KAIRAV PRATAP SINGH

Dedicated Team Leader with expertise in quality assurance initiatives, issue resolution and interpersonal communication. Proficient with project management, personnel training and production scheduling. Sets example for work ethic, punctuality and quality. Marketing executive with stellar background propelling customer engagement through innovative campaigns and targeted media placement. Successful at maximizing brand image and profitability by creating strategies based on deep understanding of target audience. Proven history of managing multiple activities from start to finish while meeting strict deadlines.

• Market Research, Great Learning, 2023
• Marketing Communication, LinkedIn Learning, 2023
• Social Media Marketing Strategy and Optimization, LinkedIn Learning, 2023
• Search Engine Optimization, LinkedIn Learning, 2023
• Management Consulting Leadership Program (ISO), Skilled Sapiens, 2023
• Financial Market, Great Learning, 2023
• Market Ka Eklavya, National Security Depository Limited, 2023
• Sales and Marketing Leadership Program Live Project, Skilled Sapiens, 2023
• Management Consulting Leadership Program Live Project, Skilled Sapiens, 2023

• Age: 25
• Gender: Male

Infinite Foundation, Volunteer, 05/01/21, 05/31/21, Coordinated vaccination drives during COVID-19., Facilitated essential food distribution to vulnerable families., Developed a Comprehensive Plan to reach affected families.

• Playing Cricket
• Listening to music
• Reading books
• Travelling

 1. Sales and Marketing Project by Skilled Sapiens(Paytm)

Product and Brand Management of Paytm   Successfully developed a marketing plan for Paytm Mall, resulting in increased sales during festival season   Implemented user persona strategy that improved user engagement and conversion rates   Introduced sustainable shopping initiatives, aligning with market trends and customer values   Enhanced the user experience of the Paytm Mall app, leading to improved customer satisfaction  2023  

2.Strategy and Consultant Project By Skilled Sapiens(Zomato)

Growth & Strategy Consultant For Zomato   Recommended strategies for growth and expansion include international expansion, diversifying  subscription services, technology innovation, partnerships, and sustainability initiatives   Addressed how Zomato can adapt to a challenging economic climate and improve its market position  2023 

Project Title: Sales Strategy Project - Be You Energy Bars (10-day duration)

• Project Overview: Participated in the "Believe in Yourself Challenge," a hands-on project focused on understanding sales strategies for Britannia's Be You energy bars, which marks the company's entry into the health and wellness sector.
• Key Responsibilities:Acquired a comprehensive understanding of the product composition, health benefits, and unique selling points of Be You energy bars.
  Conducted market research to analyze industry trends, competitor offerings, and opportunities for product differentiation.
  Identified and analyzed target audience characteristics (demographics, lifestyle, preferences) to optimize marketing and sales efforts.
  Developed a sales strategy, including positioning, pricing, and promotional activities tailored to the target market.
  Engaged in direct communication with consumers, honing pitching and sales techniques to highlight the product’s benefits.
  Created an implementation plan, setting timelines and milestones to track progress.
  
• Outcome:Successfully pitched Be You energy bars to the relevant target audience.
  Collected feedback from consumers to refine sales and marketing strategies.
  
• Recognition:Awarded a Certificate of Completion and a Certificate of appreciation for outstanding performance in the project.
  

• Internship Title: Summer Intern, Bajaj Capital Limited, Gurugram (April 2024 – June 2024)
• Project Title: "Exploring Consumer Attitudes and Perceptions Towards Mutual Funds as an Investment Avenue."
• Key Responsibilities:Conducted in-depth market research on consumer preferences and perceptions related to mutual fund investments.
  Analyzed data from surveys and focus groups to identify key drivers influencing consumer behavior towards mutual funds.
  Assisted in developing strategies to improve product offerings based on consumer insights.
  Collaborated with the marketing and product development teams to align findings with business objectives.
  Prepared a comprehensive report with actionable recommendations for increasing customer engagement with mutual funds.