Kruthika Ramesh

• Lead the communication strategy, planning, and execution for a portfolio of brands across Aviation, Tourism, Pharmaceutical and Hospitality brands
• Translated business objectives into impactful communication strategies and PR campaigns.
• Provided strategic counsel to leadership and spokespersons on positioning, messaging, and interviews.
• Managed and mentored a 6+ team of PR professionals — from interns to Senior managers.

• Managing client relationships and leading a team of young PR aspirants to ensure seamless execution of everyday tasks
• Constantly strategizing on new launches and campaigns along with end-to-end execution of the same ensuring 2x share of voice for the brand
• Contributed to the firm’s revenue by converting projects into retainers
• Pitched new businesses to maximize revenue potential for the firm as well as the Brands, Sports and Entertainment Practice
• Strong presentation skills for new business pitches, client reviews as well as presenting plans and campaign approaches
• Built and strengthened long-lasting client relationships

• Developed PR strategies to enhance brand visibility and engagement.
• Established weekly communications with media to strengthen relationships and maximize press coverage.
• Coordinated press releases and responded to inquiries to ensure effective information dissemination.
• Executed influencer marketing initiatives to expand reach and drive audience engagement.

Conducted one-on-one interactions with celebrities to curate topical story pegs.

• Drafted and edited content for media articles to enhance engagement.
• Managed marketing and social media initiatives for celebrity promotions.
• Monitored and evaluated PR results, providing regular updates to clients.

• Analyzed digital media and worked with teams to develop communication narratives
• Conceptualization of digital content to increase mass reach
• Creation of PR Plans for short films
• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Sorted and organized files, spreadsheets, and reports.

• Cultivated robust media relationships to advance public relations objectives.

Communicated weekly with media to enhance relationships and maximize press coverage.

Authored press releases for routine announcements and crisis response.

Coordinated press releases and managed media inquiries for clients.

Developed influencer marketing strategies and executed activation plans.