JOY DEY
Siliguri
Summary
Dynamic Area Sales Manager with a proven track record at ITC LIMITED, excelling in key account management and sales performance analysis. Adept at training teams to exceed targets and leveraging market trends to drive growth. Strong communicator and strategic planner, fostering lasting customer relationships and enhancing brand awareness.
Overview
18
18
years of professional experience
Work History
Area Sales Manager
ITC LIMITED
SILIGURI
10.2025 - Current
- Managed key accounts to strengthen client relationships and drive repeat business.
- Trained and mentored sales teams, resulting in improved individual performance and overall team efficiency.
- Analyzed market trends to identify new business opportunities and threats.
- Collaborated with marketing to align campaigns with sales objectives.
- Oversaw inventory management to optimize product availability and distribution.
- Prepared detailed reports on sales performance for senior management review.
- Managed a team of sales representatives in order to achieve maximum results.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Provided training and guidance on product knowledge, selling techniques and customer service.
- Monitored sales team performance and provided effective training to help each reach targets.
- Analyzed sales data to identify specific areas for organizational improvement and inform strategic decisions.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Cultivated a culture of success and ongoing business and goal achievement within the team.
- Supported sales team members to drive growth and development.
ASM
Parag Milk Foods LTD.
05.2023 - 10.2025
- Managed, trained, and guided sales team in assigned territory to enhance performance and achieve targets.
- Setting reasonable sales targets to be achieved by the sales team.
- Monitored sales team performance, motivating members to consistently meet or exceed targets.
- Collected customer feedback and updated senior management.
- Travelling to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
- Utilizing outbound telephone calls, email communications, and face-to-face meetings with business partner to close sales.
- Developing and sustaining long-term relationships with customers.
- Implemented sales management process to help sales team identify and prioritize key customers and prospects.
- Achieved an average monthly sales volume of 2.5 Cr.
- Managed sales for dairy and beverage products.
- Area :- North Bengal, Sikkim, Bhutan, Nepal
Sr ASE
Mars Pet Care
05.2021 - 04.2023
- Responsible in ensuring product availability at all relevant channels.
- Responsible for planning & achieving monthly/ yearly targets.
- Responsible all activations (Trade/ Consumer) & merchandising (Visibility) programs.
- Facilitate timely and quality feedback for all activities as per guidelines.
- Overall accountable for all operational programs in the assigned area.
- Management of the Distributor point in terms of compliance, efficiency, track of delivery from distributor to consumer, manage distributor's overhead expenses and ensure payments for the same.
- Management of the Secondary Sales Force in terms of compliance, Trainings, performance evaluation, coordination and communication between them and the distributor and optimization of their expenditure.
- Responsible towards include identifying opportunities and potential in the area, setting monthly, quarterly, and yearly target for distributors and ensuring product availability and merchandising.
- AVERAGE BUSINESS PER MONTH - 98 LAC.
- PRODUCT :- Pet Food, Pet Treat and Cat litre
- Area :- North Bengal, Sikkim, Bhutan, Nepal
Senior Sales Officer
Dabur India Limited
05.2015 - 04.2021
Deputy Territory Sales Officer
Cavinkare Private Limited
01.2014 - 05.2015
Sales Executive
Keventer Agro Ltd
01.2010 - 12.2013
Customer Care Executive (Team Leader)
Shreya Mall Management Cosmos Mall
Siliguri
07.2008 - 01.2010
Education
MBA - marketing
IIBMT
Delhi01-2011
B.A -
N.B.U
01-2008
H.S -
C.B.S.E
01-2004
Madhyamik -
C.B.S.E
01-2002
Skills
- Key account management
- Sales performance analysis
- Sales team training
- Market trend analysis
- Inventory management
- Customer relationship management
- Territory management
- Strategic planning
- Brand awareness development
- Problem solving
- Effective communication
- Team motivation
- Performance evaluation
- Data-driven decision making
- Relationship building
- Competitor analysis
- Market and competitive analysis
- Sales presentations
- Key account growth
- KPI tracking
- Data analytics
Present Ctc
1640596
Languages
- English
- Bengali
- Hindi
Disclaimer
I hereby declare that all the information mentioned above are true and I shall be solely liable for any wrong information declared whatsoever on this regard.
Extra Qualifications
- Diploma in IT, Youth Computer Center, 1st, 85.5%, 2nd, 79.2%
- English Type Writing, 40 Speeds, TaraiComercial College
Personal Information
- Caste: General
- Father's Name: Babul Chandra Dey
- Notice Period: 30 Days
- Date of Birth: 10/24/85
- Gender: Male
- Nationality: Indian
- Marital Status: Married
- Religion: Hinduism
Accomplishments
GROWTH LEADER-Q4-2022 Oorjaa Award -Mars Pet Care
Timeline
Area Sales Manager
ITC LIMITED
10.2025 - Current
ASM
Parag Milk Foods LTD.
05.2023 - 10.2025
Sr ASE
Mars Pet Care
05.2021 - 04.2023
Senior Sales Officer
Dabur India Limited
05.2015 - 04.2021
Deputy Territory Sales Officer
Cavinkare Private Limited
01.2014 - 05.2015
Sales Executive
Keventer Agro Ltd
01.2010 - 12.2013
Customer Care Executive (Team Leader)
Shreya Mall Management Cosmos Mall
07.2008 - 01.2010
MBA - marketing
IIBMT
B.A -
N.B.U
H.S -
C.B.S.E
Madhyamik -
C.B.S.E