Jinal Mehta
Mumbai
Summary
Results-driven Merchandise and Brand Partnerships professional with over 7 years in merchandise operations and brand collaborations within live entertainment and fashion. Enhanced brand engagement through effective partner relationship management and streamlined project execution. Skilled in aligning stakeholders and delivering campaigns from concept to completion.
Overview
4
4
Languages
10
10
years of professional experience
Work History
Assistant Merchandise Manager
Sunburn Festival — BookMyShow
Mumbai, Maharashtra
01.2023 - Current
- Led the end-to-end merchandising function for Sunburn, from concept development and sourcing to production, inventory planning, retail operations and e-commerce.
- Designed seasonal merchandise collections aligned with the Sunburn brand identity.
- Coordinated collaborations with leading lifestyle and consumer brands including Beardo, boAt, Electrorush, Freakins, RWDY, Baccarose and others for licensed and co-branded merchandise initiatives, strengthening brand partnerships.
- Served as the primary point of contact for partner brands throughout the collaboration lifecycle, coordinating requirements, approvals, timelines and execution.
- Worked closely with internal teams across marketing, design, production, operations and digital to ensure seamless delivery of brand commitments and campaign objectives.
- Managed client expectations through regular communication, proactive problem-solving and timely execution of deliverables.
- Led the development and management of the official Sunburn merchandise website and D2C sales channels.
- Managed inventory planning, vendor relationships, and supply chain operations to optimise product availability across online and physical retail channels.
- Executed targeted marketing initiatives and merchandise launches, boosting brand visibility and increasing customer engagement.
- Sponsorship & Brand Partnerships: Pitch, negotiate, and execute strategic deal structures with leading lifestyle and fashion brands to launch co-branded merchandise collections and event activations.
Online & Visual Merchandiser
Pernia’s Pop-Up Shop
Mumbai, Maharashtra
01.2020 - 01.2022
- Visual Merchandising: Designed visually captivating floor displays, window layouts, and digital storefront visuals that enhanced customer engagement and boosted average order value.
- Curated seasonal collections in collaboration with high-end fashion designers, streamlining onboarding processes and ensuring timely campaign rollouts.
- Revenue Target Achievement: Consistently achieved and exceeded monthly multi-channel sales targets ranging from ₹6.5 Cr to ₹12.5 Cr through strategic product placements and high-value client servicing.
- Managed and mentored 8-member client servicing team, enhancing service standards and query resolution while driving upselling performance.
Executive Merchandiser
Koushik Designers
Mumbai, Maharashtra
01.2017 - 01.2020
- Oversaw manufacturing production for 500+ bulk export orders, enhancing product quality by 15% and export order efficiency by 20%.
- Onboarded new fabric and trim vendors, expanding product offerings and representing brand at international trade exhibitions.
- Delivered high level of service to customers in effort to build upon future relationships.
- Kept organisation in compliance with regulations and internal requirements.
- Formed and sustained strategic relationships with clients.
Education
Bachelor of Science (B.Sc.) -
Thakur College
01-2019
Higher Secondary Certificate (HSC) -
N.M. College
01-2016
Secondary School Certificate (SSC) -
Poddar High School
01-2014
Skills
- Client Servicing
- Brand partnerships
- Visual merchandising
- E-Commerce Operations
- Inventory Forecasting
- Product Curation
- Vendor Management
- Team leadership
- Strategic negotiations
- Account Management
- On-Ground Retail Management
- Creative thinking
- D2C Operations
- Event Operations
- Inventory Forecasting
- Customer service-oriented
- MS office proficiency
Languages
English
Proficient
C2
Gujarati
Proficient
C2
Hindi
Advanced
C1
Marathi
Advanced
C1
Timeline
Assistant Merchandise Manager
Sunburn Festival — BookMyShow
01.2023 - Current
Online & Visual Merchandiser
Pernia’s Pop-Up Shop
01.2020 - 01.2022
Executive Merchandiser
Koushik Designers
01.2017 - 01.2020
Bachelor of Science (B.Sc.) -
Thakur College
Higher Secondary Certificate (HSC) -
N.M. College
Secondary School Certificate (SSC) -
Poddar High School