Neha Kumar

DGM - March 2022 - Feb 2025

• Own and lead brand, growth, and integrated marketing strategy for a digital healthcare platform, aligned with overall business and revenue objectives.
• Partner closely with senior leadership, sales, and product teams to translate business priorities into high-impact marketing initiatives.
• Lead and mentor a cross-functional marketing team, covering brand, content, digital, partnerships, and campaign execution.
• Drive integrated campaigns across digital, social, content, partnerships, and enterprise channels to improve adoption, engagement, and repeat usage.
• Manage and optimise marketing budgets, ensuring efficient allocation and measurable ROI across initiatives.
• Establish performance dashboards to track campaign effectiveness, funnel impact, and customer engagement.
• Provide strategic creative direction across brand assets, messaging, and storytelling to ensure consistency and premium brand positioning.
• Support leadership communication and CXO-led initiatives with narrative-driven, insight-backed marketing support.

Manager - Jan 2016 - Jan 2019

• Developed and supervised all ATL/BTL marketing strategies while measuring ROI.
• Executed contingency planning, approval channels, budgeting, and campaign analysis for marketing projects.
• Drove digital marketing initiatives from planning through execution to enhance online brand visibility.
• Coordinated effectively with agencies, stakeholders, and contributors as primary contact point.
• Analyzed consumer usage and behavior to lead user acquisition, growth, and retention strategies.
• Directed a sales team of five, defining process particulars to achieve over 90% adherence to targets.

• Led strategic initiatives to recruit top-tier talent focused on curing Diabetes and Cancer.
• Directed recruitment of Nobel Prize-winning Computational Scientists and Scholars.
• Maintained robust communication with Ivy League institutions for career fairs and conferences.
• Spearheaded a team of three in developing campaigns to recruit Supercomputer experts.
• Oversaw literature projects including Supercomputers 2017 and DNA Structures.