Khushboo Gupta

Specialized in CPS (E-commerce) Advertiser Growth Account Management, delivering effective campaign optimization strategies for improved ROI.

• Handled e-commerce brands and airline brands directly: Myntra, Flipkart, shopsy, Mamaearth, BoAt, Boult, Indigo, Wego, Airindia, Airindiaexpress, and many more.
• Experience in handling tracking platforms like Trackier, HasOffers, Impact, Partnerize, Affise, and more.
• Demonstrated expertise in utilizing conversion tracking protocols like Pixel and Postback
• Skilled in utilizing GA4 to gather data and insights.
• Tracked performance metrics associated with each marketing campaign, such as website traffic or conversion rates.
• Collaborated with other departments such as marketing, operations, and finance in order to optimize the company's overall performance.
• Prepared reports on marketing performance metrics such as reach, engagement rate, conversion rate.
• Set up tracking systems to monitor performance of online marketing initiatives.

• Testing of the app and the website, identifying the errors and coordinating with the develop team to resolve the same.
• Share the technical issues with development team and worked towards resolutions
• Handled business development with the team to enhance the engagement on the app from 1lakh users to 3.5 lakh
• Managed PAN India level event AIEL (ALL INDIA ESPORTS LEAGUE), Making sponsor and player acquisition strategies
• Managed various BATTLE GROUNDs MOBILE INDIA tournaments and all relevant operations single-handedly
• Responsible for periodic technical reports marking app errors and reporting and identifying the exact issues
• Requirement analysis according to the requirements of the players on the website & app eventually leading to optimized strategies, increased prize pools and engagement
• Finding the Errors in the app and the website as per the update of the same and identifying the issues in the website and app as per a players perspective.