Measurement and implementation specialist with expertise in digital analytics, tag management, and web tracking architecture. Proficient in deploying and troubleshooting Google Ads and GA4 tracking solutions, including consent mode and offline conversion tracking. Proven track record of aligning technical web logic with business measurement objectives, achieving 100% on-time delivery across enterprise client engagements.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Implementation Consultant - Measurement CoE, LCS
Cognizant Technology Solutions
Bengaluru
05.2023 - Current
Delivered technical implementation consulting and engineering support for Google Ads measurement architectures across enterprise accounts through virtual client engagements.
Configure and deploy advanced tracking frameworks, including GA4, GTM, Google Tag Gateway (GTG), Enhanced Conversions, Consent Mode, and Offline Conversion Tracking.
Audit client source code and data layers to diagnose and resolve complex HTML, JavaScript, and triggering discrepancies using Chrome DevTools and Google Tag Assistant.
Partnered with cross-functional engineering teams, account directors, and client stakeholders to identify and resolve technical gaps.
Author internal Standard Operating Procedures (SOPs) and Quality Assurance (QA) protocols to improve operational consistency.
Senior Implementation Specialist
Regalix India Pvt. Ltd.
Bengaluru
01.2023 - 05.2023
Executed end-to-end setups of Google Ads Conversion Tracking, GA4, and GTM, improving conversion tracking for digital advertising and e-commerce clients.
Designed and verified attribution pipelines, enhancing ROI visibility and accuracy of performance campaign tracking.
Collaborated with web development teams to debug front-end issues, resolving challenges in HTML, JS event listeners, URL parameter passing, and REGEX pattern matching.
Customer Support Representative
Microsoft (Nuance)
Bengaluru
02.2022 - 10.2022
Provided technical and portal access support for healthcare scheduling systems, achieving strict SLA compliance.
Achieved high customer satisfaction (CSAT) scores through empathetic communication and effective troubleshooting.
Documented customer interactions in the ticketing system for future reference.
Executive Customer Support
24/7.ai
Bengaluru
01.2020 - 04.2021
Managed order management and billing inquiries via Salesforce, phone, and email, collaborating with internal technical teams to resolve customer issues.
Analyzed customer feedback to identify areas for process improvement.
Executive Distributor Service
BluLife Marketing Pvt. Ltd.
Bengaluru
05.2016 - 09.2019
Coordinated multi-channel distributor communications, order fulfillment, and payment workflows.
Managed client relationships to ensure satisfaction and retention of services offered.
Education
Bachelor of Arts - Economics
DM College of Arts
Manipur
09-2019
Skills
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads Conversion Tracking
Google Tag Gateway (GTG)
Enhanced Conversions
Offline Conversion Tracking (OCT)
Consent Mode
Chrome DevTools
Google Tag Assistant
Technical Implementation
Root Cause Analysis
QA Workflows
Client Relationship Management
Consulting
SLA Adherence
Certification
Project Hermes Certification, Web Development (HTML, CSS, JavaScript, Node.js, React.js, REST APIs)
Key Highlights Awards
Top Performer Award, Cognizant Technology Solutions, 06/25
Employee of the Month, Cognizant Technology Solutions, 10/24