Kriti Gautam

Business Development for Consumer Electronics, Fast Fashion, German multinational Science and Technology & FMCG leaders

• Leveraged Digital Commerce Framework to conduct outside-in assessment and propose value levers through integrated commerce operations solutions
• Proposed Digital Route-To-Market Strategy by performing market and industry research and competitor benchmarking through Business Proposal Pitch Deck
• Proposed Single Enterprise CPQ Strategy by conducting business case evaluation and undertaking competitor benchmarkingBusiness Analysis for e-commerce feature enhancements for global Electronics and Information Technology world leader
• Agile implementation through undertaking AS-IS requirement gathering and creation of process flows, user stories and acceptance criteria for client's omnichannel e-commerce sites
• Facilitated interaction between client subsidiary companies, solution architects, product management (PM) and development teams

Design Formulation of Collections solution for 5+ clients across FMCG, Insurance, Apparel & Multimedia industries

• Analyzed AS-IS processes and conducted fit-gap analysis by liaising with 9+ executives and subject matter experts on client side
• Conceptualized cost reduction strategies and proposed To-be automated Collections Cloud Solution involving customer segmentation, dunning strategies, reducing DSO band increasing WACC
• Proposed customer retention strategies and reduced churn risk by 7% of top accounts by Annual Recurring Revenue (ARR)
  for CEO's Business Covid Business Continuity Track

Go-To-Market and Digital Marketing Strategies for a Canadian Health-tech company for 100k user acquisition in the US market

• Undertook primary and secondary research, industry and competitor benchmarking to build GTM strategy
• Conducted market sizing and growth analysis to identify customer segments for acquisition of users
• Formulated & proposed digital marketing strategies for total addressable market identified