Summary
Overview
Work History
Education
Skills
Additional Information
Software
Interests
Timeline
Generic
Kumari Nivedita

Kumari Nivedita

SEO - TEAM LEAD
Delhi

Summary

For the last 5+ years, I have integrated my knowledge of content strategy, and digital storytelling to enhance global websites and social media channels. I effectively manage projects from concept to completion and bring innovation to marketing campaigns. My expertise in successfully utilizing technology to produce top-performing content has converted qualified leads and increased brand awareness and visibility.

My recent work experience cut across strategies for WordPress, E-commerce/Shopify, Lead Generation, SEO, and Content Marketing. I’ve effectively achieved ROI targets optimized with analytics (Google Analytics certified) and reporting.

Also, have an experience with tools like Moz, SEMrush, Rankwatch, Similarweb, Ahrefs, clevertap and Yoast.

Within the last couple of years, I’ve been focused on leading others to success and managing a team through the execution of digital marketing variables.


Other Skills :

  • Hands on Experience on Microsoft Excel or Google Sheets (Vlookup, Pivot Table, Advanced formulation, Charts and graphs,Macro, Data Filtration)
  • Basic knowledge of Tableau
  • SQL
  • Basic HTML & CSS

Overview

5
5
years of professional experience
8
8
years of post-secondary education

Work History

Associate Team Lead

Baazi Games Pvt. Ltd
Delhi
02.2021 - Current
  • Mentored and guided employees to foster proper completion of assigned duties.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Initiated timely response to emails, voicemails and written correspondence.
  • Participated in cross-functional team-building activities.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Implemented new working processes to deliver multiple improvements.
  • Confirmed confidential budget reports remained up-to-date for manager.
  • Cross-trained and provided backup support for organizational leadership.
  • SEO & ASO “Baazi Mobile Gaming “ & ” BaaziGames”
  • On-Page ,Off-Page (Paid & Non-Paid Backlinks)
  • Sharing Content Plan
  • Improve Keywords Ranking
  • Non Brand Traffic Growth
  • Reduce Bounce Rate
  • Improve Domain Authority Achieve Registration & FTDs Goal Monthly
  • Backlinks Audit
  • Monthly Website Hygiene Audit
  • Monthly Technical Audit
  • Preparing Monthly Dashboard
  • Maintaining Daily Keywords Ranking
  • Maintaining Daily Traffic Report
  • Maintaining Daily ASO ranking
  • Vendor Management Product, Tech & Content

Assistant Manager

Pioneer E Solutions Pvt. Ltd
Gurgaon
12.2019 - 12.2020

Projects : - Pioneer E Solutions,nexjob.in, Pioneer Co-homes

  • Developed strategy to increase sales and drive profits.
  • Roles & Responsibilities : Lead generation through social media Team Handling Performing different type of SEO & SMO activities
  • Creating promotion image for the projects Performing branding and promotional activities..
  • Rechecking website content and give editing suggestion Full Website analysis Performing Social media activities for all channels Maintained company listing Maintaining weekly analytics data improvement record and daily task time sheet Working on two projects at one time with successful track record Received appraisal award for successfully complete the target of Pioneer Co-homes
  • Currently working on neXjob.in (job portal website)
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
  • Reviewed sales and gross profit report to assess company efficiency.

Associate Consultant

Oodles Technologies Pvt Ltd
Gurgaon
03.2019 - 11.2019

Projects : Oodlesmarketing.com, Zipsites.com.au, LyvEdit,

  • Roles & Responsibilities : Performing different type of SEO & SMO & ASO activities
  • Creating promotion image for the projects Performing branding and promotional activities
  • Interacting with client to acquire and understand the project requirements
  • Rechecking website content and give editing suggestion Full Website analysis Performing Social media activities for all channels Work for listing also Write One compulsory monthly blog for Oodlesmarketing.com Maintaining weekly analytics data improvement record and daily task time sheet Working on two projects at one time with successful track record

SEO Analyst - Digital Marketing

BluePearl Service Pvt Ltd
New Delhi
07.2017 - 02.2019

Projects : Quickbooks24x7,quickproaccounting,wizaccounting

  • Performing different type of SEO & SMO activities.
  • Creating promotion image for the projects
  • Performing branding and promotional activities.
  • Worked for all social media channel (Facebook, Twitter, Google plus, LinkedIn).
  • Rechecking website content and gave the editing suggestion
  • Maintaining weekly analytics data improvement record
  • Maintaining daily work sheet report
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Researched and implemented search engine optimization recommendations.

Education

Master of Science - Computer Engineering Technology

Siksha 'O' Anusandhan (Deemed To Be University)
Bhubaneswar, Odisha
07.2015 - 07.2017

B.Tech - Computer Science And Programming

Synergy Institute of Engineering And Technology
Dhenkanal, Odisha
07.2010 - 07.2014

Associate of Science - Mathematics And Computer Science

Mrs. K.M.P.M Inter College
Jamshedpur,India
06.2008 - 07.2010

No Degree -

Jamshedpur High, School
Jamshedpur
04.2001 -

Skills

Personal Detailsundefined

Additional Information

Technical Skills


Tools – Google Adwords, Facebook Ad,Google Analytics, Webmaster tool, Semrush, tools.pingdom, Code to text ratio,W3 HTML validation.


On-page Knowledge – Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap,Robots.txt,ssl error, Canonical,Favicon


Off-page Knowledge – Social Bookmarking submission, Directory submission, Blog posting, Guest Post, Business Listing, Profile Creation, Article submission, Comment posting, Forum posting, 2-way link exchange, 3-way link exchange, Video Submission, Audio Submission, Pinging Submission, Info- graphic Submission , Web2.0 , Event Posting ,Q & A ,Document Submission , Image Sharing , Search Engine Submission ,Wiki Submission .

Social Networking–FaceBook, Twitter, LinkedIn, MySpace, Pinterest, GMB posting etc.

Software

Tableau

Semrush

Google Analytics

Rankwatch

Similarweb

Ahrefs

Clevertap

Yoast

Interests

Data Analyst

Data Science

Digital Marketing

Timeline

Associate Team Lead

Baazi Games Pvt. Ltd
02.2021 - Current

Assistant Manager

Pioneer E Solutions Pvt. Ltd
12.2019 - 12.2020

Associate Consultant

Oodles Technologies Pvt Ltd
03.2019 - 11.2019

SEO Analyst - Digital Marketing

BluePearl Service Pvt Ltd
07.2017 - 02.2019

Master of Science - Computer Engineering Technology

Siksha 'O' Anusandhan (Deemed To Be University)
07.2015 - 07.2017

B.Tech - Computer Science And Programming

Synergy Institute of Engineering And Technology
07.2010 - 07.2014

Associate of Science - Mathematics And Computer Science

Mrs. K.M.P.M Inter College
06.2008 - 07.2010

No Degree -

Jamshedpur High, School
04.2001 -
Kumari NiveditaSEO - TEAM LEAD