Kartikeya Srivastava
Lucknow
Summary
Detail-oriented and result-driven B.Com graduate with experience in digital marketing, campaign optimization, and marketing research. Adept at leveraging data and AI tools to support performance-based marketing strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Google Ads Expert | Process Executive
Cognizant
Gurgaon
04.2024 - Current
- Worked closely with advertisers to optimize campaigns across various formats including Search, Display, Video, and Smart campaigns
- Provided strategic guidance to improve ad performance, click-through rates, and conversions
- Transitioned to managing Performance Max campaigns, leveraging AI-driven tools to maximize performance across all Google inventory
- Conducted performance analysis and offered insights for campaign optimization
- Created detailed reports to track progress, analyze results, and identify issues with existing processes.
Test Security Video Reviewer
HCLTECH
10.2022 - Current
- Served as a video reviewer for exams like GMAT and NMAT
- Managed email communication and responded to customer inquiries and grievances professionally
- Acted as a proctor and greeter for exams such as AWS, CompTIA, Microsoft, and more
Financial Analyst Intern
Madhouse
12.2020 - 06.2021
- Company Overview: Remote
- Monitored and analyzed financial data trends
- Contributed to the development of new financial models
- Communicated with potential clients and completed cost and revenue analysis
- Submitted budgets and modifications based on data
- Remote
Marketing Intern
HgMART
05.2020 - 09.2020
- Company Overview: Remote
- Managed sales calls and client presentations
- Oversaw inventory management and product listing
- Designed marketing materials and gathered market data for analysis
- Remote
Education
B.Com (Honours) -
Amity University Lucknow
Lucknow01.2020
ISC - XII -
City Montessori School Lucknow
Lucknow01.2017
ICSE - X -
La Martiniere College Lucknow
Lucknow01.2015
Skills
- Google Ads
- Marketing Research
- Marketing Analytics
- MS Office
- Advanced Excel
- Google Analytics
- Google Search Console
- ChatGPT and Gemini
- Time Management
- Effective Communication
- Negotiation
- Conflict Management
- Critical Thinking
- Adaptability
- Productivity and Organization
- Collaboration
- Resilience
Certification
- Financial Modelling, IMS Proschool Pvt. Ltd., 2022
- Excel Skills for Business, 2021
- Certificate in Microsoft Excel, 2019
Projects
Consumer Perception Study, Analyzed consumer perception of wealth management companies and investment plans. Applied research methodology for detailed insights. Portfolio Evaluation & Making Investment Decisions, Explored portfolio selection and investment decision strategies. Evaluating the Performance of Private & Public Mutual Funds, Analyzed and compared private and public mutual fund performance.
Extracurricular Activities
Headed MUN Organization, Amity University, 2019 Certificate in Social Media Marketing Research, 2018 Volunteered at Investors Summit, 2018 Volunteered for Indian Industries Association Event for MSMEs, 2018 Volunteered for Amity University's Annual Sports Event - Sangathan, 2018 Worked for Karavan Heritage & Nature Society, Not Provided
Languages
- English, Proficient
- Hindi, Native
- Spanish, Limited working proficiency
Languages
English
Proficient
C2
Hindi
Proficient
C2
Timeline
Google Ads Expert | Process Executive
Cognizant
04.2024 - Current
Test Security Video Reviewer
HCLTECH
10.2022 - Current
Financial Analyst Intern
Madhouse
12.2020 - 06.2021
Marketing Intern
HgMART
05.2020 - 09.2020
B.Com (Honours) -
Amity University Lucknow
ISC - XII -
City Montessori School Lucknow
ICSE - X -
La Martiniere College Lucknow