KARTHICK KUMARR K
Marketing Professional
Coimbatore,Tamil Nadu
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Marketing
ATS ELGI LTD
11.2022 - Current
- Create a Market knowledge matrix for washing products
- Responsible for developing and launching new products as per company requirement
- Improve penetration of the Market segment and create reference Customers for the washing products
- Responsible for analysis of Market Requirements
- Monitoring and collecting the competition information regularly
- Creating marketing collaterals and sales tools for existing and new products as per the SOP
- Analyzing the regional wise sales and market reports regularlyBranch Marketing Executive
Branch Marketing
POLYCAB INDIA LIMITED
Coimbatore
08.2016 - 11.2022
- Handling all TN 2 branch BTL Activations for all Business verticals by creating a good relationships with co-workers and helping the sales team to generate more business
- Planning and executing all BTL activities and Events
- Responsible for preparing a quarterly budget and activity calendar
- Coordinating with Branch vertical heads Coordinating with Brand managers for approvals, Coordinating with accounts for PO and payments, Coordinating with vendors for timely executions, and tracking ROI by monitoring sales
- Responsible for conducting Influencer meetings for creating awareness about our company and the technical specification of our products Generate sales by launching a new scheme, Creating a good relationship with our influencers, and enrolling in our Loyalty program
- Responsible for Increasing branding visibility by installing signages, In-shop branding, Printing, and deploying POP materials
- Responsible for Increasing Product visibility by doing product live displays at dealer places and participating in Exhibitions
- Handling influencer loyalty program, Responsible for increasing enrolment by meeting influencers, Doing more influencers meetings,s and visiting markets regularly
- Helping them in updating KYC and redemptions
- Responsible for doing Brand shop like SIS ( Shop in shop), Exclusive
- Showrooms, and Company Brand Shop
- A
- GoResponsible for generating leads by participating in more exhibitions and influencers connect program
- Responsible for regularly studying the market, Tracking competitor activities, and Submitting the weekly and monthly reports to Reporting manager on timeIT Skills
- MS office Tools
- Word
- Power point
- Advanced ExcelAchievements: -
- Installed 750 non-lit boards across TN 2 market for 2017 IPL campaign in 2017
- Created very good visibility at TN2 Key markets
- Managed Coddissia Electrotech Exhibition stall at Coimbatore, This is the first fabricated stall at Coddissia Electrotech 2019 at Coimbatore on 2019
- Managed and Launched Company Owned Experience Centre at Madurai in Oct This is the first Experience Centre in Tamilnadu
- Successfully did town development program at Madurai to increase brand visibility by Market storming activity and connected 400 electricians, 200
- Counter sales boys, and 300 retailers by mass Influencers meets in Nov 2019Senior Executive - Branding
Brand Excutive
Suguna Foods Private Limited
Coimbatore
12.2014 - 08.2016
- Handling entire Branding for diary division like ATL & BTL, activation, packaging, Promotion, new product development
- Product launches and brand promotions
- To analyze market, consumer, and competitive information, Coordinate with vendors for various implementations
- Planning and executing retailers' schemes for increasing the sales
- Coordinate with Purchase departments for identifying vendors and create PO
- Visiting the market to understand the market dynamics & consumer behavior
- Developing and implementing advertising campaigns, product collaterals, promotions
- BTL implementations and other brand-related initiatives, increasing brand visibility through signageArea Operations Manager - Visual Merchandising (ROTN
Area Operations Manager
PP Merchandising Services Pvt. Ltd and DDB Mudra Max, Pvt. Ltd
Coimbatore , Tamilnadu
06.2012 - 02.2014
- Build a strong in store retail presences of Samsung as a brand at the Point of purchase
- Managed Region team that consist of 24 Visual Merchandiser in ROTN
- Increased the in store brand visibility
- In store communication for new launch&
- Focusproducts
- Dexterously involved in BTL promotions & Brand Launches, alteration of store layouts & planning store level promotions
- Leading and motivating the VM and Promotional executive teams by serving as a rolemodel of brand marketing standards and product knowledge in order to manage efficiently and effectively
- Planning orders for relevant POSM & BTL activities
- Activation
Branch Marketing
ONIDA MIRC Electronics Pvt
Coimbatore
01.2010 - 05.2012
- Drawing up annual activation calendar in coordination with marketing, and sales team for 3 business units - Domestic Appliances, Audio Video &
- Multimedia
- Responsible for building a strong in-store retail presence, driving recommendation for Onida as a brand at the point of purchase, deliver best-in- class shopper experience at retail and developing channel strategy with the sales leadership team
- Responsible for driving Regional sell out AOP (annual operating plan) through an In Store Brand Promoter Management Program
- Deliver Targeted ROI and Promotion Effectiveness on all Product Brand and
- Regional Marketing Campaigns
- Coordination with the vendor for the placement of GSB & POSM'sLanguages
- English, Tamil (To read, write & speak)PERSONAL
Education
M.B.A - Marketing
Bharathiar university
May 2017
B.Sc - Computer Science
R.V.S College of Arts and Science
June 2008
Skills
- BTL Activations
- Retail Branding
- Event Management
- Vendor Management
- Brand Management
- Soft Skills
- Problem Solving
- Communication
- Leadership skills
- Teamwork Skills
Summary
Branding & Marketing communications professional with 12+ years of experience in
creating brand communication, retail management, media relation event
Management, brand Activation, corporate communications and product marketing across FMCG, consumer durables, and consumer Electrical goods, Other key strengths include: Creative development - the ability to lead and
Develop successful Integrated Marketing Campaigns with external agency partners
Excellent planning and time management skills with the ability to balance multiple
Projects under tight timelines and function effectively in a fast-paced environment
Designing and creative product marketing campaigns targeted at urban and rural
Timeline
Product Marketing
ATS ELGI LTD
11.2022 - Current
Branch Marketing
POLYCAB INDIA LIMITED
08.2016 - 11.2022
Brand Excutive
Suguna Foods Private Limited
12.2014 - 08.2016
Area Operations Manager
PP Merchandising Services Pvt. Ltd and DDB Mudra Max, Pvt. Ltd
06.2012 - 02.2014
Branch Marketing
ONIDA MIRC Electronics Pvt
01.2010 - 05.2012
M.B.A - Marketing
Bharathiar university
B.Sc - Computer Science
R.V.S College of Arts and Science
35
Gender: Male
DOB: 13/12/1987
Nationality: Indian
Marital status: Married
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