K Niteesha
Google Ads Product Expert - Practice
Hyderabad
Summary
Dynamic Product Expert at CTS with a strong background in Google Ads Management & Analytics. Demonstrated success in leading automation initiatives that significantly improved efficiency and revenue generation. Recognized for exceptional client relationship management and promoting collaborative team dynamics to achieve objectives. Seeking to leverage this expertise to enhance product performance and elevate client satisfaction.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Product Expert
Cognizant Technologies Limited
Hyderabad
03.2022 - Current
- Delivered extensive support for Google Ads automation solutions to global agencies, ensuring seamless operations
- Conducted comprehensive research and data analysis to drive strategic decisions
- Developed consistent documentation including templates, BRDs, blueprints, and user manuals for automated systems
- Led automation projects, reducing need for full-time employees
- Formulated precise roadmaps by incorporating specifications, practicality assessments, and technical boundaries for achieving successful project outcomes
- Directed continuous improvement in pre/post-launch phases through effective automation management
- Led product development from idea to execution, ensuring client satisfaction
- Served as a liaison, addressing queries and facilitating solutions across multiple stakeholders
- Engaged with agency leadership to drive higher automation adoption and stronger collaboration
- Conducted training sessions for key users and practitioners, ensuring effective use of automation tools
- Crafted detailed presentations highlighting product capabilities for various audiences
Optimization Specialist (Subject Matter Expert)
Cognizant Technology Services
Hyderabad
05.2018 - 02.2022
- Campaign Optimization skills span across diverse channels such as Search, Display, Video and Mobile Apps.
- Optimization for Tier I and II accounts such as Flipkart, Paytm, Myntra, HP, and Big Basket
- Recommended new content for ads and website to boost traffic
- Pioneered solutions for complex client optimization challenges
- Facilitated comprehensive training on innovative products to enhance team expertise
Senior Account Strategist
Regalix India Pvt Ltd
Hyderabad
04.2015 - 03.2018
- Collaborated with the Upper Mass Market team on Google Clients for Australia/New Zealand market.
- Drove positive ROI by fine-tuning business marketing strategies towards goals.
- Provided one-to-one coaching and feedback to improve performance of new recruits.
Assistant Team Lead
Dell Global Financial Services
Hyderabad
09.2004 - 01.2011
- Facilitated the transition of critical processes, such as EPP, HCI, and Origination Fees, to HYD post-OJT in Ireland
- ~18M USD portfolio in leasing, UK Govt Health & Education sectors drove aged debt reduction across the team
- Facilitated regular review sessions with the team and leadership and handled escalation issues effectively while supporting overall team goals
Education
Bachelor in Computer Sciences - Mathematics, Statistics & Computer Sciences
Osmania University
Hyderabad06.2001
Board of Intermediate - Mathematics, Physics, Chemistry
St Pius X Junior College
Hyderabad06-1998
Secondary School Certificate -
St Pius X Girls' High School
Hyderabad06-1996
Skills
Technical Skills:
- Google Ads Management & Analytics
- Data Visualization with Looker Studio
- Proficient in Google Sheets, Docs, Slides, and Forms
- MS-Word, Excel, PowerPoint
Soft Skills
- Effective Communication Skills
- Dynamic Project Adaptation & Team Coordination
- Analytical Problem-Solving & Task Prioritization
- Strong Work Ethics
Project Management
- Customer requirements analysis, documentation and enhancement recommendations
- Client Relationship Management & Effective Stakeholder Communication
- Team Collaboration Management
- Demo & Training Prep & Delivery
Certification
- Google Ads
- Google Analytics
References
References available upon request.
Timeline
Product Expert
Cognizant Technologies Limited
03.2022 - Current
Optimization Specialist (Subject Matter Expert)
Cognizant Technology Services
05.2018 - 02.2022
Senior Account Strategist
Regalix India Pvt Ltd
04.2015 - 03.2018
Assistant Team Lead
Dell Global Financial Services
09.2004 - 01.2011
Bachelor in Computer Sciences - Mathematics, Statistics & Computer Sciences
Osmania University
Board of Intermediate - Mathematics, Physics, Chemistry
St Pius X Junior College
Secondary School Certificate -
St Pius X Girls' High School