Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Mandeep Hooda

Digital Marketing Professional
Gurgaon
Mandeep Hooda

Summary

Adept individual with more than 11 years working in Auto, Ed Tech & Medical sectors. Determined and experienced in mentoring and challenging team members to meet and exceed company goals. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

11
years of professional experience

Work History

Cars24
Gurgaon

Sr Manager Digital Marketing
11.2019 - Current

Job overview

  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Handling and managing a budget of 8+ crore on monthly basis for C2B and B2C business.
  • Drove strategy and execution to minimize the CPA up to 35% by using multiple experiments on performance channels.
  • Geared up with the latest available approaches and test on Google & Meta like VBB, Enhance Conversions, Broad Match, Pmax, DSA with feed, Catalogue Sets, AAA, WhatApp Bot and more.
  • Increased car sales by 3X within a span of 2 year where performance channel share is 52% of the total sales.
  • Improvise targeting and campaign structure to improve ASP by 15%.

Careers360
Gurgaon

Manager Digital Marketing
02.2017 - 10.2019

Job overview


  • Developed and implemented successful digital marketing campaigns to drive conversions and increase revenue.
  • Managing performance campaigns on Google, Facebook, Quora and LinkedIn channels
  • Monthly and yearly budget & leads plans with sales team.
  • Creating experiments and successful approaches to decrease cost/ lead for C2B & B2B businesses.
  • Achieved 2 Cr+ revenue with the newly launched product for JEE/NEET programme within the 1st year.

Education

PDM University
Bahadurgarh

MCA from Computer And Information Sciences
08.2008 - 06.2011

MDU University
Rohtak

BCA from Computer Science And Programming
08.2005 - 06.2008

Skills

Performance Marketing

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Timeline

Sr Manager Digital Marketing

Cars24
11.2019 - Current

Manager Digital Marketing

Careers360
02.2017 - 10.2019

PDM University

MCA from Computer And Information Sciences
08.2008 - 06.2011

MDU University

BCA from Computer Science And Programming
08.2005 - 06.2008

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Mandeep HoodaDigital Marketing Professional