KEYUR PASTAGIA
Mumbai
Summary
Senior UI/UX Designer with over 10 years of experience specialising in user-centered design for financial products at Research & Ranking. Expertise in adaptive design, UX research, and prototyping drives increased user engagement and satisfaction. Proven track record of aligning user needs with business objectives through effective cross-functional collaboration, enhancing project outcomes. Proficient in developing design systems and employing visual storytelling to create compelling user experiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
SR. UI/UX DESIGNER
Research and Ranking Wealth Advisory Ltd.
03.2023 - Current
- Led product design modules with a focus on UI/UX research and visual aesthetics.
- Partnered with engineering to ensure precise design execution.
- Crafted user stories and personas to enhance interaction effectiveness.
- Designed innovative solutions to overcome technical challenges.
SR. UI/UX DESIGNER
TIFIN Fintech India
01.2022 - 10.2022
- Partnered with Design, Dev, and Research teams to build user-centric features.
- Enhanced UI designs for better usability and visual appeal.
- Created mockups & prototypes to showcase functionality.
- Analyzed user needs with Product & Engineering teams.
- Visualized concepts via storyboards, flows, and sitemaps.
- Introduced new design patterns to elevate quality.
- Designed detailed web/app interfaces for seamless UX.
- Collaborated cross-functionally to align designs with user goals.
UNIT MANAGER-PL-COE-UI/UX DESIGNER
Bajaj Finserv Ltd.
04.2021 - 01.2022
- Personal Loan Department: Upgraded design patterns & implemented new designs for improved user experience.
- 3-in-1 App Design: Created seamless loan journeys & supported marketing initiatives.
- UI/UX Design: Developed consistent, user-friendly web & app interfaces.
- Cross-functional Collaboration: Aligned design strategies with user needs & business goals.
UI/UX DESIGNER
Pepfooja (Prayosha Foods Services Pvt Ltd)
10.2020 - 03.2021
- Spearheaded new design planning & implementation while enhancing existing UI/UX patterns.
- Optimised user interfaces for improved performance and usability.
- Detail-oriented team player focused on user-centric design solutions.
UI/UX DESIGNER
Clientjoy.io (Pivoting Software's Pvt Ltd)
05.2018 - 09.2020
- Led design conceptualization & execution, ensuring alignment with client vision.
- Collaborated with Project Managers & clients to deliver tailored UI/UX solutions.
- Oversaw end-to-end design operations, driving creativity and efficiency.
UI/UX, WEB DESIGNER
MCare Health & Wellness Pvt Ltd
10.2017 - 04.2018
- AyurConnect by Mcare Health & Wellness Pvt. Ltd. is the premier global professional network for Ayurveda Vaidyas.
- Access top-tier Ayurveda content.
- Discuss medical cases.
- Connect with Vaidyas worldwide.
- Led mobile app & web design—from concept to execution.
UI/UX, WEB & DESIGNER
Parity Cube Pvt. Ltd.
09.2015 - 10.2017
- Redesign Web & App-Based Platforms (Desidime, Zingoy, Cuelinks)
- User Research: Understand stakeholder & user needs through surveys, interviews, and analytics.
- Stakeholder Collaboration: Work closely with product managers & teams to align vision and enhance features.
- Streamlined Redesign: Improve UX/UI for seamless navigation, deals aggregation, and affiliate linking.
- Cross-Platform Consistency: Ensure cohesive design & functionality across web and mobile apps.
UI/UX DESIGNER
Viprak Web Solutions
09.2014 - 09.2015
- Tailored creative designs for Fintech, E-commerce & Gaming apps on iOS & Android.
Education
B.Sc in Animation - Design & Animation
Mahatma Gandhi University
01.2014
Bachelor of Computer Application - B.C.A.
Veer Narmad South Gujarat University
01.2011
High School/Secondary Certificate - S.S.C. & H.S.C.
L.H.BOGHRA(SHISHUVIHAR) SCHOOL
Surat, Gujarat01.2008
Skills
- UI/UX and Visual Design, Design Systems
- Design thinking, Storyboarding, User Research, and Analysis
- User-Centered Design, User Personas
- Prototyping, Wireframing, and Interaction Design
- Design Principles, Usability Testing, and Information Architecture
- Responsive Design and Architecture
- Stakeholder and Project Management
- Tools: Figma, Sketch, Adobe XD, Photoshop, Illustrator, Framer, Protoio, Zeplin, Balsamiq
Certification
- Adobe Certified Associate – Visual Communication (Photoshop CS6) | Aug 2014
- Adobe Certified Associate – Video Communication (Premiere Pro CS6) | Aug 2014
- UX Design Kickstarter Workshop – Led by Amazon UX Designer Anudeep Ayyagari & GrowthSchool.io Founder Vaibhav Sisinty
LANGUAGES
English
Hindi
Gujarati
Timeline
SR. UI/UX DESIGNER
Research and Ranking Wealth Advisory Ltd.
03.2023 - Current
SR. UI/UX DESIGNER
TIFIN Fintech India
01.2022 - 10.2022
UNIT MANAGER-PL-COE-UI/UX DESIGNER
Bajaj Finserv Ltd.
04.2021 - 01.2022
UI/UX DESIGNER
Pepfooja (Prayosha Foods Services Pvt Ltd)
10.2020 - 03.2021
UI/UX DESIGNER
Clientjoy.io (Pivoting Software's Pvt Ltd)
05.2018 - 09.2020
UI/UX, WEB DESIGNER
MCare Health & Wellness Pvt Ltd
10.2017 - 04.2018
UI/UX, WEB & DESIGNER
Parity Cube Pvt. Ltd.
09.2015 - 10.2017
UI/UX DESIGNER
Viprak Web Solutions
09.2014 - 09.2015
Bachelor of Computer Application - B.C.A.
Veer Narmad South Gujarat University
High School/Secondary Certificate - S.S.C. & H.S.C.
L.H.BOGHRA(SHISHUVIHAR) SCHOOL
B.Sc in Animation - Design & Animation
Mahatma Gandhi University
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