Jignesh Patel

Key Responsibilities and Achievements:

• Owned end-to-end CRM and customer experience, managing inquiries, complaints, follow-ups, and repeat engagement across WhatsApp, Shopify, and internal tracking systems.
• Led B2B exhibitions and trade events, including CMPL, Anu Foods Expo, Upper Crust Food Expo, and Aahar, focusing on lead generation, distributor onboarding, bulk buyers, and brand visibility.
• Drove post-exhibition lead qualification and follow-ups, ensuring structured communication and conversion accountability.
• Managed wedding gifting solutions, handling customized bulk orders, client coordination, packaging alignment, and timely execution for wedding occasions.
• Handled e-commerce platform operations, supporting order flow and coordination on Amazon, and contributing to onboarding and launch activities on Zepto and Blinkit for quick-commerce expansion.
• Played a key role in corporate and festive gifting initiatives, including Diwali-focused bulk gifting projects.
• Actively contributed to brand collaborations and extensions such as Dhananjay X Ladachi Kulfi, Dhananjay X IBW, and Dhananjay X Sangeet Night.
• Designed, documented, and implemented multiple critical SOPs across CRM, dispatch, inventory, and inter-department coordination.
• Acted as a central coordination point between sales, marketing, dispatch, factory teams, agencies, and management, ensuring execution discipline, and consistency.

Key Projects and Initiatives

• Exhibition & Event Leadership: Core execution team member for large-scale external events, including Indian Bike Week, managing coordination, on-ground execution, and brand presence.
• Internal Event Management: Core member and execution lead for internal company events such as Pragati, Ekta handling planning, inter-department coordination, and on-ground execution.
• CRM & Process Structuring: Implemented structured complaint and follow-up tracking systems, improving visibility and ownership across teams.
• Social Media & Creative Execution: Contributed to social media content ideation, campaign concepts, and short-form video ideas. Actively involved in video execution, including creative direction inputs, shot planning, and DOP-level coordination, to ensure brand-aligned storytelling.
• Compliance and Culture Initiatives: Supported coordination of POSH Act awareness programs in Marathi for factory employees.