Jyoti Sethi
Jammu
Summary
Results-driven digital marketing professional with extensive experience at Google Operations Center, specializing in DV360 and Google Ads. Proven track record in optimizing campaign performance and enhancing client satisfaction through strategic insights and problem-solving. Skilled in performance monitoring and campaign management, consistently delivering impactful results.
Overview
10
10
years of professional experience
Work History
Digital Marketing & Research Senior Associate (DV360)
Google Operations Center
Hyderabad
03.2023 - Current
- Managed operational success of client accounts, ensuring timely and budget-compliant deliverables.
- Executed client strategy, optimizing campaign efficiencies to enhance overall performance.
- Acted as the primary Subject Matter Expert (SME) for day-to-day client interactions, providing timely solutions and updates.
- Planned and identified growth opportunities for accounts, collaborating closely with Account Directors to drive expansion.
- Fostered relationships across client services and cross-functional teams to facilitate seamless project execution and enhance client satisfaction.
- Structuring campaigns using appropriate hierarchy of advertisers, campaigns, insertion orders and line items.
- Understanding of the different ad formats supported by DV360, such as display, video, and audio ads.
- Ability to create and customize reports to track the performance of campaigns.
Digital Marketing & Research Senior Associate (Google Search)
Google Operations Center
Gurgaon
02.2021 - 02.2023
- Restructured accounts and managed campaign creation and optimization across search, display, shopping, video, and app to enhance overall campaign performance.
- Ability to conduct thorough keyword research, identify relevant search terms, and use negative keywords effectively.
- Expertise in setting and adjusting bidding strategies.
- Understanding of landing pages and performance optimization for conversions.
- Set up conversion tracking and analyzed campaign data to identify trends and generate actionable insights for improved decision-making.
- Created comprehensive reports that highlighted campaign performance and effectively communicated results to stakeholders.
Account Optimizer - (Google Vendor Team)
Accenture Solutions Pvt. Ltd.
Gurgaon
11.2018 - 01.2021
- Analyzed campaign data including impressions, clicks, conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS) to identify and implement areas for improvement.
- A/B Testing: Ability to conduct A/B tests for various ad elements like headlines, descriptions, and landing pages to determine the most effective variations.
- Crafting clear, concise, and persuasive ad copy that resonates with the target audience and entices them to click.
- Monitored latest trends and features in Google Ads to refine and enhance campaign performance.
Digital Marketing Associate - Online Reputation Management
OYO Rooms
Gurgaon
10.2017 - 11.2018
- Managed social media escalations and created content to strengthen brand equity and elevate organic positive sentiment.
- Built OYO's brand equity and enhanced customer service through effective social media engagement.
- Garnering customer appreciations & positive sentiment through best in class guest interaction.
- Improved execution of plans for customer satisfaction through process enhancements and disciplined follow-through.
- Reducing resolution TAT through process improvements and problem solving.
Relationship Manager - Bancassurance
PNB Metlife India Insurance Company Limited
Delhi
04.2017 - 08.2017
- Converted leads into prospective business by aligning product offerings with client requirements.
- Coordinated with internal team to ensure timely fulfillment of product orders and track service delivery.
- Informed clients about maturity times, amounts, surrender values, and purchase formalities to enhance customer understanding.
- Visited various branches of Jammu and Kashmir Bank and resolved issues for customers and bankers.
- Maintaining quick need analysis on a daily basis to build a database of the company.
Sales and Staff Manager
Define Health Care Limited
Delhi
11.2015 - 04.2017
- Guided sales executives in task execution and provided assistance to improve team effectiveness.
- Arranged leads for company and updated product listings on promotional and company websites to enhance visibility.
- Handled customer inquiries and complaints over the phone.
- Maintained daily and monthly reports to ensure accurate tracking of sales performance.
- Preparing salaries and wages.
Education
B.Com. (Hons) - Commerce
Amity College of Commerce & Finance
Noida, Uttar Pradesh12.2012
Higher secondary education -
K R Mangalam World School
Delhi12.2008
Skills
- DV360
- Google Ads
- Google Campaign Manager
- SA360
- Ads Optimization
- Programmatic Advertising
- DSP Platform
- Campaign management
- Performance monitoring
- conversion tracking
- Microsoft Office
- Problem Solving
Accomplishments
• Individual Contributor Award, Q3, 2023
• Best Performer of the Quarter, Q2, 2022
• Special Recognition Award, 2021
• Best Performer of the Quarter, Q2, 2022
• Special Recognition Award, 2021
Languages
- Hindi
- English
Timeline
Digital Marketing & Research Senior Associate (DV360)
Google Operations Center
03.2023 - Current
Digital Marketing & Research Senior Associate (Google Search)
Google Operations Center
02.2021 - 02.2023
Account Optimizer - (Google Vendor Team)
Accenture Solutions Pvt. Ltd.
11.2018 - 01.2021
Digital Marketing Associate - Online Reputation Management
OYO Rooms
10.2017 - 11.2018
Relationship Manager - Bancassurance
PNB Metlife India Insurance Company Limited
04.2017 - 08.2017
Sales and Staff Manager
Define Health Care Limited
11.2015 - 04.2017
B.Com. (Hons) - Commerce
Amity College of Commerce & Finance
Higher secondary education -
K R Mangalam World School