Kanika Chopra
Senior Content Writer
Delhi,DL
Summary
Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 9 year history of superior performance.
Overview
6
6
years of professional experience
Work History
Senior Content Writer
Indo Asia Holidays
Gurgaon
04.2019 - Current
- Developing content for blogs, articles, product descriptions, social media, and the company website with keywords for SEO.
- Conducting in-depth research on industry-related topics in order to develop original content.
- Assisting the marketing team in developing content for advertising campaigns.
- Editing and polishing existing content to improve readability.
- Developing content for a fortnightly Newsletter for Indo Asia Tours on travel related trends.
- Coordinate with marketing and design teams to illustrate articles.
- Developing content for a bimonthly Newsletter of 8 pages for Indo Asia Tours based on a destination.
- Update website content as needed.
- Proofreading content for errors and inconsistencies.
Travel Writer and Expert
Tripoto
Gurgaon
09.2017 - 06.2018
- Handled and led a team of Travel Experts
- Developing and creating itineraries according to the travel trends and client requirements
- Writing marketing content and itineraries (Lead Forms) to generate leads, views and revenue for the company.
Writer - Travel and Social Media
Adventure Nation - Yatra.com
Gurgaon
07.2015 - 08.2017
- Generating engaging and interesting SEO friendly content for the website, and on social media pages (Facebook and Instagram) on daily basis.
- Writing and uploading well researched travel blogs about India, adventure travel and activates, weekend getaways, culture, wildlife and various travel related trending travel topics and based on personal travel experiences for the website.
- Writing, editing, proof-reading and uploading SEO friendly itineraries on website.
- Created new and engaging content for new website design for 120 products in one month.
Content Analyst
Isango!
Gurgaon
05.2014 - 05.2015
- Editing and updating content for tours of various places all over the world.
- Selecting and updating relevant images for tours on website.
- Mapping and selecting various images using websites like Shutterstock.
- Regular price checks and updating in the backend system.
Travel Consultant
Yatra.com
07.2012 - 11.2012
Education
Bachelor of Business Administration - Travel and Tourism Management
Guru Gobind Singh Indraprastha University, Maharaja Surajmal College, Delhi Institute of Travel and Tourism Management
Skills
Creative writing
Timeline
Senior Content Writer
Indo Asia Holidays
04.2019 - Current
Travel Writer and Expert
Tripoto
09.2017 - 06.2018
Writer - Travel and Social Media
Adventure Nation - Yatra.com
07.2015 - 08.2017
Content Analyst
Isango!
05.2014 - 05.2015
Travel Consultant
Yatra.com
07.2012 - 11.2012
Bachelor of Business Administration - Travel and Tourism Management
Guru Gobind Singh Indraprastha University, Maharaja Surajmal College, Delhi Institute of Travel and Tourism Management
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