Prarambh Lave
Lower Parel
Summary
Dynamic marketing leader with 15+ years of experience specializing in digital marketing, lead generation, customer acquisition, and strategic business development. Proven track record at Fanatic Sports Pvt Ltd driving revenue growth and customer acquisition through innovative digital marketing and strategic leadership. Expertise in SEO, Martech tools, and team management. Achieved 8X ROI increase, inspiring teams to exceed targets.
Overview
15
15
years of professional experience
1
1
Certification
Work History
General Manager - Marketing
Fanatic Sports Pvt Ltd
Mumbai
03.2022 - Current
- Spearheaded quarterly marketing strategies, driving digital campaigns, lead generation, and revenue growth initiatives.
- Acquired 70% of the company’s digital sales through targeted marketing efforts
- Implemented Martech tools such as Salesforce, WATI, GA4, SEMrush, Mailchimp, Brevo, Zoho Survey, Wix, and leading to an 8X increase in ROI.
- Managed and optimized the company's official website and content for upcoming events.
- Led weekly email automation campaigns, improving customer engagement and conversion rates
- Analyzed market trends and adjusted strategies to consistently meet targets
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
Chief Technology Officer
Prashal Software India Pvt Ltd
Mumbai
02.2021 - 02.2022
- Developed and executed marketing strategies to drive sales, increasing client acquisition by 15%
- Designed sales funnels and lead generation campaigns, improving conversion rates
- Collaborated with senior executives on custom proposals to enhance client relations
- Brainstormed and implemented innovative ideas to meet revenue goals
- Developed and implemented a long-term technology strategy that increased efficiency and reduced costs.
- Led the design, development, and deployment of enterprise-wide software applications to support business objectives.
- Managed IT staff, including hiring, training, mentoring, and evaluating performance.
VFX Producer
Lawn Chair Studios Pvt Ltd
Mumbai
01.2019 - 03.2020
- Procured projects from VFX studios and production houses, managing artists, schedules, and client expectations
Product Delivery Manager & Corporate Trainer
SMO SEO Services Pvt Ltd
Mumbai
09.2013 - 12.2018
- Led cross-functional teams in product development, sales, and marketing
- Provided training on Martech tools and enhanced productivity
- Focused on client acquisition, retention, and engagement, contributing to revenue growth
SMO Manager
Incrostel Technologies
Mumbai
04.2012 - 08.2013
- Developed strategies to increase website visitors and improve search engine rankings
SEO Manager
GBIM Technologies Pvt Ltd
Mumbai
07.2011 - 03.2012
- Developed strategies to increase website visitors and improve search engine rankings
System Administrator
R Advantech
Mumbai
05.2010 - 06.2011
- Managed IT systems ensuring reliable network performance and security
Education
Bachelor of Computer Application - Information Technology
Pune University
Pune, MH01.2013
Skills
- Project & Team Management
- Branding & Market Positioning
- Digital Marketing Strategy
- Performance Marketing Strategy
- Lead Generation & Customer Acquisition
- Business Development & Sales Funnels
- Data Analytics (Power BI, Tableau)
- Revenue Growth & ROI Improvement
- CRM & Automation Tools
- Martech Tools: WATI, Mailchimp, Brevo, Salesforce, AWS
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Social Media Marketing
- Email Marketing Campaigns
- Project & Team Management
Websites
Certification
- Train the Trainer Diploma
- Digital Marketing Diploma
- Tableau Certification
- WordPress Certification
- SQL Certification
Timeline
General Manager - Marketing
Fanatic Sports Pvt Ltd
03.2022 - Current
Chief Technology Officer
Prashal Software India Pvt Ltd
02.2021 - 02.2022
VFX Producer
Lawn Chair Studios Pvt Ltd
01.2019 - 03.2020
Product Delivery Manager & Corporate Trainer
SMO SEO Services Pvt Ltd
09.2013 - 12.2018
SMO Manager
Incrostel Technologies
04.2012 - 08.2013
SEO Manager
GBIM Technologies Pvt Ltd
07.2011 - 03.2012
System Administrator
R Advantech
05.2010 - 06.2011
Bachelor of Computer Application - Information Technology
Pune University
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