Karunesh Keshri

• Company Overview: Reliance BP Mobility Ltd (Jiobp Fuel Station) is a leading company in the fuel retail business. It is a joint venture between Reliance Industries and British Petroleum (BP).

Accountabilities & Achievements

• Lead and guide a team of Network Development Managers, Project Managers, and Statutory Executives to accomplish various tasks, from identification to commissioning of fuel stations.
• Developed a profitable and sustainable network plan of fuel stations and retail outlets (RO) across Gujarat.
• Accountable for the network expansion of Jiobp fuel stations across highways, urban areas, and rural areas.
• Identification, evaluation, selection, and onboarding of capable dealers as channel partners to run fuel stations on the DODO model.
• We have commissioned 31 new ROs in a span of 24 months, which is the fastest network expansion ever in the state.

Jiomart B2B Business - Jiomart Partner (App-based Online B2B Ordering Platform)

• Spearheaded the development of the Supply Chain Partner (Dealer) network for Jiomart Partner in West India, focusing on Tier 2, and Tier 3 cities.
• Managed a monthly revenue of ₹22 crore across diverse categories, including food, confectionery, biscuits, beverages, staples, FMCG, and general merchandise.
• Led and mentored a team of 40 mid-level managers and operations leaders to establish and expand the B2B distribution network.
• Oversaw P&L management through strategic planning and forecasting of sales, margins, promotions, operational costs, logistics, and administrative expenses.
• Successfully scaled the dealer network to 160 partners in the West Region within six months.
• Drove business growth from inception to ₹22 crore per month in revenue through the network expansion of 160 dealers from scratch.
• Positioned the West Region as the top contributor to the national Supply Chain Model business, accounting for 34% of PAN India revenue.
• Selected for a Network Development project at Reliance BP Mobility, Ltd. Based on exceptional performance. (Reliance Group of Companies)

• Spearheaded Sales and Marketing Operations for North Gujarat, leading a multi-layered team of 15 Sales Executives and Officers, over 60 distributors, and more than 220 field force members (salespeople, merchandisers, and promoters).
• Strategized and executed comprehensive channel sales strategies and engagement activities to drive sales, and achieve overall business goals and objectives.
• Nurtured and developed channel partnerships, consistently evaluating performance, and monitoring sales and marketing initiatives to optimize results.
• Demonstrated consistent career progression, with four promotions during tenure at Colgate-Palmolive India Ltd.
• Recognized with Colgate's highest honor, the 'MD Role of Honor,' for two consecutive years (2020 and 2021) as an Area Manager, signifying exceptional performance.
• Managed business operations at State/Zone level across diverse and challenging geographies in East, West, and North India.

• Promoted as Oral Care Consultant and managed the sales portfolio of Colgate products in the Professional Oral Care Division for Rajasthan.
• Lead the professional oral care business in Rajasthan with four sales representatives, and promoted premium brands across key cities.

• Oversaw sales and operations for the Jaipur, Sikar, and Jhunjhunu regions.
• Managed 11 distributors and ₹20 Cr in annual revenue.

• I worked as a Medical Representative with Pfizer Limited and promoted therapeutic products to doctors and pharmacies to generate sales.
• During my tenure at Pfizer, the Jaipur territory ranked No. 2 in sales performance in the West Region.
• Grew the market share of Gelusil MPS from 13% to 19% in 2007.