Kulwinder Singh
Barnāla
Summary
I have around 6+ experience in Email marketing, Marketing Automation G strategy roles. Expertise lies in Workflows, Campaigning and Marketing automation across user touchpoints, collaborating with cross-functional teams, Team building. Customer Life Cycle, retention, ABM, Having hands on experience on dozen of Platforms
Overview
6
6
years of professional experience
Work History
Email Marketing Specialist
Silvermine software india pvt ltd
Bengaluru
06.2024 - Current
- Developed and implemented an email marketing campaign that generated a 20% increase in conversionsDevelopment sms campaign campaigns and an increase in growth is almost double.Integration of tools and searching multiple options for tools and platforms as well.Campaign implementation to reporting All compliance points Following customer life cycle Keep tracking Ip, domain reputation and Deliverability of campaigns.
Email Marketing Manager
360 Degree cloud technology Pvt Ltd
Noida
01.2023 - 02.2024
- Creating Strategies of Email marketing for Salesforce apps, Staff augmentation services and Events on monthly and week wise.Created customized marketing materials to increase product awareness .Developed Flows and journeys according to customer status and used automation studio for thisIdentified appropriate target audience for communications.Segmentation SQL, Ampscript, Html, css used daily wise in operations.worked on Brevo , SFMC, Hubspot.Verification and creation of data List building salesforce CRM updation and creation activities
- Tracking of content and their analysis.Forecasting marketing trends based on pervious data to adjust campaigns and maximize sales Reports on salesforce CRM or on Excel Ip and Domain warm up and tracking of reputation UTM parameters
Email Marketing Specialist
Phablecare
05.2022 - 11.2022
- Identified appropriate target customers for campaigns with segmentation
- Collaborated with product development team to effectively modernize and update promotions Worked on Moeneage and Sfmc, zapier
- Collected data using various research methods to broaden results and optimize marketing strategies Verification of data Tracked key metrics and developed spreadsheets Forecasted marketing trends based on previous data to adjust campaigns and maximize sales Creating Daily, Weekly and monthly reports of email marketing Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion IP and Domain setup and Warmup process for 30 domains Reputation building for new IPS and Domains Carried out day-to-day duties accurately and efficiently Drove operational improvements which resulted in savings and improved profit margins Used coordination and planning skills to achieve results according to schedule Worked on UTM Parameters for tracking Creating Strategy of Email Marketing Weekly for Phable APP Creating HTML Templates and A/B testing of content, Design, Subject Line Created customized marketing materials to increase product awareness Developing Flows for Phable user's Identified appropriate target customers for campaigns with segmentation Collaborated with product development team to effectively modernize and update promotions
- Collected data using various research methods to broaden results and optimize marketing.Tracked key metrics and developed spreadsheets Forecasted marketing trends based on previous data to adjust campaigns and maximize sales Creating Daily, Weekly and monthly reports of email marketing Studied demographic data to determine optimal targets, competitor offerings and tactics for Reputation building for new IPs and Domains Carried out day-to-day duties accurately and efficiently Used coordination and planning skills to achieve results according to schedule Working on UTM Parameters for tracking Singular links SMS and PUSH Notification creation strategies and using sherpa for A/B testing as per requirement.
Email Marketing Specialist
Bridgning Healthcare technologies Pvt ltd.
05.2021 - 05.2022
- Creating Strategy of Email Marketing Weekly and Monthly for Denefits (fintech Product) Practina(SocialMedia Al) and LENDEE For B2B Creating HTML Templates A/B testing of content, Design, Subject Line, Preview Lines Created customized marketing materials to increase product awareness Developing Flows and journey's for Denefits and Practina user's Identified appropriate target customers for campaigns with segmentation Collaborated with product development team to effectively modernize and update promotions Worked on SFMC, Mailchimp And Mailerlite Verification of data Tracked key metrics and developed spreadsheets Creating Daily, Weekly and monthly reports of email marketing IP and Domain setup and Warmup process Reputation building for new IPS and Domains Carried out day-to-day duties accurately and efficiently Drove operational improvements which resulted in savings and improved profit margins Used coordination and planning skills to achieve results according to schedule Worked on UTM Parameters for tracking Data extraction tools and MS Excel Creating personalised email templates using HTML, CSS Overall Activities related Email Marketing For B2B and for B2C Have worked as QA to ensure emails are rendered as insisted across all email clients and screen resolutions
- In-depth understanding of email analytics and audience management
- Create tests that help optimize open rates, CTR, conversion, revenue and overall engagement of subscribers Test subject lines, A/B testing and creative elements to upsell items and increase revenue and push specific products Data segmentation and extraction for various vertices Hands on experience in account setup on various marketing tools final email campaign Database modeling with Data Analysis experience Hands on experience in account setup on various marketing tools Quality testing of templates on different email client domains like gmail, yahoo, aol, comcast etc Have taken many marketing initiatives to increase product visibility and market performance Creating SMS and Push notifications for flows and for campaigns Developed and deployed A/B testing strategies to roll out the control version to be used in the different Isps.
Marketing Specialist
Codesoftic Tech Pvt Ltd
01.2019 - 05.2021
- Creating Strategy of Email Marketing Weekly and Monthly for internal and clients
- Creating HTML Templates A/B testing of content, Design, Subject Line, Preview Lines Created customized marketing materials to increase product awareness Developing Flows and journey's for Different projects Identified appropriate target customers for campaigns with Segmentation
- Collaborated with product development team to effectively modernize and update promotions
- Worked on hubspot, mailchimp, netcore, ominsend etc
- Verification of data
- Tracked key metrics and developed spreadsheets
- Creating Daily, Weekly and monthly reports of email marketing IP and Domain setup and Warmup process Reputation building for new IPS and Domains Carried out day-to-day duties accurately and efficiently Drove operational improvements which resulted in savings and improved profit margins Used coordination and planning skills to achieve results according to schedule
- Worked on UTM Parameters for tracking
- Data extraction tools and MS Excel Creating personalised email templates using HTML, CSS,mjml
- Overall Activities related Email Marketing For B2B and for B2C Have worked as QA to ensure emails are rendered as insisted across all email clients and screen resolutions
- In-depth understanding of email analytics and audience management Create tests that help optimize open rates, CTR, conversion, revenue and overall engagement of subscribers Test subject lines, A/B testing and creative elements to upsell items and increase revenue and push specific products Data segmentation and extraction for various vertices Hands on experience in account setup on various marketing tools final email campaign Database modeling with Data Analysis experience Hands on experience in account setup on various marketing tools Quality testing of templates on different email client domains like gmail, yahoo, aol, outlook etc Have taken many marketing initiatives to increase product visibility and market performance Creating SMS and Push notifications for flows and for campaigns Developed and deployed A/B testing strategies to roll out the control version to be used in the different Isps.
Email Marketing trainee
Opk e Services
05.2018 - 12.2018
- Creating Html templates for team and upload on content builder of Exact target
- Checking subject line Worked for compliance on Lashback and optizmo tools Carried out day-to-day duties accurately and efficiently Report creation on Ms excel and on Spread sheet
Education
B.tech Computer science -
Punjabi University Patiala
01.2014
Skills
- AMPScript
- Analytics
- Automation
- Automation Studio
- Business To Business
- Cascading Style Sheets (CSS)
- Customer Relationship Management
- Data Analysis
- Data Extraction
- Dynamic Content
- Email Marketing
- Gmail
- Hubspot
- HyperText Markup Language (HTML)
- Integration
- Mailchimp
- Management
- Marketing Automation
- Marketing Strategies
- Microsoft Excel
- Microsoft Outlook
- Microsoft Word
- Operations
- Planning
- Profit Margins
- Research
- SMS
- SQL (Programming Language)
- SalesforceCom
- Spreadsheets
- Target Audience
- Templates
- Workflows
- Zapier
Personal Information
Title: Marketing Automation Specialist
Languages
Punjabi
First Language
English
Beginner
A1
Hindi
Advanced
C1
Timeline
Email Marketing Specialist
Silvermine software india pvt ltd
06.2024 - Current
Email Marketing Manager
360 Degree cloud technology Pvt Ltd
01.2023 - 02.2024
Email Marketing Specialist
Phablecare
05.2022 - 11.2022
Email Marketing Specialist
Bridgning Healthcare technologies Pvt ltd.
05.2021 - 05.2022
Marketing Specialist
Codesoftic Tech Pvt Ltd
01.2019 - 05.2021
Email Marketing trainee
Opk e Services
05.2018 - 12.2018
B.tech Computer science -
Punjabi University Patiala