Kalyan Das
Kolkata,India
Summary
Accomplished professional with extensive expertise in E-commerce strategy and management, sales and business development, and marketplace and digital marketing. Proven track record in data analysis and performance metrics, team leadership and development, and customer experience optimization. Adept at budget management and P&L responsibility, vendor and partner management, as well as process improvement and automation. Committed to driving business growth through innovative strategies and operational excellence.
Overview
20
20
years of professional experience
3998
3998
years of post-secondary education
Work history
Manager- E-Commerce
Ajanta Shoes
Kolkata
2023.02 - 2025.02
- Lead the ecommerce division, overseeing sales, marketing, operations, and business development strategies to drive online revenue growth for 2 Premium Bands Ajanta and Impakto
- Develop and manage strategic partnerships with key vendors like Amazon, CocoBlu, Flipkart, Myntra, AJIO, driving new product launches and expanding the ecommerce catalog
- Develop a short and long term business plan for the brands that addressed product holes, new markets, distribution strategy and profit estimates
- Implement data-driven strategies to enhance product assortment, pricing, and merchandising, achieving a 30% increase in average order value (AOV)
- Directed the ecommerce sales and business development strategy, resulting in 50% year-over-year revenue growth
- Managed the P&L for the ecommerce division, consistently meeting or exceeding revenue and profitability targets
- Planning & implementing marketing strategies
- Implemented automated systems (Unicommerce) for inventory Management and tracking, Auto Billing and reporting, resulting in a 60% reduction in stockouts and overages
- Manage a team of 15 professionals, fostering a high-performance culture and leading talent development initiatives
Manager- E-Commerce
Torero Corporation Pvt Ltd
Kolkata
2021.05 - 2022.01
- Company Overview: Global Brand License for CROSS, POLICE and SWISS MILITARY
- Responsible for scaling up the Business across the Ecommerce ecosystem for 3 Premium International Bands CROSS, POLICE and SWISS MILITARY for SLG Products
- Manage key Ecommerce accounts like Amazon, Cloudtail, Flipkart, Myntra, AJIO, Walmart and Resellers to manage Topline, Bottmline profit and share of voice
- Develop a short and long term business plan for the brands that addressed product holes, new markets, distribution strategy and profit estimates
- Managing and collaborating with cross-functional partners to control all aspects of the E-Commerce business Strategies, business planning, development, promotional campaigns and other online marketing
- Planning & implementing marketing strategies
- Leading a team of 6 Managers and Executives across different functions
- Global Brand License for CROSS, POLICE and SWISS MILITARY
Manager- E-Commerce and Modern Retail
R S International
Kolkata
2017.11 - 2021.04
- Company Overview: CALFNERO
- Managing Ecommerce and Retails Business for the Company
- Successfully launched the Premium Leather Accessory Brand CALFNERO in India and Globally
- Responsible for setting up Brand Online Portal from IT Development, Payment Integration, Logistic Integration, Category mapping, Designing, SEO and Digital Marketing
- Set up Marketplace Business with Amazon, Flipkart, Myntra, Jabong, Paytm etc in B2B and B2C vertical
- Develop overall Business strategy and future road map to drive revenue, business growth share & brand engagement through various digital platforms
- Provided product management expertise for brand positioning, marketplace research and consumer research
- Leading a team of 8 Members across different functions
- CALFNERO
Ecommerce Manager
LUX Industries Ltd
Kolkata
2015.03 - 2017.10
- Responsible for overall online Business Set up for Lux Brands like LUX COZI, Lyra, ONN Etc
- Identifying and establishing win-win partnerships with leading Retail and Ecommerce partners in India and globally like Amazon, Flipkart, Snapdeal, Jabong, Myntra, Shopclues, eBay etc
- End-to-end business operation for the E-commerce vertical including developing the right product mix, IT co-ordination, customer & account management
- Establish and drive processes (front and back end) critical for driving growth of the Ecommerce vertical
- Analyze product mixes, promotion campaigns, trends at regular intervals to assess effectiveness
- Setting up an Owned Brand Store for Lyra and ONN
Business Development Manager –E-Commerce and Retail
Torero Corporation Pvt Ltd
Kolkata
2013.10 - 2015.03
- Develop Ecommerce Division for the Brand CROSS Leather
- Develop online business in India and Globally for CROSS Leather
- Identifying and partnering with leading Retail and e-Commerce partners which are a strategic fit with Cross Leather
- Development and execution of the online and Digital marketing activities to drive the business
- Looking into end-to-end E-commerce business operations
Sr. Executive – Ecommerce Product and Business Development
National Spot Exchange Ltd
Mumbai
2012.11 - 2013.09
- Looking into E-commerce Sales and Business Development for NSEL-Retailmart.com
- Inventory and Vendor Management
- Responsible for Order Fulfillment, Supply / Demand Alignment, Material Replenishment
- Developing sourcing strategies
- Developing relationships with distributors
Sr. Executive –Category Operations and Seller Development
Futurebazaar.com
Mumbai
2010.10 - 2012.11
- Company Overview: Ecommerce Division of Bigbazaar
- Responsible for new seller acquisition and products on the site
- Preparing sales plan on daily and weekly basis
- Select future uncommon goods and decide what should go online for sale as per the inventory availability and fulfillment planning
- Provide operational and business management support to merchandising team
- Participate in merchandising strategy and product selection, including developing new relationships as appropriate
- Ecommerce Division of Bigbazaar
Operation Executive-eBay
IBM Global Process Services Ltd
Mumbai
2007.08 - 2010.09
- Company Overview: for eBay.com
- Developing B2B business (Store seller and Power seller) for eBay.com
- Getting new sellers on the site
- Assisting eBay Store and Power seller to list their products on the site
- For eBay.com
Operation Executive- CWG
Reliance Infostreams Private Limited
Mumbai
2005.05 - 2007.07
- Account management for corporate mobile customer (CWG)
- Looking into Corporate Billing
Education
Bachelors in Commerce -
Rishi Bankim Chandra College, University of Calcutta
Higher Secondary - undefined
Naihati Narendra Vidya Niketan
Secondary Education (Madhyamik) -
Naihati Narendra Vidya Niketan
Computer Application - undefined
2000.01 - 2001.01
Financial Accounting - undefined
2001.01 - 2002.01
Skills
- E-commerce Strategy & Management
- Sales & Business Development
- Marketplace and Digital Marketing
- Data Analysis & Performance Metrics
- Team Leadership & Development
- Customer Experience Optimization
- Budget Management & P&L Responsibility
- Vendor & Partner Management
- Process Improvement & Automation
Languages
English
Bengali
Hindi
Personal Information
- Date of birth: 01/10/77
- Gender: Male
- Nationality: Indian
- Marital status: Married
Custom
- Travelling
- Listening to Music
Timeline
Manager- E-Commerce
Ajanta Shoes
2023.02 - 2025.02
Manager- E-Commerce
Torero Corporation Pvt Ltd
2021.05 - 2022.01
Manager- E-Commerce and Modern Retail
R S International
2017.11 - 2021.04
Ecommerce Manager
LUX Industries Ltd
2015.03 - 2017.10
Business Development Manager –E-Commerce and Retail
Torero Corporation Pvt Ltd
2013.10 - 2015.03
Sr. Executive – Ecommerce Product and Business Development
National Spot Exchange Ltd
2012.11 - 2013.09
Sr. Executive –Category Operations and Seller Development
Futurebazaar.com
2010.10 - 2012.11
Operation Executive-eBay
IBM Global Process Services Ltd
2007.08 - 2010.09
Operation Executive- CWG
Reliance Infostreams Private Limited
2005.05 - 2007.07
Financial Accounting - undefined
2001.01 - 2002.01
Computer Application - undefined
2000.01 - 2001.01
Higher Secondary - undefined
Naihati Narendra Vidya Niketan
Bachelors in Commerce -
Rishi Bankim Chandra College, University of Calcutta
Secondary Education (Madhyamik) -
Naihati Narendra Vidya Niketan