Professional Experience 19 Years vast experience in direction service, channel sales, service & marketing in construction mining machinery& agriculture equipment’s sectors
Driven Area Sales Manager with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
20
20
years of professional experience
Work History
Area Sales Manager-North East region
Mahindra & Mahindra Ltd. (Farm Equipment Sector)
North East ,India
12.2022 - Current
Responsible for sales, service & FM business for NE region
Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Ensure state budgeted market share & volume.
Optimum utilization of budget to drive business.
Dealer & state team capacity development
Improve coverage & customer reach by introducing new capable channel partners.
Introduced new model to cater market requirement as well to create industry.
Introduced new retails financier for smooth fund rotation.
Stockyard inventory management, model forecasting
Marketing operation to develop future business opportunity.
Government licensing to develop IS business in Assam & others state of NE region
Enquiry Management- Generation, Tracking, Categorization & Recording of Enquiries
Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Developed sales strategy based on research of consumer buying trends and market conditions.
People Management- Recruiting, Capability Building, Motivating & Training of Sales Team
Retail Management- Tracking of Open Advances and O/S of customers.
Ensuring Organizational Market share growth in the Area.
Dealer Working Capital Management
Channel mapping to find out strategic locations for appointment of new dealers to ensure delta volume.
Conducting BTL activities in the area to generate Leads/Demands like- Customer meet, Broker & Driver meet, Road shows, Competition Demonstrations, Van Campaign and Test Drive Trials.
Implementing the consumer schemes announced by the Organization.
Responsible for product support of agriculture & commercial application product like Tractors.
Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Trouble -shooting and diagnosis of problems in agricultural product.
Responsible for the development of dealers.
Responsible for marketing activity like customers meet, service camp, tractors demonstrations program etc.
Training giving to dealer employee to improve quality of dealer.
Responsible for parts planning of dealers.
Generating revenue through service & spare parts business by dealers.
Responsible for warranty management.
Improve SAR
Territory Manager Service
John Deere India Pvt Ltd.
Rajkot, Gujarat
05.2011 - 04.2012
Responsible for product support of agriculture & commercial application product like Tractors.
Trouble -shooting and diagnosis of problems in agricultural product.
Responsible for the development of dealers.
Responsible for marketing activity like customers meet, service camp, tractors demonstrations program etc.
Training dealership team to improve skill & attitude for service excellence.
Responsible for parts planning of dealers.
Generating revenue through service & spare parts business by dealers.
Responsible for warranty management
Senior Engineer
Larsen & Toubro Ltd
Noamundi & Lalmatia
03.2007 - 05.2011
Worked in workshop and repaired all kind of hydraulic component like all kind of pump, motor, valve bank and cylinders.
Having experience of irruption, commissioning & maintaining of komatsu dumpers, dozer, loaders and motor grader.
Deputed in ECL Raj Mohol as a project in charge & maintaining WA800E-2 Komatsu wheel loader. Here I was responsible for achieving availability of WA800 wheel loader at the same time responsible for collect service revenue from repair component of HD785-2 BEML supplied dumpers.
Managing Full Maintenance Contract of Komatsu equipment like HD785-7 Dumper, WA900-3EO large size Wheel Loader, D275A-5 Bull Dozer and GD825A-2 Motor grader imported from japan at TataSteel Noamundi
Generating revenue through service & spare parts business.
Planning & scheduling the field activities.
Responsible for conducting and preparing equipment failure analysis reports, MTTR, MTBF and evaluation of warranty claims for customers; preparation of warranty claims for Komatsu.
Responsible for man power management at site.
Trouble -shooting and diagnosis of problems on the Komatsu equipment.
Implementation of formal programs of maintenance planning and preventive maintenance. Objective: minimize unscheduled breakdowns and equipment downtime.
Responsible for on-site spare parts inventory. Objective: ensure 100% availability of spare parts and consumable items.
Training to FMC team
Customer Support Engineer
Tractors India Ltd (Caterpiller Earth Moving Machinery, Jharsuguda)
Orissa
12.2004 - 02.2007
Providing service support to warranty machines & settlement of warranty claim with coordinating with Caterpillar.
Maintaining the rental machines and control rental operation as well as responsible for maintaining spare parts management to reduce down time.
Providing service support to the out of warranty machine to collect service revenue.
Responsible for sales machines & spare parts
Education
MBA - Senior Management Program
IIM Nagpur
Nagpur
03.2025
Diploma in Mechanical Engineering - Mechanical Engineering
West Bengal State Council of Technical Education
01.2004
HSCE -
West Bengal Council of Higher Secondary Education
West Bengal
01.1999
Matriculation -
West Bengal Board of Secondary Education
Skills
Well Versed with MS Office
Team Management
Negotiation skill
Motivating skill
Driving Skill
Communication skill
Sales team supervision
Sales Presentations
Relationship Building
Closing strategies
Competitor Analysis
Business development and planning
Brand Development
Goal Setting and Achievement
Accomplishments
Delivered 2 Nos backhoe loader to JCB fleet owner & recommendation from RM transferred in Sales
Commissioning, erection & handle full maintenance of Asia first time biggest loader, 100 tons dumper, etc fleet with most prestigious projection of Tata Steel
Best performance award received from Vice President Customer care
Spot Excellence Award from immediate superior as well as Vice President Customer care received from extra ordinary performance for customer satisfaction & business development
Selected as best TM from state with a reward of Tanish voucher
President excellence award for 4-wheel model MS growth in WB market
Awarded for significant growth in mini tractors volume in WB Market
Last 7 yrs ever highest MS growth in North Bengal AO
Awarded for extensive channel expansion in WB & NE
Excellence award for ever highest FM business growth in retails business
Professionalexperience
19 Years vast experience in direction service, channel sales, service & marketing in construction mining machinery & agriculture equipment’s sectors
Personal Information
Date of Birth: 01/01/81
Gender: Male
Marital Status: Married
Extracurricular Activities
Member of Dramatic Society at College Posh council member for NE region Book reading