Keshav Dev
Jaipur
Summary
A results-driven retail management professional with over 15 years of experience in sales, operations, and customer relationship management. Adept at leading teams, optimizing store performance, and driving revenue growth. Proven expertise in strategic planning, visual merchandising, and operational excellence across multiple retail formats.
Overview
16
16
years of professional experience
Work History
Area Manager (Sales & Operations)
Mr DIY Dua lima retail LTD
06.2024 - Current
- Managing a 21,000 sq. ft. retail space across multiple stores.
- Overseeing annual revenue generation of INR 18 crore.
- Ensuring SOP adherence, P&L management, and cost reduction strategies.
- Leading and mentoring store managers to enhance performance.
- Implementing merchandising, inventory control, and customer engagement strategies.
- Collaborating with suppliers to improve product range and negotiate favorable terms.
- Leading regional marketing campaigns to drive foot traffic and brand awareness.
- Conducting regular customer feedback sessions to tailor product offerings and improve service.
Store Manager (Apparel & GM)
Vishal Mega Mart
05.2023 - 06.2024
- Directed store operations with an emphasis on apparel merchandising and display.
- Improved visual merchandising and product layout to boost revenue.
- Trained and supervised staff for enhanced customer service and efficiency.
- Implemented strategies that consistently met or exceeded sales targets.
- Managed stock levels and promotions for seasonal product launches.
- Conducted regular team meetings to foster morale and align on sales goals.
- Developed initiatives that enhanced the shopping experience, resulting in higher footfall and repeat business.
Store Manager (SMART BAZAAR)
Reliance Retail Ltd
Jaipur
11.2015 - 05.2023
- Managed a high-volume retail environment with advanced sales strategies.
- Implemented controls to minimize shrinkage and losses.
- Oversaw daily reconciliation, payroll approvals, and expense tracking.
- Recruited, trained, and promoted team members, cultivating future leaders.
- Enhanced customer experience through service excellence and problem resolution.
- Analyzed historical sales data to predict trends and adjust inventory accordingly.
- Ensured store operations complied with all local regulations, health, and safety standards.
- Led initiatives that consistently exceeded profit targets by optimizing labor costs and sales mix.
- Established customer service standards and monitored staff compliance.
- Developed strategies to maximize sales and profitability.
Team Leader - Easy Day
Walmart
11.2009 - 11.2015
- Led a team of associates for smooth daily operations.
- Assisted in inventory control, scheduling, and loss prevention.
- Implemented tracking systems to boost productivity and reduce inefficiencies.
- Provided coaching and training for improved service quality.
- Conducted regular performance evaluations and feedback sessions to improve team output.
- Acted as a mediator to resolve customer and team member conflicts, ensuring smooth operations.
- Successfully introduced internal promotion programs to increase team motivation and reduce turnover.
Education
MBA - Marketing
Jaipur National University
Jaipur05.2025
BBA - Retail Management
Indira Gandhi National Open University
Jaipur01.2017
Senior Secondary - Arts
Shriram Public SR Secondary School
Jaipur01.2012
Secondary - 10Th -
Anar Devi Senior Secondary
Nagar Bharatpur01.2004
Skills
- Sales & Operations Management
- Strategic Planning & Execution
- Team Leadership & Coaching
- Customer Relationship Management
- Visual Merchandising & Store Optimization
- P&L, Budgeting & Financial Management
- Inventory Control & Loss Prevention
- Process Optimization and SOP Adherence
- Sales forecasting
Activities
- Best Shrinkage Control Award – Reliance Retail (2021)
- Visual Merchandising Certification – Reliance Retail (2022)
- Successfully increased sales by 11% through improved execution and customer service strategies.
- Managed and optimized retail operations, leading to consistent revenue growth and cost reduction.
- Best Stock Take Results in the entire RAJ. state (North) region, winning an incentive from ML with minimum losses and 90% PI accuracy.
- Continuous LFL (SSSG) growth at YTD level across all stores.
Languages
Hindi
First Language
Timeline
Area Manager (Sales & Operations)
Mr DIY Dua lima retail LTD
06.2024 - Current
Store Manager (Apparel & GM)
Vishal Mega Mart
05.2023 - 06.2024
Store Manager (SMART BAZAAR)
Reliance Retail Ltd
11.2015 - 05.2023
Team Leader - Easy Day
Walmart
11.2009 - 11.2015
MBA - Marketing
Jaipur National University
BBA - Retail Management
Indira Gandhi National Open University
Senior Secondary - Arts
Shriram Public SR Secondary School
Secondary - 10Th -
Anar Devi Senior Secondary
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