Salony Palrecha
E-commerce Category Manager
Mumbai
Summary
Brand & Category Management professional with 8+ years of experience in e-commerce, fashion, and hospitality.
Skilled in brand onboarding, vendor management, inventory planning, data analysis, and relationship building. Strong ability to create and execute strategies that drive category growth, improve profitability, and enhance customer experience. Seeking to leverage expertise in brand management roles.
Overview
10
10
years of professional experience
Work History
Category Manager
All Things Baby
06.2023 - 03.2025
- Handled 25 inventory-led brands alongside 55 dropship models.
- Strengthened partnerships through onboarding of 35 new brands.
- Led vendor communication, inventory planning, and accounting coordination.
- Partnered with marketing team to support social media launches for new brands.
- Analyzed dashboards to track sales, orders, bestsellers, and stock replenishment, enabling data-driven decisions.
Customer Value Manager
Kalki Fashion
07.2022 - 01.2023
- Oversaw and grew the e-commerce marketplace business.
- Expanded portfolio by adding new categories and listings across marketplaces.
- Worked closely with brand teams to strengthen digital presence.
- Assisted in building digital marketing strategies (organic & paid) to increase sales.
- Conducted sales performance analysis to optimize portfolio and restocking
Lead Revenue Manager/Senior Sales Manager
StayVista Pvt Ltd
06.2015 - 04.2022
- Managed 35+ alternate accommodations in Maharashtra & 50+ in South India, driving 30% YoY revenue growth and 20% increase in room nights.
- Developed and executed short- and long-term revenue strategies for B2B and B2C segments.
- Conducted training sessions for sales teams, building negotiation and upselling capabilities.
- Successfully on boarded 75+ hotel partners across India, negotiating favorable contracts.
- Monitored financial reporting, quarterly payments, and compliance across partnerships.
Education
Bachelor Of Management Studies - Marketing
M.M.K College of Commerce & Economics
Mumbai05.2015
Higher Secondary Certification (HSC) -
M.M.K College of Commerce & Economics
Mumbai 03.2012
Skills
- Brand & Category Management
- Vendor & Stakeholder Relations
- Data Analysis & Dashboard Reporting
- Product Portfolio Management
Timeline
Category Manager
All Things Baby
06.2023 - 03.2025
Customer Value Manager
Kalki Fashion
07.2022 - 01.2023
Lead Revenue Manager/Senior Sales Manager
StayVista Pvt Ltd
06.2015 - 04.2022
Bachelor Of Management Studies - Marketing
M.M.K College of Commerce & Economics
Higher Secondary Certification (HSC) -
M.M.K College of Commerce & Economics
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