Summary
Overview
Work History
Education
Skills
Project Undertake
Languages
Personal Information
Accomplishments
Timeline
Generic
Lalitsing Murlidhar Patil

Lalitsing Murlidhar Patil

Pune

Summary

Organized Regional Sales Manager with knowledge and abilities to coordinate successful promotions. Blends traditional and contemporary techniques to maximize reach and customer acquisition. Offers 12 years of experience and excellent planning and problem-solving abilities paired with data-driven mindset. Currently handling team of 6 sales professionals for the region ROM including Vidarbha and Goa.

Overview

12
12
years of professional experience

Work History

Regional Sales Manager

Reliance Industries Ltd
Pune
06.2022 - Current
  • Spearheaded the launch and market penetration of Relwood NFC Boards by developing and managing distribution networks, driving retail channel sales, OEM network and executing project sales across ROM, including Vidarbha, and Goa.
  • Successfully launched and executed the ‘Relwood Vriddhi’ carpenter loyalty programme, enrolling over 1,000 carpenters across ROM, including Vidarbha, and Goa.
  • Established and effectively managed a network of 15 business associates (stockiest) across ROM, including Vidarbha, and Goa, contributing to market expansion and sustained regional growth over 3 years.
  • Received prestigious R-Pride award for achieving highest sales in pan India for FY 2024-25.
  • Led a team of six sales professionals across ROM, including Vidarbha, and Goa, providing training and support to achieve targets.
  • Monitored sales team performance and provided training to help reach targets.
  • Organised and led regular technical workshops for carpenters, educating them on the versatile applications and best practices for using Relwood products.
  • Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
  • Analysed regional market trends to identify new opportunities for growth.
  • Executed successful marketing events, open houses and display shows for products.
  • Coordinated with marketing department to develop promotional activities tailored to regional preferences.
  • Delivered presentations to senior management, reporting on sales results and strategic plans.

Area Manager

Xylos Arteriors Pvt. Ltd.
Pune
08.2021 - 05.2022
  • Managed projects and channel sales network, driving customer acquisition and revenue growth for all types of wooden and outdoor flooring.
  • Built strategic business partnerships to expand market presence.
  • Maintained a healthy sales pipeline and consistently met quarterly and annual targets.
  • Forecasted sales and identified underserved areas to optimize market coverage.
  • Developed and executed strategic sales plans to boost sales, customer loyalty, and brand awareness.
  • Conducted product and sales training to enhance team performance.
  • Led expansion into new geographic markets, resulting in increased revenue and market share.

Area Sales Manager

Responsive Industries Ltd
03.2021 - 08.2021
  • Managed channel sales operations for Printed and Vinyle Carpet Division across Pune and Rest of Maharashtra.
  • Trained and mentored new sales staff to boost team effectiveness.
  • Monitored competitor activities and market trends to support strategic decision-making.
  • Analyzed sales data to track performance, identify trends, and drive continuous improvement.

Deputy Branch Manager

Greenpanel Industries Ltd.
Pune
10.2017 - 02.2021
  • Spearheaded regional operations for the Laminated Wooden Flooring division across Rest of Maharashtra and Goa, consistently exceeding monthly sales targets.
  • Developed and executed territory account plans in collaboration with inside sales representatives to drive sales growth and maximize customer engagement.
  • Maintained 100% on-time collections, leading weekly collection activities in strict adherence to company policies.
  • Built and nurtured strategic client relationships, contributing to sustained business growth and high client retention.
  • Ensured seamless operations through timely invoicing and documentation, facilitating smooth order-to-cash processes.
  • Conducted thorough market research and leveraged industry networks to build a robust sales pipeline and identify new business opportunities.
  • Represented the company at industry events, including exhibitions, architect and builder meets, and conferences, to boost brand visibility and uncover new leads.
  • Prepared detailed reports and presentations for senior management, tracking sales progress, client feedback, and business development metrics.
  • Analyzed competitor strategies, providing actionable insights to management to fine-tune sales and promotional campaigns.
  • Oversaw installation team activities, ensuring timely and quality completion of on-site flooring projects.
  • Coordinated material planning and logistics with factory teams based on monthly sales forecasts and orders.
  • Led promotional initiatives, including participation in industry exhibitions and direct engagements with architects and builders.

Senior Sales Executive

NCL Industries Ltd
Pune
10.2016 - 10.2017
  • Company Overview: NCL Industries Ltd was established in 1984 manufactures of Cement, Cement particle Boards, uPVC Windows, Paints.
  • Identified new customer for Cement Particle Boards.
  • Established new products in market across developers, builders, contractors, customer segments & geographic market.
  • Managed sales through dealership and drove entire dealer marketing functions such as schemes & promotions.
  • Recognized scope for project tie-up with prospective builders.
  • Investigated competitor products and maintained competitive comparisons & evaluations.
  • Gathered insights on shaping direction of the product and submitted quotes.
  • Coordinated with existing customers regarding reconciliation, quality issues, documentation & outstanding statement.
  • Maintain accurate sales reporting on day-to-day basis to area manager.
  • Collected payment, managed sales volume & pricing as per budget/yearly target.
  • NCL Industries Ltd was established in 1984 manufactures of Cement, Cement particle Boards, uPVC Windows, Paints.

Area Sales Executive

Optus Laminates Pvt. Ltd.
Nasik
09.2013 - 09.2016
  • Company Overview: Optus Laminates Pvt. Ltd. is manufactures of Laminates, Ply, Post forming Material manufacturing plant is in Himmatnagar Gujarat
  • Optus Laminates Pvt. Ltd. is manufactures of Laminates, Ply, Post forming Material manufacturing plant is in Himmatnagar Gujarat

Education

Dual MBA - HR

Pune University
01.2014

MBA - Marketing

Amrutvahini Institute Of managements and business administration
Sangamner
01.2013

B.COM -

M.J. College
Jalgaon
01.2011

12th -

M.J Collage
Jalgaon
01.2006

10th -

Bhagirath English School
Jalgaon
01.2004

Skills

  • Ownership mindset
  • Order management
  • Team management
  • Word, Excel, PowerPoint
  • Excellent interpersonal skills
  • Willing to work with the team
  • Customer relationship management
  • Market analysis
  • Team leadership
  • Sales forecasting

Project Undertake

Market Mapping of Everest AC Sheet for Jalgaon District, Everest Industries Ltd., 2 Months, Studied the consumer satisfaction by asking selected questions in regards to Customers demand for the product, Potential Customer., Analyzed, studied & compared competitor's product & service offerings., Gained exposure to preliminary knowledge of Cement Boards market.

Languages

  • English
  • Hindi
  • Marathi

Personal Information

  • Location Preference: Pune
  • Date of Birth: 09/05/89
  • Marital Status: Married

Accomplishments

  • Received prestigious R-Pride award for achieving highest sales in pan India for FY 2024-25.
  • Successfully launched and executed the ‘Relwood Vriddhi’ carpenter loyalty programme, enrolling over 1,000 carpenters across ROM, including Vidarbha, and Goa.

Timeline

Regional Sales Manager

Reliance Industries Ltd
06.2022 - Current

Area Manager

Xylos Arteriors Pvt. Ltd.
08.2021 - 05.2022

Area Sales Manager

Responsive Industries Ltd
03.2021 - 08.2021

Deputy Branch Manager

Greenpanel Industries Ltd.
10.2017 - 02.2021

Senior Sales Executive

NCL Industries Ltd
10.2016 - 10.2017

Area Sales Executive

Optus Laminates Pvt. Ltd.
09.2013 - 09.2016

Dual MBA - HR

Pune University

MBA - Marketing

Amrutvahini Institute Of managements and business administration

B.COM -

M.J. College

12th -

M.J Collage

10th -

Bhagirath English School

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Lalitsing Murlidhar Patil