Marketing sales Professional with over 14 years of experience. Presently employed with Morde Food as a Sr. Sales Executive in South & West Delhi. Prudent in business analysis, strategy, and sales. Skilled in leadership, management & problem solving. Accountable, disciplined, hardworking and dedicated team player.
Overview
12
12
years of professional experience
Work History
Sr. Sales Executive
Morde Foods Private Limited
New Delhi
09.2024 - Current
Company Overview: Handing Bakeries & Hotels, Wholesaler, Trader in South Delhi and West Delhi
New Acquisition of HORECA Customer more than 20 customers
Handling 4 distributor and business Value Rs
2 Cr
Handing Bakeries & Hotels, Wholesaler, Trader in South Delhi and West Delhi
TSM
Continental Coffee Pvt. Ltd.
07.2023 - 09.2024
Company Overview: Handing HORECA Customer like Hotels- Roseate aero city, Restaurant Dosa Factory, Bikaner Vala and Hira Sweets
New Acquisition of HORECA Customer more than 300 Clients
Range selling in HORECA Customer
Team Handling TSI and SO
Ach
Primary and Secondary as per Budget
Handing HORECA Customer like Hotels- Roseate aero city, Restaurant Dosa Factory, Bikaner Vala and Hira Sweets
Sales Executive
Mondelez India Food Private Limited
New Delhi
01.2023 - 07.2023
Handing AFH like airport- WH Smith (TNSI) Universal USA and rest of airport customer Shir Vinayak and TCV and Metro, college, hospital, Hotel in New Delhi
NPD placement in AFH
Handling Purple Champion (Sales Team)
P-5 enrollment in colleges
Coordination with cross function to handle business smoothly
Area Sales Executive
TATA CONSUMER PRODUCTS LIMITED
12.2017 - 01.2023
Company Overview: Handling key accounts for food services accounts like GPI and pertaining to hotel chains like Country INN, Crown Plaza, Radisson blue & JP Greens, Premium hospitals like Yatharth & Yashoda, institution caterers like ICS, SODEXO, Compass, catering care, PJ Banan, foodies, Sharda foods hospitalities, Palki foods, maximus, Kapoor kitchen, travel & entertainment in Entire UP and UK
Added 170+ new accounts for the organization
Ensure stock forecasting food and Beverages both Business across all CFA
Budget forecasting
Coordination with all functions like Logistics, CFA, Finance Planning team and channel partners
Account Activations in various organizations through branding
New Stockiest appointment and infrastructural development
Handling existing key distributors and expanding geographies with the new ones
Ensuring Sales generation and target achievement
Handling on-the-job training of TSO for better market penetration
Handling key accounts for food services accounts like GPI and pertaining to hotel chains like Country INN, Crown Plaza, Radisson blue & JP Greens, Premium hospitals like Yatharth & Yashoda, institution caterers like ICS, SODEXO, Compass, catering care, PJ Banan, foodies, Sharda foods hospitalities, Palki foods, maximus, Kapoor kitchen, travel & entertainment in Entire UP and UK
MARKET DEVELOPMENT EXECUTIVE
HINDUSTAN COCA, BEVERAGES PVT. LTD, COLA
12.2012 - 12.2017
Company Overview: Handing Key accounts at work, college, hospital, factories and HORECA Channel in Noida, Gr Noida & Ghaziabad & Direct Tie up with Corporate FOC consumption for Employees as like Samsung, India Mart and CenturyLink
Negotiate with customer as per company PNL consideration
AVM machine installation in Corporate like HCL, NIIT, Amity University Combo Promotion design coke with Food item
Focus on installation of Coke Fountain on highly footfall and Mall's food Court
Generate Impulse by Account activation like Coke Branding Menu, T-Shirt, and inside café, branding
Ensure 100% fill rate across SKU ‘s current availability
Coordination with all functions- SGA, Logistics, RTM, Finance and Marketing Team
Highly Focus brand to sell on Coke and Maaza
To pull out company assets from unproductive accounts
Handing Key accounts at work, college, hospital, factories and HORECA Channel in Noida, Gr Noida & Ghaziabad & Direct Tie up with Corporate FOC consumption for Employees as like Samsung, India Mart and CenturyLink
Education
MBA - Marketing
ABES IT
Ghaziabad
07-2010
B. Com -
PC Bagla Degree College
Hathras
06-2008
Skills
Excellent
Accomplishments
Got promotions of 3 level in TCPL (From TSE to Senior TSE to AS)