Judewin Joy

• Owned Opticks AI (ideation to execution) — AI creative tool for personalised ads; onboarded 35+ advertisers, delivered 300+ iOS creatives, reduced TAT by 90% and CAC by 15%
• Owned ASO platform (ideation to execution) — AI App Store builder, keyword simulator, AI recommendations, forecasting, and gamification; grew clients by 3x
• Drove 2x product adoption by shipping interactive features and new growth initiatives on the analytics platform
• Worked on DSP product — added CTV inventory, audience analyser, audience builder, and real-time bidding; improved dynamic ad engagement by 30%
• Collaborated with 10+ engineers on UI/API testing and API integrations; mentored new PM hires with PRDs, flowcharts, roadmaps, and tracking sheets
• Wrote PRDs and flowcharts; integrated Claude skills, created .md files, and designed UI/UX designs and prototypes for AI workflows
• Developed BI dashboards with forecasting and anomaly detection (QuickSight, Looker Studio, Power BI, Fabric) across fraud, supply, and business performance
• Built an AI sales enablement tool for bulk lead generation — categorised leads by persona, relevance, and conversion probability; integrated HubSpot MCP and Lusha MCP, reducing lead identification effort by 90% and sales closure cycle by 30%

• Headed marketing and growth initiatives for AcadsHR, an HR hiring platform serving the education sector, scaling adoption across 20+ institutional clients and supporting the end-to-end recruitment lifecycle.

• Automated marketing operations using Google Analytics, Microsoft Clarity, and Zoho Social, reducing manual effort by approximately 40% and improving campaign efficiency.

• Owned and optimized WhatsApp chatbot workflows (Watnot) for lead management and candidate engagement, increasing lead generation by 15% and improving response times by 60%.

• Planned and executed performance marketing campaigns across Google Ads, Meta Ads, and programmatic channels; implemented SEO strategies , driving a 35% increase in engagement.

• Developed and managed marketing strategy, budgets, and performance tracking frameworks, resulting in a 25% reduction in Cost Per Lead (CPL).

• Led and mentored a cross-functional team, aligning marketing, growth, and operational objectives to drive business outcomes.

• Founded and launched B2B Dock — a B2B SaaS platform connecting manufacturers, brands, distributors, and retailers; scaled to 1,500+ retailers and 20+ distributors PAN India
• Owned end-to-end product roadmap — wrote PRDs/FRDs, designed UI/UX prototypes (Figma), managed product lifecycle from concept to launch, aligning features with market needs.
• Implemented Agile frameworks, ran sprint cycles, and streamlined processes to enhance feature delivery timelines.
• Digitised and automated the end-to-end supply chain of a women's fashion brand (Pretty Woman) — migrated 1,000+ SKUs onto a centralised inventory management system, eliminating manual tracking and reducing fulfilment errors
• Built a farm-to-store distribution network connecting 15+ farmers directly to 30+ retail outlets, cutting supply chain intermediaries and improving margin for producers
• Executed B2B and B2C marketing strategy — managed digital campaigns (Google Ads, Meta Ads) and branding, resulting in 40% increase in platform traffic
• Built BI dashboards for financial reporting, sales performance, and strategic planning
• Provided tech solutions like ERP, apps, websites, and digital marketing for companies, startups, and MSMEs.