KALLOL DEY
Gurgaon
Summary
Marketing professional with 10+ years of experience across brand-side and agency roles in consumer technology, FMCG, automotive, EdTech, and digital-first brands. Leads integrated marketing strategy and multi-crore media investments, using consumer and market insights to make data-led go-to-market decisions that improve profitability and market share. Partners with cross-functional teams to deliver high-impact celebrity campaigns and national product launches aligned with business priorities and measurable outcomes.
Overview
12
12
years of professional experience
Work History
General Manager - Marketing
Realme
Gurgaon
10.2023 - Current
- Developed data-driven marketing strategies, while leveraging consumer insights, marketing intelligence, and business analysis, resulting in improved brand salience and awareness
- Spearheaded 10+ successful product launches across premium and mid-premium portfolio, optimizing audience mix and media strategy to maximize ROI
- Orchestrated a celebrity endorsement campaign featuring Shah Rukh Khan delivering a 35% lift in brand awareness and strengthening premium brand perception
- Negotiated and secured multi-crore TV and digital integrations, including marquee IP sponsorships and impact buys, elevating premium positioning and recall within core target groups
- Shaped annual and quarterly marketing roadmaps alongside business, sales, and product leadership, improving Share of Voice and visibility versus key competitors during key sales cycles
- Delivered a 20% increase in pre-orders for the P1 Series 5G smartphone through an integrated digital launch strategy and cross-functional execution
- Established product roadmap and marketing strategies by leveraging cross-channel consumer insights, translating key behavioral trends reported by Trade, LFR, & Retailers into actionable, revenue-driving launch strategies
Media Group Head - Planning
Havas Media
Gurgaon
05.2022 - 10.2023
- Led integrated media planning for key accounts including Apollo 24x7, Fire-Boltt, Stashfin, Paradise Biryani, Way2News
- Designed marketing solutions based on target audience, consumer insights, competitor/industry analysis, and appropriate media selection to maximize brands' ROI
- Orchestrated integrated media properties aligned to the consumer decision journey, driving measurable gains in reach quality, awareness, and consideration
- Evaluated and optimized campaign performance across channels, translating data into actionable recommendations to improve effectiveness and overall result
- Secured multiple sponsorships & brand integrations ensuring alignment with business objectives and budgets
- Owned client portfolio ₹100+ crore annually, ensuring alignment of strategic planning and campaign delivery
- Supervised a 3-person team, enhancing campaign efficiency and optimization outcomes across key accounts through data-driven decision-making
Senior Manager - Brand and Media Planning
IAM Niyati
Gurgaon
08.2020 - 04.2022
- Directed end-to-end media planning and buying for brands like OLX Jobs, IndiGo Airlines, Okinawa, GoMechanic, Gaia, Filo, and Fresh-to-Home - Conceptualized and executed a digital-led integrated campaign for Fire-Boltt, driving a 9% market share increase (20% → 29%) within the category
- Launched the EdTech brand Filo through a radio-led marketing strategy, increasing brand awareness by 30% and engagement by 10% within the first campaign phase
- Prepared multichannel media plans and negotiated competitive rate agreements and high-impact placements, consistently improving cost efficiency and delivery outcomes
- Collaborated with agency leadership on new business pitches, contributing to the acquisition of 6 new clients through strong strategic recommendations
Senior Manager - Media and Marketing
GoMechanic
Gurgaon
09.2019 - 08.2020
- Strategized ATL (TV, Print, Radio, OOH, Cinema) BTL activities and activations across 30+ cities, contributing to month-over-month topline growth
- Created region-specific promotions based on market specific insights and analyzed industry trend for improving leads-to-conversion ratios by at least 20% in regional markets
- Built an annual traditional media strategy aligned with business goals driving a minimum 5% increase in brand awareness for established markets
- Streamlined agency-client relationship and process for tactical planning, rate negotiation, and campaign execution on-time, achieving an average 8% reduction in media costs in radio campaigns
- Launched 20+ new markets and 2 products - GoMechanic Gold and GoMechanic Spares, contributing to a 15% increase in customer acquisition
- Supervised the end-to-end marketing content and creative strategy for 20+ media campaigns
Manager - Strategy
Image Solution
New Delhi
01.2018 - 08.2019
- Headed the Delhi branch of a 360-degree advertising agency, overseeing planning, execution, and client delivery across accounts
- Designed data-driven media and marketing strategies for clients including IDP Education and Toshiba, improving campaign effectiveness and business outcomes
- Managed a 15+ member cross-functional team, driving measurable improvements in productivity, quality, and delivery timelines
Sr. Associate
IDS Infotech
Noida
07.2014 - 01.2018
- Optimized content production workflows and mentored a team of 15+ writers, improving delivery timelines and quality standards across client engagements.
- Contributed to pilot projects and new business initiatives, gaining early exposure to client management, solutioning, and execution ownership.
Education
Executive MBA - undefined
S.P. Jain Institute of Management and Research
01.2018
Masters in Mass Communication - undefined
Assam University
01.2014
Bachelor of Arts - English
GC College
01.2012
Skills
- Integrated Marketing and Media Strategy
- Media Innovation
- Brand Growth
- Go-To-Market and Product Launch
- Media Investments and ROI Management
- Consumer and Market Insights
- Cross-Functional Teams and Senior Stakeholders Management
- Agencies and Partners Relationship
Websites
Tools And Platforms
- Offline Measurement: BARC (YUMI), IRS, MAP, RAM
- Consumer & Strategy Intelligence: TGI, YouGov, GWI
- Digital & Search Analytics: Google Trends, Google Analytics, Social Listening Tools
Personal Information
Title: General Manager - Marketing
Timeline
General Manager - Marketing
Realme
10.2023 - Current
Media Group Head - Planning
Havas Media
05.2022 - 10.2023
Senior Manager - Brand and Media Planning
IAM Niyati
08.2020 - 04.2022
Senior Manager - Media and Marketing
GoMechanic
09.2019 - 08.2020
Manager - Strategy
Image Solution
01.2018 - 08.2019
Sr. Associate
IDS Infotech
07.2014 - 01.2018
Executive MBA - undefined
S.P. Jain Institute of Management and Research
Masters in Mass Communication - undefined
Assam University
Bachelor of Arts - English
GC College