Krishnakanth B

Philips Personal & Health Care (Team Size - 6 direct and 25 dotted)

• Handling Regional Key Accounts of TN (Poorvika Mobiles Ltd, Girias Investment Pvt Ltd , Pothys ,Vasanth & Co, Viveks Pvt Ltd , Naidu Hall ,Born Babies and Toddlers)
• Performed demographic customer analysis to prepare marketing calendar, ATL BTL
• Activations, Communication strategy for Philips Personal Care Line - Men's Grooming,Women's Beauty, Mother & Child Care & Oral Health Categories
• Devised budget vs spends for branding, promotions and activations through buying trend analysis.
• Performed market research to strategize & execute brand visibility in Chain Stores
• Planned events and campaigns to enable incremental sellout using sales forecast techniques.
• Responsible for delivering a turnover of 11cr
• Trained saPromoters in top outlets to induce purchase among consumers

• Handled HORECA & Institutions across Chennai & Pondicherry
• Handled Top Regional Modern Trade outlets & Key Account Outlets (Nilgiris, Wait Rose, etc.)
• Driven new brand launch promotion activities at Market level
• Handle merchandising for the branch, successfully deployed visibility elements which results in consumer awareness on new launch products
• Consumer promotion campaigns for new launches in top outlets with exclusive visibility for the product
• Appointed Promoters in top outlets for sampling activity and induce purchase among consumers
• Performed revenue forecasting and budgeting process
• Driven Loyalty based visibility programs in top outlets
• Handled monthly turnover of around 14 crores in tobacco business and 50 lakhs of food business
• Identified Supermarket & Grocery outlets for tobacco business which helps to maintain pre Covid level sales
• Expanded foods category handlers across the territory during cigarette stint by deploying convenience delivery model (CDM).

• Handled HORECA & Institutions across Chennai, Coimbatore, salem and Pondicherry
• Handled Top Regional Modern Trade outlets & Key Account Outlets (Nilgiris, Wait Rose, Kovai Pazhamudhir, etc.)

• Handled HORECA & Institutions across Chennai, & salem
• Handled Top Regional Modern Trade outlets & Key Account Outlets (Nilgiris, Wait Rose, Kovai Pazhamudhir, etc.)