Karthik Dhandapani
Media Sales
Chennai
Summary
Dynamic media sales professional with over 20 years of experience in print, digital, and event sponsorships. Expertise in driving revenue growth through innovative strategies and building strong, strategic client relationships. Proven ability to deliver integrated content and advertising solutions tailored to diverse industry sectors, ensuring client satisfaction and long-term partnerships. Committed to leveraging industry insights and market trends to achieve exceptional results in competitive environments.
Overview
23
23
years of professional experience
1
1
Certification
1
1
Language
Work History
Senior Manager – Brand Solutions
Optimal Media Solutions (a division of Times Internet)
Chennai
04.2022 - Current
- Content solutions on Times of India group’s print and digital ecosystem.
- Print: Medianet articles on TOI, ET, ET Panache and other group publications. Contributions to national features like ET Newsmakers and B2B features.
- Digital portals: PR and branded content solutions across 250+ portals within the Times ecosystem.
- Digital campaigns and performance marketing using Colombia Ad Network & Zemanta.
- Managed categories: BFSI, Auto, Travel, E-Commerce, FMCG, Pharma & Healthcare, Education.
- Strengthened key account relationships to increase visibility and market share.
- Identified market trends to drive strategic sales initiatives.
Deputy Manager
Worldwide Media Pvt Ltd
01.2015 - 06.2021
- Managed print, digital, and event sponsorship sales across multiple industries.
- Delivered integrated campaigns including banner ads, native content, and social media.
- Built strong pipelines and exceeded revenue targets through strategic client engagement.
- Key clients included GRT Jewellers, Yamaha, Isuzu, Apollo Hospitals, Panasonic.
- Led forecasting, budgeting, and campaign strategy execution.
Assistant Manager
Exposure Media / Media Transasia
06.2007 - 01.2015
- Managed print advertising sales for premium lifestyle and design publications.
- Handled corporate and retail clients across Chennai and Kerala.
Senior Executive
Indian Express Newspapers
05.2006 - 06.2007
- Managed advertising sales across multiple publication categories.
Sales Executive
Connect Market Data Pvt Ltd
08.2003 - 05.2006
- Handled classified advertising sales and client servicing.
Education
MBA - Marketing & Systems
SASTRA University
Thanjavur05.2003
B.E. - Electrical & Electronics Engineering
Annamalai University
Chidambaram05.2001
Skills
Media Sales & Brand Solutions
Client Relationship Management
Digital & Print Advertising
Cross-functional collaboration
Market analysis
Documentation and reporting
Certification
Fundamentals of Digital Marketing – Google Digital Garage
Interests
Animal welfare volunteering, traveling, cooking
Timeline
Senior Manager – Brand Solutions
Optimal Media Solutions (a division of Times Internet)
04.2022 - Current
Deputy Manager
Worldwide Media Pvt Ltd
01.2015 - 06.2021
Assistant Manager
Exposure Media / Media Transasia
06.2007 - 01.2015
Senior Executive
Indian Express Newspapers
05.2006 - 06.2007
Sales Executive
Connect Market Data Pvt Ltd
08.2003 - 05.2006
MBA - Marketing & Systems
SASTRA University
B.E. - Electrical & Electronics Engineering
Annamalai University