Keshav Madaan
Kurukshetra
Summary
Dedicated and results-driven professional with over 11 years of experience in the paint industry, specializing in sales, business development, and technical services. Proven track record in increasing sales volumes, optimizing inventory management, and providing high-quality technical support. Currently associated with Musashi Paint India Pvt Ltd (MPI) as a Deputy Manager – Sales & Marketing.
Overview
16
16
years of professional experience
Work History
Deputy Manager- Sales & Marketing
Musashi Paint India Pvt. Ltd.
05.2023 - Current
- Spearheading sales and business development of Paints across North India for various plastic substrates such as PC, ABS, PC+ABS, TPO, PP, and Nylon, with a focused approach on the automotive (Especially: 4-wheeler) sector.
- Promoting a diverse portfolio of specialty coatings including Laser Etching Paints, Soft-feel/Silky finishes, Mirror-like coatings, UV paints, and plating-like finishes, tailored to meet high-performance and aesthetic requirements of automotive OEMs and Tier-1 suppliers (Especially Interior-coatings).
- Taken approvals for soft-feel paint from MSIL (1st time in India), offering enhanced tactile experience and aesthetic appeal for premium car interior.
- Collaborated closely with R&D and production teams to tailor formulations based on evolving market demands and client feedback, driving continuous product innovation.
- Played an integral role in the Business Development team, shaping both market expansion and technical direction.
- Conducted comprehensive business reviews and performance analyses for senior leadership, enabling strategic, data-driven decision-making and continuous improvement.
Assistant Manager – Sales
Berger Nippon Paint Automotive Coatings Pvt. Ltd.
Delhi/NCR
05.2015 - 05.2023
- Manage key customer relationships including MSIL Manesar & Gurgaon.
- Control inventory levels and minimize slow-moving/non-moving stock and rejections.
- Coordinate with technical teams for timely execution of new product development trials and documentation.
- Identify and pursue new business opportunities; monitor competitor activity and market trends.
- Conduct new model/color kick-off meetings with MSIL R&D teams.
- Resolve technical and commercial issues for tier-1 suppliers including Sun Vacuum, TRW, MindaRika, Alpha Maier, and others.
- Delivered technical services to bumper lines at Honda Cars and Maruti Suzuki (Manesar).
- Contributed to SMG Gujarat body & bumper A-line setup during plant establishment.
Technical Service Engineer
BNB Coatings
09.2013 - 06.2014
- Supported bumper line establishment at Honda Cars India Ltd., Tapukara.
- Managed new shade and batch trials; provided technical assistance during production processes.
Technical Support
PPG Asian Paints
03.2013 - 09.2013
- Delivered technical troubleshooting and support in paint application and process optimization at HCIL(GNU).
- Conducted trials for new batches/shades; contributed to rejection control and inventory oversight.
Trainee Engineer
Steel Strips Wheels Ltd.
02.2009 - 08.2009
- Supervised production processes in the paint shop.
- Monitored daily quality parameters and maintained inventory logs.
Education
Bachelor of Technology - Biotechnology
JMIT College
Radaur, Yamunanagar01-2012
Diploma - Chemical Engineering
Govt. Polytechnic
Sonepat01-2008
Skills
- Business Development
- Strategic planning
- Sales forecasting
- Market research
- Inventory management
- Supply Chain Management
- Customer Relationship Management
- New Product Development
- Cross-functional team collaboration
- Strong communication
- Multitasking
- MS Word
- Excel
- PowerPoint
Personal Information
- Father's Name: Sh. Laxman Dass
- Date of Birth: 04/10/87
- Marital Status: Married
Languages
Hindi: Speak, Write, Understand
English: Speak, Write, Understand
Punjabi: Speak, Understand
Hobbies and Interests
- Movies
- Music Listening
- Cricket
- Traveling
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief.
Timeline
Deputy Manager- Sales & Marketing
Musashi Paint India Pvt. Ltd.
05.2023 - Current
Assistant Manager – Sales
Berger Nippon Paint Automotive Coatings Pvt. Ltd.
05.2015 - 05.2023
Technical Service Engineer
BNB Coatings
09.2013 - 06.2014
Technical Support
PPG Asian Paints
03.2013 - 09.2013
Trainee Engineer
Steel Strips Wheels Ltd.
02.2009 - 08.2009
Bachelor of Technology - Biotechnology
JMIT College
Diploma - Chemical Engineering
Govt. Polytechnic
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