KANAKARAJU MADARABOINA
Associate Manager – Key Accounts
Hyderabad
Summary
Results-driven pharmaceutical professional with 10 years of experience, currently leading key accounts at Novo Nordisk. Expert in diabetes and obesity portfolio with proven success in KOL engagement and market expansion. Strong leadership in strategic initiatives, driving consistent sales growth through multi-channel engagement.
Overview
10
10
years of professional experience
2015
2015
years of post-secondary education
Work History
Associate Manager – Key Accounts
Novo Nordisk India Pvt. Ltd.
03.2019 - Current
- Leading key accounts with a focus on diabetes and obesity portfolio; driving strategic initiatives and sales growth.
Territory Business Manager
Abbott Healthcare Pvt. Ltd.
01.2017 - 03.2019
- Managed primary and secondary sales; built strong doctor relationships and executed brand strategies effectively.
Management Trainee
Crescent Formulations
09.2015 - 01.2017
- Gained foundational experience in pharmaceutical sales and territory operations.
Education
M.A - Mass Communication
University of Telangana
B. Pharm - undefined
JNTU Hyderabad
Skills
Territory and account strategy
ROLES AND RESPONSIBILITIES
- Sales Strategy & Execution: Delivered sales targets through effective territory planning, market analysis, and brand promotion.
- Team Leadership & Training: Coached, and upskilled sales team to enhance performance and product knowledge.
- KOL & Customer Engagement: Built strong relationships with key HCPs, organized CMEs, and ensured high customer satisfaction.
- Market Intelligence & Analytics: Tracked competitor activities, generated insights, and prepared actionable sales reports.
- Compliance & New Launches: Ensured ethical conduct, managed budgets, and successfully launched new products across accounts.
Accomplishments
- Consistently achieved 100%+ YTD performance (2020–2024) with national #1 rank for Tresiba in key account (Yashoda–Malakpet).
- Recognized as Top Achiever (2020) and MCE Champion (2023) for excellence in sales and digital engagement.
- I Aspire Leadership Program; actively coached and mentored new team members to drive performance.
Disclaimer
I, KANAKARAJU MADARABOINA, hereby declare that all the information provided by me is correct to extend of my knowledge and I am liable for any wrong piece of information. Date: 2025-07-01 Place: Hyderabad
Timeline
Associate Manager – Key Accounts
Novo Nordisk India Pvt. Ltd.
03.2019 - Current
Territory Business Manager
Abbott Healthcare Pvt. Ltd.
01.2017 - 03.2019
Management Trainee
Crescent Formulations
09.2015 - 01.2017
B. Pharm - undefined
JNTU Hyderabad
M.A - Mass Communication
University of Telangana
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