Kavitha J

• Migrated multiple dashboards of Datorama to Power BI. QA’ed them for accuracy and demonstrated them to clients.
• Gathered requirements from clients for new Power BI dashboards, created wireframe and built them from scratch.
• Performed Quality Assurance check for the dashboards to maintain accuracy and performed functionality checks of the dashboards.
• Worked on decreasing the loading time and thereby increasing efficiency of the Power BI dashboards.
• Led campaign measurement and reporting across dashboard build, ongoing maintenance, and performance optimization, while also handling site-served data cleaning, uploads, MMM data support, pacing analysis, and campaign reporting.

• Managed client relationships to ensure alignment with brand objectives and deliverables.
• Coordinated project timelines and resources to streamline workflow efficiency across departments.

• Created customized dashboards in Datorama according to client requirements.
• Created several data streams in Datorama to onboard data to the dashboard.
• Performed Quality Assurance check for the dashboards to maintain accuracy and performed functionality checks of the dashboards.
• Handled a small team as needed.

• Conducted deep dive analysis and reporting for two university websites, delivering actionable insights that informed client business decisions.
• Performed AB test analysis, guiding clients in data-driven decision-making.
• Analyzed trends impacting visitor behavior on websites.
• Created monthly reports using advanced Excel spreadsheet functions.
• Used Google Analytics, session cam for the above-mentioned analysis.

• Developed Datorama dashboards for XAXIS US and XAXIS CANADA clients to enhance data visibility.
• Created Tableau dashboards for internal client to improve data accessibility.
• Automated reporting using Python script to streamline data analysis.

• Completed comprehensive training sessions on Datorama, Tableau, and SQL to enhance data analysis skills.
• Conducted data analysis using Google Analytics and Adobe Analytics tools.
• Assisted in creating digital marketing reports for client presentations.
• Collaborated with team members to optimize website performance metrics.