Life Coach
Hi, I’m
Kushal Biswas
Product Marketing
Pune
Summary
Team-oriented Product Marketing individual promoting exemplary presentation, project management and risk oversight skills. Demonstrative Scrum Master with background communicating effectively with and leading high-performance teams. Considered expert in prioritizing tasks and optimizing workflows with track record of trying new ideas, figuring out what works, then systematizing and scaling successes. Well-versed in building positive relationships with customers and stakeholders. Strong requirements gathering, scope development and scrum abilities. Skilled at overseeing complex, high-value technical projects with excellent planning competencies. Specialized in account based marketing, branding, project management, lead generation, multichannel marketing, strategic planning, communication strategy, content marketing.
Experienced at developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions through technical whitepapers, sales collateral, conducting knowledge transfer and training, and contributes core messaging for fulfillment of digital marketing tactics.
Overview
15
years of professional experience
Work History
Symantec, Broadcom SoftwarePune
Product Marketing Engineer
06.2019 - 12.2022
Job overview
- Communicated value and position to marketing team and developed tools to support selling process.
- Oversaw product marketing communications for both internal as well as external customers.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as events, newsletters, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Managed consistent design theme, look and content of organization's online presence.
SymantecPune
Customer Success Engineer
08.2014 - 05.2019
Job overview
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
- Conferred with sales teams and team leaders to communicate targets, boost revenue and improve promotional strategies.
- Created customer support strategy to increase customer retention.
- Developed insights on marketing campaigns to assess performance against goals.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Identified technology framework required to support digital strategies
- Used Account Based Marketing for Premium customers to send email campaigns from brief to deployment using Oracle Eloqua, Salesforce, Adobe Creative Cloud, SAP BI, Gainsight, HubSpot, Google Data Studio and Google Analytics
- Worked closely with legal, privacy and business heads/executives to send email production teams and convey mailing instructions, template creation, suppression, tracking tags, QA timelines
- Created forms, emails, landing pages, workflows, drip campaigns, cta's and managed the marketing data warehouse
- Managed and updated the email marketing calendar to ensure that all project plans are in conjunction with marketing efforts and deadlines using Workfront, Confluence and Jira
- Coordinated and managed internal business reviews/approvals process and ensure all edits are communicated clearly to the Product Managers and Business Heads, also worked directly with legal, privacy, brand/creative to get approvals before any campaign launches
- Create, design, and publish CMS contents through AEM, Google Sites, Eloqua and HubSpot Landing Pages
- Track and report result of campaigns, web pages, email performance to the business heads
- Present learning from A/B testing and make recommendations for improvements/next steps
- Monitored and minimized unsubscribe/bounce/complaint rates and ensure spam regulation compliance and GDPR guidelines and coach the team to new strategies
- Lead APAC and EMEA marketing initiatives for all translations and email campaigns.
ConvergysPune
Customer Support Specialist
11.2013 - 05.2014
Job overview
- Managed 50 billing, service, and account issues for Blue Cross and Blue Shield Association (BCBS) Health Insurance Accounts
- Assist Doctors and Nurses with Medical Codes (ICD)
- Organized patient records and database to facilitate information storage and retrieval.
- Offered simple, clear explanations to help clients and families understand hospital policies and procedures.
- Increased customer satisfaction by resolving issues.
Ocwen Financial Solutions Pvt. Ltd, APACPune
Senior Collections Specialist
01.2012 - 10.2013
Job overview
- Provided support for clients to determine debtors' reasons for delinquency
- Managed post-petition payments for bankruptcy cases and worked with legal departments to determine appropriate proceedings.
- Worked in tandem with sales team and customers to negotiate payments and verify account reconciliations.
- Made decisions and recommendations about extending lines of credit.
Global Services Private Limited, A Hutchison Whampoa Co
Retention Specialist
12.2010 - 01.2012
Job overview
- Provided basic technical support for clients on wide range of 3 Mobile products
- Bolstered customer retention by creating and offering unique discount options and inspiring interest in new product lines.
- Made [300+] sales calls weekly to existing and new customers for business growth.
- Promoted available products and services to customers during service, account management and order calls.
- Met customer call guidelines for service levels, handle time and productivity.
HSBCVisakhapatnam
Customer Service Representative
11.2007 - 12.2010
Job overview
- Processed customer requests for statements, ordering additional checks and updating customer personal information in database.
- Increased daily sales by upselling Credit Card Insurance and Investment banking products and financial services to customers.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Completed and processed write-off and close-out packages to ascertain accuracy of entries and credits.
- Reviewed and verified vendor completeness and compliance to rectify billing disputes and fraud cases.
Education
Indian Institute of ManagementLucknow
Certificate in Digital Marketing from Digital Marketing
03.2019 - 12.2019
Mahatma Gandhi Kashi VidyapeethVaranasi
Bachelor of Commerce - BCom from Business/Commerce
01.2000 - 01.2003
St. Michaels SchoolDurgapur
High School Diploma
06.1998 - 06.2000
Bidhan SchoolDurgapur
Matriculation
06.1988 - 06.1998
Scrum AllianceOnline
Certified ScrumMaster (CSM)
03.2019 - 10.2019
Oracle Eloqua MastersOnline
Marketing B2B Cloud Essentials
01.2019 - 12.2020
HubSpot Academy
Expired Nov 2021
Email Marketing Certified
GoogleOnline
Google Web Designer - Google Developers43195901
05.2018 - 12.2020
Skills
Inter-department collaboration
Business process re-engineering
Functional & Business Requirements
Communications management
Project Management
Digital marketing
Interests
Reiki
Mental Health Counselling
Timeline
Product Marketing Engineer
Symantec, Broadcom Software
06.2019 - 12.2022
Indian Institute of Management
Certificate in Digital Marketing from Digital Marketing
03.2019 - 12.2019
Scrum Alliance
Certified ScrumMaster (CSM)
03.2019 - 10.2019
Oracle Eloqua Masters
Marketing B2B Cloud Essentials
01.2019 - 12.2020
Google Web Designer - Google Developers43195901
05.2018 - 12.2020
Customer Success Engineer
Symantec
08.2014 - 05.2019
Customer Support Specialist
Convergys
11.2013 - 05.2014
Senior Collections Specialist
Ocwen Financial Solutions Pvt. Ltd, APAC
01.2012 - 10.2013
Retention Specialist
Global Services Private Limited, A Hutchison Whampoa Co
12.2010 - 01.2012
Customer Service Representative
HSBC
11.2007 - 12.2010
Mahatma Gandhi Kashi Vidyapeeth
Bachelor of Commerce - BCom from Business/Commerce
01.2000 - 01.2003
St. Michaels School
High School Diploma
06.1998 - 06.2000
Bidhan School
Matriculation
06.1988 - 06.1998
HubSpot Academy
Expired Nov 2021
Email Marketing Certified
11.2019