Jyoti Singh

Marketing

1. Business development by exploring new markets and customer for applications in Polymer and rubber customers. Added more 50 new customers in the portfolio.

2. Driving various demand generation projects in applications like paints, powder coating, carbon nano tube, tyre, Aluminium composites panels, etc.

3. Superfine product application trials and approval from than ~30 customer in different applications like Cable compounding, silicon insulator, paints, coating etc.

4. Establishment of cable compound application testing facility along with quality testing lab to support customer on application testing and development of new products.

5. Development of exports market with focus on middle, central Europe and Japan.

6. Participating and preparation for multiple international expos and events related to plastic and rubber industry.

7. Directly dealing with customers and sales team for increasing share wallet market share globally with improvement in EBITDA by more than ~300% by adding high value added products and value based marketing.

8. Preparing marketing strategy along with sales team to increase market share and value proposition.

9. Collaborated with multiple technical institutes for research application studies like CIPET, IRMRA, Pinfa FRP institute, Wire and cable India etc.

Project :

1. Direct involvement in commercial scale plant set up for superfine precipitated ATH and supporting the project team on process and technology part. ( First pant in India)

2. Hands on experience in developing the control and operation philosophy, commissioning philosophy, control logics, documents preparation and meeting for statutory approvals CTE, NIPL etc.

3. Finalization of technical evaluation to install fully automatic packaging system and analytical lab and other process equipments.

4. Involvement in selection and designing the world’s largest filtration system for superfine product.

1. Developed and implemented market strategies to increase brand awareness and customer loyalty.

2. Identified opportunities for product expansion into new markets.

3. Conducted market research to identify consumer trends, preferences, and competitive landscape.

4. Developed expertise in specialty alumina chemicals and applications related to polymer and rubber, production processes and market

5. New product development like low viscosity hydrate, organic coated hydrate, superfine Precipitated Hydrate for HFFR cable application.

6. Planning and budgeting activities for all the specialty alumina products.

7. Basic conceptualization and technology development for process plant of Superfine PPT ATH product from pilot plant with a scale up factor of almost ~2000 times.

8. Market research and mapping of Superfine product in different application with focus on HHFR cable compounds.

9. Business development by marketing new products, generating new leads from various expos, add and other inorganic sources.

10. Preparation of CAPEX proposal for various strategic projects and product development projects.

11. Development of new products for meeting stringent fire requirements in Building & construction, Electrical and electronics and Railways.

12. Coordination with R&D and customer for executing the DOEs related to application studies and product development.

13. Updating knowledge on different regulatory fire standards for different sectors.

1. In process quality control for red & white side of Alumina refinery, Heat exchanger management, final product quality control.

2. Assisting the operations team for process parameters to run the plant efficiently.

3. Completed multiple projects related to energy

management, first pass yield & improving process efficiencies.

4. Preparation of MIS, daily efficiency and energy reports.

5. Identification of various improvement opportunities in process and complete multiple process improvement projects including seed charging model to control the final product particle size.

6. Assisting the calcination team on health of the refractory in calciners and insulation health in settlers by conducting regular thermography analysis.

7. Regular monitoring of Steam traps and Desuperheaters in the overall plant.

1. Detailed training of Aluminum Manufacturing process and alumina Refinery.

2. Analyzed and troubleshot process issues to optimize process efficiency.

3. Redesigned condensate handling system for oil heaters of calciners for energy saving.

4. Performed data analysis of process operations to identify improvement opportunities.

5. Implemented automatic water purging system and control loop on DCS for desuperheaters to improve steam utilization in heat exchangers.

6.Provided technical support in developing new processes, equipment, and procedures.

7. Preparation of product quality monitoring system and heat exchanger management system.