointed authorized distributors in the assigned territory.
- Implemented strategies to establish and grow business with high contributing outlets.
- Led market development activities, including advertising, communication, POS, sales promotions, market-share analysis, and sales budgeting.
- Ensured continuous visibility of the brand and product in retail outlets through various means such as retail boards, in-shop displays, and street visibility.
- Conducted regular visits to retail outlets to assess displays, gather feedback, and process orders.
- Achieved revenue generation targets within the assigned territory while maintaining CFA stock.
Vikatan Media Services Pvt Ltd
ASM (ZH)
10.2018 - 01.2020
Job overview
- Responsible for managing a portfolio of 210 distributors across Coimbatore to Hosur Districts.
- Proactively establish and maintain relationships with high business contributing outlets.
- Drive market development activities, including advertising, communication, and sales promotional activities.
- Conduct market-share analysis and contribute to sales budgeting.
- Ensure continuous visibility for the brand and product in retail outlets through various initiatives such as Retail Boards, In-shop Displays, and Street Visibility.
- Regularly visit individual retail outlets to monitor displays, gather feedback, and process orders.
- Achieve revenue generation targets within the assigned territory.
- Organize market events to increase brand awareness and drive sales.
Reliance Jio Infocomm Limited
MSL
11.2015 - 10.2018
Job overview
- Conduct daily gate meetings with sales personnel.
- Follow up on primary and secondary sales.
- Analyze and update marketing trends, as well as competitor activities.
- Plan, execute, and achieve all promotional and marketing activities.
- Manage 2 distributors with a revenue of 15 Lk from 370 outlets.
- Successfully oversee the market area of Mettupalaym Town, which includes 27Volt BTS.
Carlsberg India Pvt Ltd
Sales Executive
05.2013 - 11.2015
Job overview
- Managed market area in Pondicherry and Karaikal, achieving company objectives in terms of value and volume.
- Oversaw a team of 10 DSE, setting targets for each member on a daily and weekly basis.
- Ensured visibility of all products and allocated coolers to new outlets.
- Sourced and appointed distributors as needed, building strong relationships and providing support and coaching when necessary.
- Handled distributor issues related to claims and return on investment, while also managing route operations and market schemes.
- Maintained optimal stock levels to ensure consistent availability and rotation of products.
Samsung India Pvt Ltd
Sales officer HHP
08.2010 - 03.2013
Job overview
- Managing a set of Distributors to achieve their Primary & Secondary targets.
- Constantly motivating a team of Re-distributors' salesmen to achieve their targets.
- Achieving company objectives in terms of both Value & Volume.
- Ensuring product visibility.
- Setting up daily and weekly targets for each distributor and salesman.
- Handling Promoter, Rcm Outlet, Market Area (Coimbatore, pollachi, mettupalayam, ooty, erode and tirupur).
- Responsible for hiring ISD for all zones.
- Handling a value of 2.5cr from 50 outlets.
Henkel India ltd
Executive
07.2007 - 08.2010
Job overview
- Achieved primary and secondary sales targets consistently, ensuring revenue growth for the company.
- Implemented strategies to enhance visibility and availability of products in the market, resulting in increased sales.
- Expanded coverage by establishing new distribution channels, effectively reaching a wider customer base.
- Set individual targets for distributors and salesmen on a daily and weekly basis, driving motivation and productivity.
- Conducted regular gate meetings to align teams, share updates, and discuss sales strategies.
- Reported directly to the Area Sales Manager and provided comprehensive insights on market trends and competitor activities.
- Successfully managed the Coimbatore Rural area, overseeing sales operations and achieving optimal results.
Education
Bhaarathidasan UniversityCoimbatore
M.B.A from Business Administration
University Overview
University Of MadrasChennai
Bachelor of Business Administration
University Overview
Skills
Sales and Marketing
Timeline
Senior Territory Sales Executive
Abbott Health Care Private Limited
11.2024 - Current
Area Sales Executive
Kellogg India Pvt Ltd
01.2020 - 07.2023
ASM (ZH)
Vikatan Media Services Pvt Ltd
10.2018 - 01.2020
MSL
Reliance Jio Infocomm Limited
11.2015 - 10.2018
Sales Executive
Carlsberg India Pvt Ltd
05.2013 - 11.2015
Sales officer HHP
Samsung India Pvt Ltd
08.2010 - 03.2013
Executive
Henkel India ltd
07.2007 - 08.2010
University Of Madras
Bachelor of Business Administration
Bhaarathidasan University
M.B.A from Business Administration
04.2010
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