KIRAN ARYA
Sales & Marketing Leader
Gurugram
Summary
Results-driven Sales & Marketing Manager with over 12 years of experience in developing and executing strategic marketing initiatives that enhance consumer engagement and drive revenue growth. Proven expertise in managing high-impact campaigns across diverse sectors, including Retail, e-commerce, FMCG and consumer durables. Known for building strong partnerships with leading brands, optimizing marketing strategies, and fostering team collaboration to achieve business objectives.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Enterprise Sales & Partnerships
Times Internet - Times Prime
09.2022 - Current
- Drive revenue growth and expand market share by leading a high-performing team in strategic initiatives and partnerships with top brands like Shoppers Stop, Croma, and Lenovo.
- Build and maintain strong relationships with key brand partners to align marketing goals and enhance collaborative promotions.
- Manage integrated marketing campaigns that increase brand visibility and consumer engagement across various channels.
- Assess the effectiveness of promotional strategies and provide insights for optimization to achieve exceptional results.
- Conduct market research to identify customer needs and adapt product offerings to improve customer satisfaction.
Group Manager - Business Development
BigCity Promotions
03.2016 - 09.2022
- Directed high-growth marketing campaigns that boosted brand awareness and consumer engagement.
- Built and led a high-performing team to deliver innovative marketing solutions, including CRM activation and loyalty programs, enhancing customer retention.
- Conducted in-depth market analysis to identify opportunities for effective brand positioning and competitive differentiation.
Sr. Manager - Brand Activations
BigCity Promotions
- Oversaw end-to-end planning and execution of marketing campaigns for various brands, ensuring quality and consistency across all touchpoints
- Developed creative concepts and executed 50+ integrated marketing campaigns that enhanced brand engagement and consumer loyalty.
Business Development Manager
BigCity Promotions
- Drove business development initiatives by identifying emerging market trends and implementing targeted sales strategies
- Successfully increased brand visibility and market share through effective promotional campaigns and strategic partnerships.
Sr. Executive - Business Analyst
Barclays Shared Services
12.2012 - 02.2016
- Conducted thorough analysis of consumer behavior to support strategic decision-making and operational improvements
- Collaborated with cross-functional teams to enhance service delivery and customer experience.
Education
Certification in Digital Marketing & Communication -
MICA – The School of Ideas
07.2019 - 12.2020
MBA - Specialization in Marketing Management
Institute of Management Technology - (CDL)
Ghaziabad 04.2001 -
Bachelor of Commerce - Honors -
Kirori Mal College, University of Delhi
Delhi 05.2008 - 05.2011
Skills
Strategic Marketing & Campaign Development
undefinedAccomplishments
- Received the Super Star Award at Times Prime for securing ₹6 Crores Revenue growth in Q1 (2024). Highlights include acquiring new accounts in new industries, closing highly profitable deals, and independently driving these initiatives to success.
- Consistently recognized as Best Performer of the Year (2017/18/19/21) at BigCity Promotions for outstanding marketing and sales performance.
- Magic Moment SPOC Winner for Customer Experience Enhancement at Barclays.
- Awarded in Western Dance Competitions at Delhi University.
Languages
English
Hindi
Timeline
Enterprise Sales & Partnerships
Times Internet - Times Prime
09.2022 - Current
Certification in Digital Marketing & Communication -
MICA – The School of Ideas
07.2019 - 12.2020
Group Manager - Business Development
BigCity Promotions
03.2016 - 09.2022
Sr. Executive - Business Analyst
Barclays Shared Services
12.2012 - 02.2016
Bachelor of Commerce - Honors -
Kirori Mal College, University of Delhi
05.2008 - 05.2011
MBA - Specialization in Marketing Management
Institute of Management Technology - (CDL)
04.2001 -
Sr. Manager - Brand Activations
BigCity Promotions
Business Development Manager
BigCity Promotions
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