Summary

Overview

Work History

Education

Skills

Content & SEO Expertise

Languages

Timeline

KRANTHI SHAIK

Summary

Digital Marketing Professional with 15+ years of industry experience in SEO, performance marketing, B2B SaaS growth, and analytics. Alongside corporate leadership roles, served as a Part-Time Digital Marketing Trainer (2021–2024), delivering practical, hands-on training in SEO, Google Ads, Meta Ads, and marketing analytics. Experienced in curriculum development, live project mentoring, and preparing students and professionals for real-world marketing roles. Combines deep industry expertise with strong mentoring and communication skills to deliver job-oriented, application-focused training.

Overview

years of professional experience

Work History

Marketing Manager – Growth & Analytics

MSR Cosmos LLC

11.2023 - Current

Owned content strategy and SEO roadmap across B2B SaaS, IT services, and real estate platforms targeting US markets.
Created and optimized long-form SEO content, solution pages, and use-case narratives to improve lead quality and inbound conversions.
Partnered with Product, Sales, and Growth teams to align content with adoption, pipeline, and revenue goals.
Led content refresh and consolidation efforts to improve topical authority and organic visibility.
Used analytics and CRM insights to measure content impact on signups, MQLs, and pipeline, not just traffic.
Supported product messaging for AI-enabled platforms, translating capabilities into clear, credible value propositions.

AVP – Digital Marketing & Analytics

EZJobs

05.2022 - 08.2023

Spearheaded B2B and B2C e-commerce digital strategy for partshnc.com, hnkparts.com, and partsfe.com, focusing on optimizing conversion funnels for a diverse customer base.
Directed a multi-disciplinary team (Content, Design, Data) to achieve strategic objectives and align digital strategies with marketing and sales targets.
Drove B2B customer retention and increased SaaS product usage through tailored marketing strategies.
Developed comprehensive marketing plans and directed ad creation across LinkedIn, Facebook, Twitter, Instagram, and Quora.
Analyzed campaign effectiveness, leveraged data insights for iteration, and generated comprehensive performance reports.
Led and contributed to analytics-driven digital transformation initiatives across SaaS, AI-enabled platforms, healthcare, and IT services, focusing on customer analytics, automation, and business performance improvement.

AVP Digital Marketing

Weeclu Solutions Pvt. Ltd.

12.2019 - 05.2022

Successfully implemented Shopify for sales automation, significantly enhancing marketing, and augmenting sales practices.
Demonstrated B2B SaaS marketing expertise by managing and automating workflows for pharmacy software, resulting in revenue growth.
Executed highly effective omnichannel marketing campaigns across Facebook, Instagram, and YouTube, driving successful organic traffic for pluspin.com.
Developed and managed an influencer network to optimise e-commerce sales.

Marketing manager

Labelle

Hyderabad

05.2019 - 12.2019

Created sales strategies to promote advertising offerings and motivate larger deals.
Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
Built new business partnerships to drive customer acquisition and generate revenue.

Digital Marketing Manager

Apollo Sugar Clinics Ltd.

01.2019 - 04.2019

Integrated AMP technology, boosting website traffic from 10,000 to 45,000 in just 3 months.
Executed digital marketing strategies and managed vendor partners like Practo and Just Dial to achieve business goals and lead generation targets.
Led data-driven performance marketing and engagement via strategic social media campaigns.

Digital Marketing Deputy Manager

Oliva Clinic - Sreyas Holistic Remedies Pvt. Ltd.

05.2014 - 08.2018

Company Overview: Oliva Clinic
Strategized and executed integrated marketing campaigns across SEO/SEM, email marketing, and social media platforms.
Pioneered the end-to-end marketing architecture, including CRM modules, to maximize ROI and established digital assets.
Orchestrated cross-functional collaboration with marketing and call center teams to achieve multiple business goals concurrently.
Oliva Clinic

Digital Marketing Analyst

IMarks Digital Solutions

12.2012 - 04.2014

Managed media budgets globally across India, the US, the UK, Australia, and the Gulf for diverse industries.
Expertise in healthcare, IT, e-commerce, wellness, and real estate sectors.

SEO Analyst

Appro Systems

10.2009 - 11.2012

Conducted keyword research, guided content teams, and executed SEO strategies.
Reviewed technical SEO, directed off-page projects, and delivered data-driven reports on traffic, rankings, and metrics.

Education

Digital Marketing and Analytics

Indian School of Business (ISB)

Hyderabad

01.2023

MBA - Marketing

Acharya Nagarjuna University

01.2020

B Tech - Mechanical Engineering

Bharath University

Chennai

01.2007

Continuous Learning