Open To Work
Verified
This profile is verified using an email address.
Kunal Adhikari
Dehradun
Work Preference
Summary
Performance Marketing & Growth Leader with expertise in building data-driven acquisition strategies that drive scalable business growth. Proven success in managing large-scale media investments across Google Ads, Meta, DV360, YouTube, and Programmatic platforms while leveraging first-party data, marketing attribution, CRM integration, offline conversion tracking, and AI-powered bidding to optimize performance. Recognized for transforming marketing investments into measurable business outcomes through customer-centric experimentation, full-funnel optimization, and advanced analytics.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Sr. Digital Marketing Manager
Uttaranchal University
Dehradun
12.2023 - Current
- Orchestrated digital campaigns across Google Ads, Meta, YouTube, and Programmatic platforms to enhance student acquisition efforts.
- Reduced Cost Per Lead (CPL) by 18% while increasing lead-to-admission conversion rates through strategic budget allocation.
- Designed and optimized cross-platform social media strategies to enhance engagement.
- Analyzed performance dashboards to refine campaign targeting and improve ROI.
Digital Manager - Media Planning
Wavemaker (GroupM)
Mumbai
07.2022 - 11.2023
- Led end-to-end media planning, execution, and optimization for the Natural Diamond Council, driving brand awareness and audience engagement across digital channels.
- Reduced Cost per Site Visit (CPSV) by 27% YoY through advanced audience segmentation, targeting strategies, and continuous campaign optimization.
- Managed multi-crore digital media budgets and campaigns, overseeing invoicing and delivery across Google Ads, Meta, DV360, and programmatic advertising platforms.
- Spearheaded partnerships with premium publishers and integrated platforms like Hotstar, Spotify, and Inshorts to increase desirability and consideration for natural diamonds.
- Executed branded content initiatives, including Koffee With Karan Rapid Fire integration on Hotstar, coordinating effectively between media, publisher, and client stakeholders.
- Managed celebrity-led digital campaigns featuring Ana de Armas and Lily James, driving reach and engagement across video and social media ecosystems.
- Collaborated with cross-functional teams, publishers, and platform partners to deliver data-driven campaigns aligned with brand and business objectives.
- Monitored campaign performance, analyzed audience insights, and implemented optimization strategies to maximize media efficiency and ROI.
- Clients Handled: Natural Diamond Council
Digital Marketing Manager
Uttaranchal University
Dehradun
01.2021 - 06.2022
- Managed digital marketing campaigns across Google Ads and Meta (Facebook & Instagram), achieving student registrations and admissions while enhancing brand awareness.
- Planned, executed, and optimized paid media campaigns, analyzing key performance metrics to enhance lead generation and campaign effectiveness.
- Developed and managed social media content calendars, ensuring consistent brand communication across platforms.
- Collaborated with creative and content teams to produce campaign assets that aligned with marketing goals and addressed audience insights.
Social Media Manager
Communications Solutions Pvt Ltd
Dehradun
07.2019 - 06.2020
- Planned content and managed social media calendars for multiple client accounts, enhancing brand communication and audience engagement.
- Executed integrated marketing strategies across search, display, social media, and email channels, driving customer acquisition and engagement.
- Managed integrated digital marketing campaigns for a portfolio of U.S.-based clients across retail, hospitality, real estate, and F&B sectors.
- Aligned campaign strategies with client objectives and market opportunities through collaboration with clients and internal teams.
- Delivered 9.5% YoY sales growth during the Black Friday period for R-Wireless, a Verizon-authorized retailer operating 36 stores across the United States.
- Clients Handled: R-Wireless (Authorized Verizon Retailer), Holiday Inn Express (Ocean City), Home2Suites (Ocean City), Unity Developers (Philadelphia), Veda Restaurant (Philadelphia)
Digital Marketing Manager
Viaan Industries Ltd
Mumbai
01.2019 - 05.2019
- Executed app-install campaigns via Google Ads, Facebook Ads, and third-party networks, increasing user base for gaming and entertainment apps.
- Monitored performance of marketing initiatives using KPIs such as ROI, CPA, CTR; provided regular reports to senior management.
- Analyzed website traffic and user behavior to inform marketing campaigns.
- Managed social media accounts to enhance online presence and engagement.
Digital Marketing Manager
Dreamz MyNewCar India Pvt Ltd
Mumbai
02.2018 - 07.2018
- Led the go-to-market strategy for the Trivz app launch, securing 275+ car owner registrations and generating 50+ test drives.
- Managed performance marketing campaigns across Google Ads, Meta, and publisher networks, generating customer enquiries and leads for automotive sales.
- Generated high-quality leads through data-driven campaign optimization, achieving a 1.37% conversion rate while expanding affiliate marketing partnerships.
- Planned and managed social media content calendars, boosting brand visibility and audience engagement across digital platforms.
Media Supervisor
Minesweeper Media Services Pvt Ltd (Diason Media Advertising Pvt Ltd.)
Mumbai
05.2013 - 05.2017
- Managed integrated digital and TV media planning and buying for BFSI, e-commerce, real estate clients, aligning strategies with business objectives to enhance campaign effectiveness.
- Delivered 20% YoY ROI growth for MCX through media optimization, audience targeting, and performance-driven campaign management.
- Improved TV campaign efficiency for Viacom Motion Pictures by 14% in Year 1 and 13% in Year 2 through strategic media planning and inventory optimization.
- Oversaw campaign planning, execution, and performance evaluation for key client portfolios, including DHFL, SVC Bank, and Netmeds.com launch, ensuring alignment with client goals.
- Negotiated publisher partnerships and media deals across platforms, maximizing campaign reach and cost efficiency to enhance client ROI.
- Developed media strategies, audience insights, and pitch presentations for new business opportunities, supporting client acquisition and agency growth initiatives.
- Major Clients Handled - Multi Commodity Exchange, Netmeds.com, Skyi Developers, DHFL, Itz Cash, Viacom Motion Pictures, India.
Education
PGDM - Marketing & Operations Management
Kirloskar Institute of Advanced Management Studies
Pune01-2013
B.Tech - Industrial & Production Engineering
Dehradun Institute of Technology
Dehradun01-2010
Skills
- Performance marketing
- Campaign optimization
- Digital strategy
- Data analysis
- Audience segmentation
- Media planning
- Budget management
- Client relationship management
- Marketing Measurement & Attribution Modelling
Languages
- English
- Bengali
- Hindi
Personal Information
Date of Birth: 07/06/85
Tools And Platforms
- Google Ads
- Meta Ads
- DV360
- GA4
- Google Tag Manager
- Search Console
- Clear Decisions
- SimilarWeb
- GWI
- SEMrush
- Ahrefs
- Excel
- PowerPoint
- Data Analysis with Python
Certification
- PG Program in AI and Machine Learning
- Google Ads Certification - Search, Shopping & Display
Affiliations
- Built a first-party data & offline conversion ecosystem enabling Google's AI to optimize for verified enrollments instead of lead volume at Uttaranchal University
- Reduced Cost per Qualified Lead by 64.8% and Cost per Paid Registration by 49.8% through deep-funnel optimization and offline conversion feedback
- Delivered a 27% YoY improvement in CPSV for the Natural Diamond Council through advanced audience and media optimization.
- Managed ₹65+ Crore in digital media investments across Education, BFSI, Luxury, Entertainment, Real Estate, and E-commerce sectors.
- Improved TV campaign efficiency by 14% in Year 1 and 13% in Year 2 for Viacom Motion Pictures.
- Drove 9.5% YoY Black Friday sales growth for Verizon-authorized retailer R-Wireless across 36 U.S. stores.
- Planned and executed premium publisher partnerships with Hotstar, Spotify, Inshorts, and celebrity campaigns featuring Ana de Armas and Lily James.
- Delivered 20% YoY ROI growth for MCX through strategic media planning and campaign optimization.
Timeline
Sr. Digital Marketing Manager
Uttaranchal University
12.2023 - Current
Digital Manager - Media Planning
Wavemaker (GroupM)
07.2022 - 11.2023
Digital Marketing Manager
Uttaranchal University
01.2021 - 06.2022
Social Media Manager
Communications Solutions Pvt Ltd
07.2019 - 06.2020
Digital Marketing Manager
Viaan Industries Ltd
01.2019 - 05.2019
Digital Marketing Manager
Dreamz MyNewCar India Pvt Ltd
02.2018 - 07.2018
Media Supervisor
Minesweeper Media Services Pvt Ltd (Diason Media Advertising Pvt Ltd.)
05.2013 - 05.2017
PGDM - Marketing & Operations Management
Kirloskar Institute of Advanced Management Studies
B.Tech - Industrial & Production Engineering
Dehradun Institute of Technology