Joni Babu Das
Area Business Manager - Pharmaceutical Sales
Kolkata,WB
Summary
Results-driven business professional with a strong background in managing regional operations and optimizing business strategies. Skilled at leading teams to achieve targets and fostering a collaborative work environment. Reliable and adaptable, excelling in dynamic settings and focused on delivering results through strategic decision-making and relationship management.
Overview
16
16
years of professional experience
2008
2008
years of post-secondary education
3
3
Languages
Work History
Area Business Manager - Pharmaceutical Sales
Cipla Limited
11.2021 - Current
- Reporting directly to the Regional Business Manager. Currently managing a team of six people with coverage of Kolkata, Asansol, Durgapur, Berhampur and Siliguri. Having exposure of working in Kolkata and Rest of Bengal as an Area Business Manager.
- Own the sales planning & achievement for respective geography for assigned therapy to ensure 100% budget achievement through my team. Control & monitor business results and performance of all team members to ensure no SOP deviation and optimum performance of the team. Manage external stakeholders to ensure ongoing business results.
- Own spotting and referrals to potential candidates and induction of new joiners as well as engagement of existing team members. Drive performance management and team development to increase effectiveness that will yield better on-field results.
- Managing KOLs with high priorities.
- Got Recognized for achieving >105% as ABM for the year 2024 – 2025 and won the prestigious Achievers Award.
- Got recognized for all my HQs are qualified for the prestigious Achievers Club Award.
- Got the opportunity to be a part of the IGNITE (Leadership Development Training) Training Program.
- Got recognized as my team H&H has done >105% achievement for the year 2023 over 88% in 2022.
- Got recognized for many corporate hospitals breaks in Kolkata by my team.
- Got recognized for the best-efforts parameters by my team.
- Got recognized for the highest number of prescriptions after 7 days of product launch by my team.
- Got promoted as an Area Business Manager based at Kolkata effective from 1st January 2023.
- Got recognized for the highest number of KOL conversion in first three months in East Zone.
- Got awarded for the highest number of prescription generation in East Zone.
- Got recognized for best KOL management in East Zone.
- Got awarded as Winner of Detailing Championship in East Zone.
- Got awarded for Runner Up of Detailing Championship in India Business Unit.
- Got recognized for overall 115% achievement in the financial year 2021-2022.
Sales Manager - Pharmaceutical Sales
Eli Lilly and Company (India) Pvt. Ltd.
02.2018 - 10.2021
- Reporting directly to Area Sales Manager. Exhibits a comprehensive understanding of patient disease states, available therapeutic options and their value to the account-based health care environment. Proper understanding of companies Policies and procedures. Analyzes territory and accounts to make trade off decisions utilizing relevant data and resources. Develop customer centric discussion and anticipate customer's needs, concerns & outcomes of the discussion. Appropriate use of approved MCE resources to quickly respond and fulfill customer needs. Gains customer commitment to close value gap connected to treatment goals and opportunities, to generate an improved patient experience for the appropriate brand patient.
- Awarded for the winner of 'Putting Your Best Foot Forward Contest' in LS 2018.
- Got an award in NSC-2019 for outstanding sales performance in 2018. Humalog - 106%, Growth- 17%... Trulicity - 118%, Growth- 48%.
- Recognized in NSC - 2019 for becoming first in east region for follow the system and process on time for the year 2018.
- Become first as a team in NSC - 2019 in Simulation - Team Lilly Diabetes League.
- Recognized as a KEY TALENT for the year 2018 in February 2019.
- Recognized in NSC - 2020 for becoming first in east region for follow the system and process on time for the year 2019.
- Recognized as a KEY TALENT for the year 2019 in February 2020.
- Recognized best for the VAE open rate and in top 10 for E-Calls during Leadership Summit 2020.
- Got selected in a 6month STA on Culture and successfully completed the same in December 2020.
- Become a member of the Humalog Marketing Advisory Board for the India Diabetes Affiliate.
- Recognized in NSC - 2021 for becoming 3rd in North-East region for follow the system and process on time for the year 2020.
- Recognized as a KEY TALENT for the year 2020 in February 2021.
- Got promoted as a Sales Manager from Senior Territory Manager effective from March 2021.
Associate Manager Key Accounts - Pharmaceutical Sales
Novo Nordisk India Pvt. Limited
11.2012 - 02.2018
- Reporting directly to Business Manager (Kolkata). Sharing major responsibilities of organizing appointments and meetings with community and hospital-based health care staff, identifying and establishing new business, negotiating contracts with the assigned stockiest and dealers, assessing clients' needs and present suitable products, attending and organizing scientific meetings, conferences, training program and symposiums. work with sales team to develop strategies and implement brand strategies to ensure a consistent marketing message along with monitoring and analyzing data and market condition. Keeping up to date with the latest clinical data supplied by the company and interpreting, presenting, and discussing with HCPs during presentations. Also responsible for managing, achieving, and exceeding budgets.
- Rewarded ME of the Region for the month of April 2014.
- Rewarded ME of the zone for KPI in Q2 cycle meeting 2014. Consecutively awarded thrice for the best KPI of the Region.
- Promoted as a Product Specialist from Marketing Executive in July 2015 to promote the product Ryzodeg in Kolkata.
- Got a award in National Sales Meet 2016 for 107% Ytd achievement in the year 2015.
- Rewarded Sales Representative of the Zone for the month of April 2016.
- Got a award in National Sales Meet 2017 for 118% Ytd achievement in the year 2016.
- Awarded for exceptional performance for the year 2016 - A Foreign Trip - First time in the history of the company.
- Did a hat-trick of outstanding ranking in Yearly Appraisal 2016 starting from 2014.
- Attended the Management Development Program from Indian Institute of Management, Kozhikode on June 2017.
- Got the award in National Sales Meet 2018 for 106% YTD achievement in the year 2017.
Associate Territory Business Manager- Pharmaceutical Sales
Biocon Ltd.
02.2011 - 11.2012
- Reporting directly to Business Manager (Kolkata). With major responsibilities of arranging appointments with doctors and pharmacist and hospital medical team, making presentations to doctors, organizing conferences for doctors and other medical staffs, building and maintaining positive relations with HCPs, medical staff and administrative staff, keeping detailed records of all contacts and reaching and exceeding targets.
- Promoted as a Associate Territory Business Manager from Business Executive on March 2012.
- Awarded the Best Associate Territory Business Manager for the maximum doctor conversion and competitors' information.
Business Officer- Pharmaceutical Sales
IPCA Laboratories
06.2009 - 02.2011
- Reporting directly to Area Business Manager (Kolkata). I was responsible for planning work schedules and weekly and monthly timetables. Building reports with the new customers and maintaining the old customers. Regularly attending scientific meetings and arranging presentations and conferences for medical updates, keeping up to date with the latest clinical data supplied by the company. Monitoring competitor's activity and competitor's products. Managing and achieving sales budget.
Education
Finance Hons. -
Heramba Chandra College
Higher Secondary (12th Std.) - undefined
N. K. Pal Adarsa Sikshayatan School
Madhyamik Examination (10th Std.) - undefined
N. K. Pal Adarsa Sikshayatan School
Management Development Program - Unlock Your Potential
Indian Institute of Management - Kozhikode
Management Development Program - Management Acceleration Centre
Indian Institute of Management - Kozhikode
Skills
- Honesty
- Adaptability
- Attitude
- Agile Learner
- Accountability
Sales management
Competitor analysis
Team collaboration
Client relationship management
Analytical skills
Interests
Listening Music
Bike Driving
Playing Cricket
Photography
Personal Information
- Father's Name: Late Jahar Lal Das
- Mother's Name: Smt Sikha Rani Das
- Date of Birth: 12/09/86
- Marital Status: Married
Professional Courses
- Management Development Program – 'Unlock Your Potential', Indian Institute of Management - Kozhikode, 12/01/16
- Management Development Program – 'Management Acceleration Centre', Indian Institute of Management - Kozhikode, 06/01/17
Timeline
Area Business Manager - Pharmaceutical Sales
Cipla Limited
11.2021 - Current
Sales Manager - Pharmaceutical Sales
Eli Lilly and Company (India) Pvt. Ltd.
02.2018 - 10.2021
Associate Manager Key Accounts - Pharmaceutical Sales
Novo Nordisk India Pvt. Limited
11.2012 - 02.2018
Associate Territory Business Manager- Pharmaceutical Sales
Biocon Ltd.
02.2011 - 11.2012
Business Officer- Pharmaceutical Sales
IPCA Laboratories
06.2009 - 02.2011
Higher Secondary (12th Std.) - undefined
N. K. Pal Adarsa Sikshayatan School
Madhyamik Examination (10th Std.) - undefined
N. K. Pal Adarsa Sikshayatan School
Management Development Program - Unlock Your Potential
Indian Institute of Management - Kozhikode
Management Development Program - Management Acceleration Centre
Indian Institute of Management - Kozhikode
Finance Hons. -
Heramba Chandra College
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