Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Total Work Experience
Timeline
Generic
Lalitha Gudivada
Open To Work

Lalitha Gudivada

Hyderabad

Work Preference

Desired Job Title

SEO ExecutiveDigital Marketing InternDeveloper

Work Type

Full Time

Location Preference

HybridRemoteOn-Site
Location: Hyderabad, India
Open to relocation: No

Minimum Desired Compensation

₹350000/yr

Summary

Results-driven Digital Marketing professional with expertise in SEO, social media marketing, Local SEO and Google Ads. Skilled in driving online visibility, generating quality leads, and optimizing campaign performance. Experienced in content strategy, analytics, and conversion tracking to deliver measurable business growth and enhance brand presence across digital platforms.

Overview

3
3
years of professional experience

Work History

Digital Marketing Executive

Digital Quest
Hyderabad
05.2023 - Current
  • Developed and managed the Lalita Spices e-commerce website on Shopify, ensuring a clean, user-friendly interface optimized for conversions.
  • Implemented tracking and analytics using Google Tag Manager, Google Analytics, Search Console, and Facebook Pixel, including custom event configuration and Google Ads integration.
  • Executed and managed paid search campaigns on Google Ads to drive traffic and maximize ROI.
  • Created and optimized Google My Business (GMB) profiles, including customer reviews, regular posts, product uploads, business listings, and Google Maps integration for improved local SEO.
  • Managed multiple digital marketing activities such as YouTube influencer collaborations, product uploads on Shopify and WordPress, and social media management on Instagram and Facebook.
  • Applied strong SEO practices, including keyword research, on-page optimization, backlink building, and local SEO strategies.
  • Managed end-to-end SEO activities, including content optimization and performance tracking.
  • Developed content calendars to ensure consistent and engaging brand communication across platforms.
  • Collaborated closely with clients to understand business requirements and deliver customized digital marketing solutions.

SEO Executive

Warrous Pvt Ltd
Hyderabad
05.2023 - 03.2026
  • SEO Executive with 1–2 years of experience in digital marketing
  • Skilled in keyword research and content optimization to improve search engine rankings
  • Proficient in creating engaging, SEO-friendly content for target audiences
  • Experienced in building high-quality backlinks to boost domain authority and organic traffic
  • Strong knowledge of on-page SEO, including content and website optimization
  • Expertise in Local SEO strategies to enhance visibility for location-based businesses
  • Hands-on experience in technical SEO audits and website performance analysis
  • Skilled in competitor analysis to refine and improve business strategies
  • Experience in blog writing, on-page SEO, and SEO audit & analysis
  • Proficient in using OTTO tool in Search Atlas for technical SEO
  • Dedicated to staying updated with the latest SEO trends and best practices

Digital Marketing Intern

Emblix Solutions
01.2023 - 04.2023
  • Conducted SEO for website, including keyword research using Google Keyword Planner.
  • Implemented local SEO strategies to improve visibility in local search results.
  • Tracked keyword positions to assess SEO performance and refine strategies.
  • SEO optimization [on-page, off-page]
  • Website Audit
  • Keyword Analysis
  • Collaborated on project for Aliva Aesthetics, a skincare hospital.

Developer

Rimini Street
09.2014 - 07.2015
  • Developed three projects, integrating respective fields and records to enhance system functionality.
  • Created fields and records, set translate values, configured table spaces, and implemented PeopleCode for optimized data management.
  • Designing Pages (i.e., Setup Page, Run Control Page, and Report Page) using Application Designer.
  • Creating Components and registering Components.
  • Adding SQL for the Record Views.
  • Setting up all the properties for each field residing in the records.
  • Running Scripts using Data Mover for updating the message catalog.
  • Evaluated projects for completeness and accuracy, ensuring alignment with project specifications.
  • Verifying successful connection to the client Environment.

Education

B.Tech/B.E. -

Jawaharlal Nehru Technological University
03-2015

Skills

  • Search engine optimization
  • Google Ads
  • Local SEO
  • Facebook Campaigns
  • Social media marketing
  • Content creation
  • Google Analytics
  • Google Tag Manager
  • Influencers Work
  • Website Setup & Built up using Shopify / Wordpress

Languages

  • Telugu
  • English

Total Work Experience

3 Years 

Timeline

Digital Marketing Executive

Digital Quest
05.2023 - Current

SEO Executive

Warrous Pvt Ltd
05.2023 - 03.2026

Digital Marketing Intern

Emblix Solutions
01.2023 - 04.2023

Developer

Rimini Street
09.2014 - 07.2015

B.Tech/B.E. -

Jawaharlal Nehru Technological University
Lalitha Gudivada