Open To Work
KRISHNENDU JHA
Guwahati, Assam
Work Preference
Summary
Territory sales manager with a strong record at Pernod Ricard India, specializing in market analysis and revenue generation. Expertise in executing trade promotions and building client relationships leads to consistent sales target exceedance. Proven ability to manage budgets and drive strategic initiatives that enhance brand visibility and market share.
Overview
1
1
Certificate
14
14
years of professional experience
Work History
Territory Sales Manager
Pernod Ricard India Pvt Ltd
Guwahati, Assam
04.2020 - Current
- Drove primary and secondary sales volume, exceeding NSV targets for headquarters.
- Oversaw strategic listing of priority products in relevant outlets, maximizing channel-specific opportunities.
- Led sales executives and permanent promoter teams for effective execution of sales and marketing strategies.
- Cultivated strong relationships with trade partners and district excise officials, facilitating seamless business operations.
- Executed BTL schemes, tracking enrollment of retailers for increased participation.
- Facilitated promotional activities in alignment with marketing guidelines to boost brand visibility.
- Designed customized trade schemes to enhance product sales and maximize allocated budgets.
- Managed wholesale warehouse operations, including permit generation, depletion collection, and settlements.
Senior Sales Executive
Diageo
Siliguri
07.2016 - 03.2020
- Location: Siliguri, Jalpaiguri, Alipurduar, Coochbehar,
- Responsible for Listing of Diageo products in relevant outlets. Driving daily market share.
- Relationship Building with the Customers (retail licensee, Off & On premise managers, Bar & Club operators)
- Designing Trade schemes effectively to entire off premise customers to sell Company products over competitors and effective utilisation of Trade Budget
- Managing SE's & Merchandiser team for effective implementation of Sales & trade Marketing agenda and promotion execution
- Successfully managed smooth transition of RTM in Bengal from Bond to Corporation.
- New brand launch and daily wise Market share planning and execution.
Sales officer
ITC Limited
Kolkata
06.2015 - 06.2016
- Responsible for ITC Food division - General trade sales through proper implementation of Sales & Distribution, Productivity Drive, Stock management, Relationship with Trade, competition activity tracking, leading Sales team, Retail & Distributor Claim management, Sell Out activities.
- Distributor & sales team handling: 5 Distributors, 35 salesmen and 5 supervisors
- Business value: Approx 2 crores per month
- Location: Kolkata & Howrah.
- Maintaining relation with stockists and wholesalers for volume sale.
- Tracking weekly target vs achievement, unique outlet billing, new product launch, product width and depth.
- Responsible for Sell out activities and loyalty programs of Retail and wholesale customers.
- Successfully identified upselling and cross-selling opportunities through market research and trade feedback.
Sales Executive
Devyani Food Industries Pvt Ltd
Kolkata
02.2014 - 05.2015
- Territory: North & central Kolkata
- Job role: Creating distribution network for new launch brand Cream bell ice cream in North Kolkata, Building sales team and maintain relation with the trade, Increasing brand reach to end customers through channel sales- General Trade Sales team handling, sales & distribution management, establish dealer network, sales promotion through BTL activities, managing Super Stockist for brand availability.
- Company asset (Deep freezer) deployment in market and regular tracking for sales maximization.
- Leading a team of 12 DSMs and 2 Horeca SEs.
Sales Executive
Adela Labs Pvt Ltd
SIliguri
04.2013 - 02.2014
- Brand- Kamal's Ice cream
- Territory: Siliguri ( HQ) and North Bengal
- Job role: FMCG channel sales, sales & distribution management, channel development through new distributor appointment, Managing Retail and Vending sale, Company asset (vending carts & DF) deployments.
- Brand availability, BTL promotion and Puja activations.
Summer Internship
EXIDE Industries Ltd
North Bengal
06.2012 - 07.2012
- Comparative Study of SF Sonic Batteries and its Future prospects in Garages of North Bengal
- Engaged in a two-month internship
- Objective and Research analysis: ‘Find out opportunities of SF Sonic batteries and its future prospects in garages of North -Bengal.' - Low market share of SF Sonic batteries but opportunity for future growth.
Education
MBA - Marketing
Regional College of Management
Bhubaneswar, Odisha01-2013
BA - English Literature
North Bengal University
Siliguri, WB01-2010
Higher secondary - Science
Fanindra Deb Institution, West Bengal council for Higher Secondary Education
Jalpaiguri, WB01-2007
10th -
Fanindra Deb Institution, (WBBSE)
Jalpaiguri01-2005
Skills
- Sales strategy and revenue generation
- Market analysis and business development
- Account management and client relations
- Sales forecasting
- Territory management
- Budget management and inventory control
- Team collaboration and leadership
- Resolution-oriented approach and problem solving
Certification
Basic course in Computer Applications. Proficient in Microsoft Office and Photoshop.
Participated in the “Training Programme for Entrepreneurship Development,” conducted by MSME in association with the Government of India.
- IDP project on "Developing Financial Acumen."
Timeline
Territory Sales Manager
Pernod Ricard India Pvt Ltd
04.2020 - Current
Senior Sales Executive
Diageo
07.2016 - 03.2020
Sales officer
ITC Limited
06.2015 - 06.2016
Sales Executive
Devyani Food Industries Pvt Ltd
02.2014 - 05.2015
Sales Executive
Adela Labs Pvt Ltd
04.2013 - 02.2014
Summer Internship
EXIDE Industries Ltd
06.2012 - 07.2012
MBA - Marketing
Regional College of Management
BA - English Literature
North Bengal University
Higher secondary - Science
Fanindra Deb Institution, West Bengal council for Higher Secondary Education
10th -
Fanindra Deb Institution, (WBBSE)
Interests
Self driving road trips, Cricket & people interaction and insights.
Languages
- Bengali
- Hindi
- English
- Assamese
Personal Info:
- Date of Birth - 16/12/1988
- Marital Status: Married
- Native Place: Jalpaiguri, West Bengal
Interests
Self driving road trips, Cricket & people interaction and insights.
Languages
- Bengali
- Hindi
- English
- Assamese