Summary
Overview
Work History
Education
Skills
Certification
PROJECTS
POSITIONS OF RESPONSIBILITY
Timeline
Generic
KHUSHI DHANANI

KHUSHI DHANANI

Bangalore

Summary

Expert in CRM management with proven success in developing customer loyalty programs. Implemented effective CRM strategies that significantly improved user adoption and customer satisfaction. Strong analytical skills utilized to enhance business operations and drive profitability. Achievements include streamlining communication processes to strengthen client relationships.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Associate CRM

GrowthSchool
Bangalore
05.2024 - Current
  • Led retention marketing via email and WhatsApp to enhance user engagement and lifecycle metrics.
  • Managed full-cycle campaigns on WebEngage and Mailmodo, focused on conversions and reactivation.
  • Executed audience segmentation using behavioral and lifecycle data for targeted communication.
  • Created and optimized 100+ campaign templates (email and WhatsApp) using a custom GPT bot, mapped to user journeys.
  • Utilized platforms like Brevo, WATI, AiSensy, and ACL Sinch for multi-channel communication at scale.
  • Worked cross-functionally to align CRM strategies with product and growth objectives.
  • Achieved strong open and click-through rates, positively impacting revenue.
  • Ran A/B tests on campaigns to improve engagement and response rates.
  • Tracked key performance metrics (open, click-through, and conversion rates) to measure campaign success.
  • Supported multi-channel campaign execution across email and SMS.
  • Trained team members on effective and efficient CRM platform usage.

Campaign Consultant

Yellow.ai
Bangalore
05.2023 - 07.2023
  • Designed decks for various brands and developed chatbots to enhance campaign engagement and user experience.
  • Implemented conversational AI technologies and best practices to create effective voice and chat interfaces.
  • Integrated chatbots into campaign platforms and channels.
  • Learned about outbound campaigns through the yellow.ai generative AI platform.
  • Worked on creating chatbots for various platforms, like WhatsApp and Instagram.

Education

Bachelor of Business Administration -

CHRIST (DEEMED TO BE UNIVERSITY)
Bangalore, Karnataka
01.2024

CBSE Board (Class XII) -

KAIRALI SCHOOL
Ranchi, Jharkhand
01.2021

ICSE Board (Class X) -

ST. THOMAS SCHOOL
Ranchi, Jharkhand
01.2019

Skills

  • Email marketing
  • Campaign management
  • Audience segmentation
  • Multi-channel communication
  • Performance tracking
  • Data analysis
  • A/B testing
  • Proficient in WebEngage
  • Teamwork and collaboration
  • Figma design tool
  • Conversational AI
  • User engagement strategies

Certification

  • The Complete Financial Analyst Course 2022 – Udemy (on Going)
  • Fundamentals of Digital Marketing
  • Soft skills for Business Negotiations and Marketing Strategies -Swayam Course (IIT Kharagpur)

PROJECTS

Social Responsibility Project -Spent 30 hours in NGO to help poor and needy children Dec'21 - Mar'22, 

Industry Review Project - Detailed analysis of textile industry using 3 textile companies Oct'22 - Nov'22, Entrepreneurship Development Project – Developed a new business idea Feb'23 - Apr'23

POSITIONS OF RESPONSIBILITY

Event Head – Wealth Management – Christ University | Apr 2023 - Apr 2024

Led the university-level wealth management event.
Collaborated with the School of Business & Management core committee.
Developed finance tasks, presentations, and rebuttals.

Skill Enhancement Course (SEC) Trainer – Christ University | Jul 2022 - Dec 2023
Delivered Reading & Comprehension and Project Management training to 70+ students across 8 groups.
Assessed and reviewed student assignments.

Student Head – SDG Cell (University Level) | Mar 2023 - 2024
Managed SDG events and led a 50+ member team.

Committee Memberships:
Working Committee Member (Hospitality) | Feb 2023
Discipline Committee Member | Nov 2021 - May 2022

Timeline

Associate CRM

GrowthSchool
05.2024 - Current

Campaign Consultant

Yellow.ai
05.2023 - 07.2023

Bachelor of Business Administration -

CHRIST (DEEMED TO BE UNIVERSITY)

CBSE Board (Class XII) -

KAIRALI SCHOOL

ICSE Board (Class X) -

ST. THOMAS SCHOOL

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KHUSHI DHANANI