Kajal Rajani

As a results-driven Area Manager, I bring over a decade of expertise in spearheading international student recruitment and forging university partnerships within India and the Subcontinent. My proficiency lies in broadening market penetration, refining application processes, and boosting student enrolment figures by leveraging strategic alliances, agent networks, and focused marketing initiatives. My approach is underpinned by a strong reliance on data-driven insights to inform strategies. I am adept at empowering recruitment partners through comprehensive training, meticulously managing agent contracts, and elevating student engagement, all of which contribute to the sustained growth of educational institutions.

NABA Nuova Accademia di Belle Arti, Area Manager, India & Subcontinent, 01/2019, Present

• Developing and managing recruitment strategies within assigned regions to attract qualified students.
• Building partnerships, conducting outreach activities, developing and maintaining agent network and supporting applicants throughout the admission process.
• Ensured a 30% year-over-year increase in student enrolments by implementing and refining targeted marketing and recruitment strategies across diverse markets.
• Secured a 40% expansion in recruitment partnerships by fostering strong, lasting relationships with educational institutions, agencies, and stakeholders.
• Facilitated efficient management of multi-institution recruitment, driving higher conversion rates from inquiry to enrolment through a structured funnel approach.
• Delivered 50+ training sessions annually for recruitment partners and counsellors, ensuring a thorough understanding of institutional programs, application processes, and visa guidelines.
• Led the successful execution of regional education fairs, webinars, and marketing campaigns, attracting high-quality international students.
• Collaborated with cross-functional teams to align recruitment strategies with institutional goals, ensuring seamless student transitions and sustained growth.

NABA & Domus Academy, Regional Admissions Coordinator-India, 09/2012, 12/2018

• Managed the applications and admission process for students from the region, ensuring documents are complete, eligibility is met, and admission timelines are followed.
• Served as a key liaison between students, recruitment teams, and the admissions office.
• Consistently drove a 60% increase in student enrollment over tenure by strategically refining and executing data-driven recruitment campaigns, surpassing set targets.
• Proactively trained and managed a network of 100+ recruitment partners, ensuring sustained engagement, ongoing support, and improved performance.
• Spearheaded international recruitment drives across India and South Asia, actively engaging with stakeholders to achieve a 45% increase in applications.
• Negotiated and optimized agent contracts, streamlining recruitment processes and fostering long-term, high-impact collaborations.
• Designed and implemented region-specific marketing plans, continuously refining strategies to maximize brand awareness and student outreach.

TASMAC, Executive Officer-Admissions-India, 04/2007, 08/2012

• Handled and processed student applications from India, ensuring compliance with institutional and visa requirements.
• Coordinated with applicants, counselors, and the central admissions team to facilitate smooth and timely admission decisions.
• Handled admissions for multiple prestigious international institutions, including University for the Creative Arts (UK), Cesar Ritz (Switzerland), and Domus Academy (Italy).
• Doubled enrollment numbers by implementing innovative marketing and outreach strategies.
• Represented institutions at 50+ international education fairs, promoting programs and student engagement.
• Developed strong relationships with education consultants, stakeholders, and recruitment agencies to enhance application pipelines.