- I am an Adobe Analytics Certified Expert Developer with approximately 8 years of hands-on expertise in Adobe Analytics, DTM tools, and Android application development.
- I am currently serving as a senior lead analytics engineer, entrusted with the responsibility of translating data into actionable insights for the entire organization (marketing, product, and sales/partner success). Leading a team of expert data specialists to achieve this objective.
- Proactively forecast traffic from channels based on expected campaigns and marketing efforts, and conduct comparisons between actual and projected traffic.
- Orchestrated marketing reporting, data modeling, and analysis using Omniture tools to generate consolidated reports.
- Directly involved in analyzing site performance, encompassing traffic patterns, navigation and conversion paths, marketing campaigns, and site enhancements. Actively seek and define opportunities to enhance conversion rates, revenues, and the overall user experience.
- Possess a keen aptitude for qualitative data analysis and interpretation. Proficient in processing data to extract insights and answer crucial "so what" questions about the data.
- Successfully implemented Omniture Site Catalyst on various sites, overseeing website tagging, data validation, and testing processes.
Hi, I’m
Kishan Sahu
Senior Lead Analytics Engineer
Summary
Overview
8
years of professional experience
6
years of post-secondary education
Work History
BrillioBangalore
Senior Lead Analytics Engineer
10.2022 - Current
Job overview
- Create an inspiring team environment with an open communication culture.
- Resolved staff member conflicts by actively listening to concerns and finding appropriate middle ground.
- Maintained a professional, organized, and safe environment for employees and patrons.
- Cross-train existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Optimized data sources and processing rules to enhance data quality through design and development phases.
- Oversee day-to-day operation, Monitor team performance and report on metrics.
- Encourage creativity and risk-taking.
- Recognize high performance and reward accomplishments.
- I managed a team comprising analysts, data testers, and developers, overseeing the entire end-to-end implementation of Adobe Analytics across both web and app platforms.
- Developed a Python automation tool utilizing Selenium to extract network calls for various data analytics integrations, including GA, Adobe, and AEP.
- The tool takes inputs such as URL, data layer, and implementation type, and generates an Excel report. It achieves this by performing actions like crawling pages and clicking on clickable links to extract page view calls and click information.
- Create SDR, report suits, and properties based on different countries.
- Developed complex dashboards and reporting tools to track business performance metrics.
- Generated ad-hoc reports to evaluate specific business requirements.
- Provided technical support for troubleshooting analytics and reporting issues.
AdobeBangalore
Technical Consultant
07.2021 - 10.2022
Job overview
- Implemented Adobe analytics by using Adobe Launch management tool
- Collaborated with stakeholders to transform client requirements into turnkey solutions.
- I extracted and interpreted data patterns to translate findings into actionable outcomes.
- Prepare TSD by considering Business requirement
- I worked on Implementation of third-party pixels and video tracking in iFrame
- I worked on classification rule builder for better data reporting
- I worked on Adobe Marketing channels to generate all Marketing data
- Creation of user-stories, technical specifications and giving requirements to IT team
- I worked on omniture to create dashboard, reports, monitor live data, etc.
Synchrony Finance
Senior Analyst
03.2020 - 07.2021
Job overview
- Implemented Adobe analytics by using Ensighten tag management tool
- Prepared TSD by considering Business requirement
- Worked on Implementation of third-party pixels, Google Analytics
- Worked on classification rule builder for better data reporting
- Worked on Adobe Marketing channels to generate all Marketing data
- Worked on Observer point for tag auditing
- Creation of user-stories, technical specifications and providing requirements to dev team for the further implementation
- Worked on omniture to create dashboard, reports, monitoring live data etc
- Perform complete testing on the sites to validate implemented analytics.
Acrossian
Director Technical
06.2018 - 02.2020
Job overview
- Develop automated post-launch dashboards to measure and analyze the impact of project launches
- Monitor reports
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Created Processing rules to simplify data collection and manage content as it is sent to reports
- Created classification rules to categorize key values derived from strings in tracking codes, and match them to specific defined criteria
- Evaluation of end-to-end customer experience across multiple channels and customer touch points.
Sparsh
Android Developer
04.2017 - 03.2018
Job overview
- Designed and developed a chat application called 'VIOLET' using firebase technology which includes feature like Facebook and WhatsApp except audio call and video call
- Handled various technical aspects like coding of modules using the given design specifications, debugging
- Ensuring that business requirements and functional specifications for the module coded by me are tested and fulfilled before the code is delivered to integration
- Coordinating with team members for system design, integration, application maintenance, etc
- Used JIRA for defect tracking as well as activity tracking.
India Apps
Android Developer
11.2015 - 04.2017
Job overview
- Designed and developed an application which includes feature like Data Tracker, Set custom alert for data usage and lot more
- Handled various technical aspects like coding of modules using the given design specifications, debugging
- Ensuring that business requirements and functional specifications for the module coded by me are tested and fulfilled before the code is delivered to integration
- Coordinating with team members for system design, integration, application maintenance, etc
- Used JIRA for defect tracking as well as activity tracking.
Education
Vignan Institute of Technology And ManagementOdisha
Bachelor of Technology from Electrical And Electronics Engineering
04.2012 - 04.2015
University Overview
Kalam Institute of Technology And ManagementOdisha
Diploma from Electrical Engineering
04.2008 - 04.2011
University Overview
Skills
Adobe Analytics
Timeline
Senior Lead Analytics Engineer
Brillio
10.2022 - Current
Technical Consultant
Adobe
07.2021 - 10.2022
Senior Analyst
Synchrony Finance
03.2020 - 07.2021
Director Technical
Acrossian
06.2018 - 02.2020
Android Developer
Sparsh
04.2017 - 03.2018
Android Developer
India Apps
11.2015 - 04.2017
Vignan Institute of Technology And Management
Bachelor of Technology from Electrical And Electronics Engineering
04.2012 - 04.2015
Kalam Institute of Technology And Management
Diploma from Electrical Engineering
04.2008 - 04.2011
Similar Profiles
Rashmi BhartiRashmi Bharti
Senior SDET at BrillioSenior SDET at Brillio
Thulasi Ram Prasad MeshanaThulasi Ram Prasad Meshana
Senior Manager FP&A (Pricing) at BrillioSenior Manager FP&A (Pricing) at Brillio
Justin GoldbergJustin Goldberg
Software Development Lead at BrillioSoftware Development Lead at Brillio
Kyle ShannonKyle Shannon
Senior/Lead Analytics Engineer at SeatGeekSenior/Lead Analytics Engineer at SeatGeek
Santosh DasSantosh Das
Process lead & Senior Data Analytics Engineer at Cargill India Pvt LtdProcess lead & Senior Data Analytics Engineer at Cargill India Pvt Ltd